BlogWell Minneapolis Social Media Case Study: CME Group, presented by Allan Schoenberg
BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman
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How Big Brands Use Social Media Matt Lehman Progressive Minneapolis at General Mills | August 13, 2009 “Social Media at Progressive”
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Transcript of BlogWell Minneapolis Social Media Case Study: Progressive, presented by Matt Lehman
How Big Brands Use Social Media
Matt LehmanProgressive
Minneapolis at General Mills | August 13, 2009
“Social Media at Progressive”
How Big Companies Use Social Media
Matt LehmanProgressive
Minneapolis at General Mills | August 13, 2009
“Social Media at Progressive”
Social Media @ Progressive
Bl W ll Mi li A t 2009BlogWell Minneapolis, August 2009
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“We sell the most b i d t i th W ld”boring product in the World”
- John Swigart- John SwigartChief Marketing Officer, Esurance1g
21: Forrester Research: “Crafting an Insurance Social Media Strategy”`
So how does Social Media help you change that?
1.Make it relevant2 Find o r “in”2.Find your “in”
a. Get some early winsa. Get some early wins3.Mine your assets
a. Have some fun4 Measure Measure Measure4.Measure, Measure, Measure
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How can I make it relevant?Well its likely your prospects and customers are thereWell, its likely your prospects and customers are there…
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Then, find your “in”…
• Twitter as a fantastic one-many, real-time
i ticommunications mechanism
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Get some early wins…
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Mine your assets…• Find content that canFind content that can
be shared or is trending
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Have some fun…
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Remember pop-up videos?
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Measure: Actualize NPS
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Measure: Early results are encouraging…
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Questions?
Matthew LehmanWeb Experience Director, Progressive Insurance
l h 1@ [email protected]/mattclevelandTwitter com/ProgressiveTwitter.com/ProgressiveFacebook.com/ProgressiveYoutube.com/ProgressiveYoutube.com/Progressive
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How Big Companies Use Social Media
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How Big Brands Use Social Media
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