1. Extremely Inexpensive Way to Have Your Voice Heard Easy Way to Keep Thoughts and Ideas in One Place Social Media Evolution Internet Connectivity 40% of bloggers consider themselves professional According to Nielson, 23% of total time on the Internet isspent with a social media or blog On average, internet users spend 3x more time on blogsthan on email

2. Personal Business Schools Non-Profits Politics Military Private Sports How-to, tips and reviews Live 3. Scraper SEO Affiliate Marketing Blogs Warez Blogs Automated 4. In 2009, therewere 900,000 blogposts every day.(625 a minute) 5. Fast-growing micro blog How can bloggers take advantage of this growth? 6. Majority of bloggers have bachelors or post graduatedegree Facebook-May 2011 Twitter Myspace Wordpress Blogger 7. Google Analytics StatCounter SiteMeter AWStats MyBlogLog 8. B2B (those who sell products or services to other businesses) companiesthat blog generate 67% more leads per month than those who do not B2C (those who sell products or services to consumers/the general public)companies that blog generate 88% more leads per month than those whodo not 9. Goal: Create, Distribute, Monetize Content 3.5 Billion Posts Shared on Facebook each Week High traffic means high advertising income SEO Marketing Link Wheel 10. Local Shops and Personal Blogs have less traffico How can they compete with corporate blogs? Find Nicheo Pay Per Click Advertisingo Cost Per Thousando Sponsored Postso Paid Reviewso Diversification E-book sales, blog subscriptions, blog shop, ad space withinvideos, host giveaways, sell serviceso Make blog portfolio to get other jobs 11. Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages 56% of consumer say that they are more likely recommend a brandafter becoming a fan Each week on Facebook more than 3.5 billion pieces of content aresharedTwitter Statistics 2012: 34% of marketers have generated leads using Twitter 55% of Twitter users access the platform via their mobileGeneral Social Media Statistics 2012: 30% of B2B marketers are spending million of dollars each year onsocial media marketing Nearly 30% of these users are not tracking the impact of this marketing 20% of Google searches each day have never been searched forbefore Out of the 6 billion people on the planet 4.8 billion have a mobile andonly 4.2 billion own a toothbrush 12. Anyone can have one Credibility Issues Spambots Readers do not just show up Finding creative content in an oversaturated market Ease of Access 13. Era of personal blogs morphing into Huffington Post likeblogs is over To succeed, focus on small, tight niche Curate before or as you create Make a brand 14. Please send me a link to your blog and I will get back toyou as soon as possible!