Blogtalkradio Complete 13 01 2010
Transcript of Blogtalkradio Complete 13 01 2010
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Web 2.0 Analysis E-Commerce Group 2
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“The Largest Social Radio Network”“Create Your Own Online Radio Show”
“Put Our Technology to Work Your Business”
BTR allows anyone, anywhere the ability to host a live, internet talk radio shows, simply by using a telephone
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Web 2.0: Blogtalkradio (BTR)Host: Obama/Brad Pitt/…./ Your Friends/You!
Online Radio Show
Today, BlogTalkRadio has tens of thousands of hosts and millions of listeners tuning in and joining the conversation each month.
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Technology Platform
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Web Features• Show Features:
Create Your Own Radio
Show Live Call-in Capabilities Live show streaming
and Archive Downloads
Switchboard Outdial Toll-Free Dial-In for Hosts Host Your Show
with Skype(Free Skype-to-Skype)
• Marketing Features: Inclusion in Program Guide Promotional Tools
/Flash Player Promotional
Widget Impression Advertisements
• Other Features: Share BTR Link to Other Social
Upload Podcasts as Episodes, Edit and Replace Episodes
iTunes One Click Live Chat Priority Support
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Web Features
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LISTENER
• Alternatives for Niche Market (Long-Tail Marketing)
HOST
• Broadcasting Channel• Market Research
SPONSOR
• Customer Focus• Social Networking
Value Proposition
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Revenue Model
Social
Premium Service Fee
•Active Hosts: 12,000+ •Original Shows: 500,000+ •Monthly New Shows: 25,000+
$39/Month: Premium
$99/Month: Premium Plus
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Revenue Model
Social
Sponsor Fee
35%: BTR >> advertiser and/or sponsor
50%: Host >> advertiser and/or sponsor
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In March 2009: To promote the DVD release of the hit film Twilight
Strategy: Viral marketing campaigns (including Twitter, Facebook, and MySpace )
“They developed a 90-minute special co-hosted by Amy Clark, one of the Elevenmoms hosts, and JoAnn Kubasek, host of our popular Stardish Radio show”.
Case Study:
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Case Study:
214 web sites referred more than 38,000 visitors to the show page.
More than 27,000 listeners from around the world logged onto the
live show, 5,000+ of which did so via some form of phone.
Over 75,000 archive listens to date.
Among those callers was E! Online columnist Marc Malkin, who proceeded to
interview Taylor live on-air.
More than 1,600 listeners posted comments on the show page.
As a result of Wal-Mart campaign, according to Supermarket News,
Twilight DVD pre-orders are at record levels. Additionally, hundreds of thousands more people worldwide have read about
the special in more than 75 media outlets.
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Market Opportunity
Market Space >> Social Communication Online
Advertising: Social Network US$ 1.17 Trillion (AD: 2010 US$ 1.29 (F) , research from eMarketer firm]
Social Communication Online
Text and Photo
Voice
Video
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Market Opportunity
Realistic Market Opportunity>> Online Radio Broadcasting
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Marketing StrategiesOnline Radio Broadcasting: SWOT
S: First Mover/Integration with Social Network Leader/Customer Brand
W: No Visual Communication/Limited Area (USA)
O: Social Network Era
T: Other Form of Web 2.0 Competitors
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Marketing Strategies
Feature and Application
Number of Visitors/Host
Online Radio Broadcasting: Positioning
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Marketing Strategies
Strategies:
•Fairly Sharing the Revenues from Sponsors (Host and Blogtalkradio)
•Link to Other Social Network (Skype, Facebook, Twitter)
•Customer Brands/Branded Solution
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DIRECT COMPETITOR
Competitive Environment
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Competitive Environment
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Competitive Environment
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• First Mover • Integration with leading social networks
• Turn-Key Audio Broadcasting Solution
Competitive Advantages
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• Comprehensive Content Control (No FCC.)
• Customer Brands
Competitive Advantages
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Organizational structure & management team
2-way Interactive Online (Real Time)
Telecommunication Blog
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Organizational structure & management team
www.blogtalkradio.com/alanlevy
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Discussion & Suggestion
Declining Unique Visitor ?
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Globalization with Local Advertising
Discussion & Suggestion
Mobile Application
Marketing Research
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Meets Social Networking”
“Freedom of Speech