Blogville stm-2012
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Transcript of Blogville stm-2012
![Page 1: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/1.jpg)
BLOGVILLE EMILIA ROMAGNANICHOLAS MONTEMAGGIDIGITAL PRESS OFFICER EMILIA ROMAGNA TOURIST BOARDPROJECT MANAGER BLOGVILLE EMILIA ROMAGNA
![Page 2: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/2.jpg)
@socialtrav ,#STM2012
![Page 3: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/3.jpg)
@socialtrav ,#STM2012
Where does the idea come from?
Blogtrip =
Presstrip
Fixed and intense schedule No time to enjoy
the “real essence” of the
destination
Covered themes may be not of
interest for the blogger and
his/her audience
![Page 4: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/4.jpg)
@socialtrav ,#STM2012
To get the most out of the destination why don’t we…
base
time
no limits
![Page 5: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/5.jpg)
@socialtrav ,#STM2012
Partnership with bloggers
![Page 6: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/6.jpg)
@socialtrav ,#STM2012
#blogville Emilia Romagna
50 bloggers
2 apartments (Bologna – Rimini)
83 days of Live Blogging
20 organized trips
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@socialtrav ,#STM2012
#blogville tools
Blogville Card
Mobile Wi-Fi
Survival Pack
Tailored list of suggestions/itineraries
![Page 8: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/8.jpg)
@socialtrav ,#STM2012
+250 blog posts
+3.000 shared photos/videos
Reached 8M people
75M tweet impressions
Results
![Page 9: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/9.jpg)
@socialtrav ,#STM2012
Covered themes
Wine & Food Art Cities, Culture, UNESCO
Motors & Motorvalley Fashion & Shopping
![Page 10: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/10.jpg)
@socialtrav ,#STM2012
Press/Media coverage
TV
Newspapers
Magazines Foreign press
Radio
![Page 11: Blogville stm-2012](https://reader033.fdocuments.in/reader033/viewer/2022061214/547eea49b4af9f466d8b475e/html5/thumbnails/11.jpg)
@socialtrav ,#STM2012
Blog posts, tweets, photos
Brand ambassadors
Long tail effect
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@socialtrav ,#STM2012
the #blogville eBook
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@socialtrav ,#STM2012
What next?
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@socialtrav ,#STM2012
Nicholas MontemaggiDigital Press Officer APT Servizi Emilia-RomagnaProject Manager BlogVille Emilia-Romagna
Contacts
www.facebook.com/BlogVilleEmiliaRomagna
www.twitter.com/BlogVilleEmRom
Web
www.blogville-emiliaromagna.com
www.aptservizi.com
www.emiliaromagnaturismo.com
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