BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
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Small business social media strategy www.jenniferlaycock.com Save Time & Increase Impact with a Social Media Home Base
Transcript of BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
Small business social media strategy www.jenniferlaycock.com
Save Time & Increase Impact with a Social Media Home Base
The Challenge of Social Media
Plan an Effective Strategy
Delivers Credibility
Demonstrates Knowledge Third party vouchers
Delivers Conversions
Registration Leads Sales
Delivers Links
Volume Topical Credible
Delivers Traffic
Focused High volume Emotionally invested
Why Social Media Matters
Build the Brand
Increase Presence
Drive
Conversions
Decide on Your Goal
Connect Every Effort to the Blog
Why the Blog
Content
• Blogs• Photos• Video• Twitter
Subscribe
• Email• Feeds• Social
Conversion• Track Sales• Cross Sell
Control
• Traffic• Links• Comments
An Example
The Problem
?
• How do they buy a boxwood?
The Hunt
An Improvement
Why the Blog
BeforeAfter
Social Media Equation
Time
Exposure
Conversions
The Ripple Effect of Social Media
Social Networks
Blogs
Social Bookmarks
The Ripple Effect of Twitter
202 retweets Average of 100 followers >20K users
The Ripple Effect of Facebook
100 shares
Average of 130
followers
Exposed to >13K Users
Using Social Media to Support the Blog
Thank You!Jennifer Evans Laycock
Small business social media strategy www.jenniferlaycock.com
Building a Social Media Home Base
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