Blogher Geek Lab: TypePad

Take your website to the next STEPH. www.nextSTEPH.com

Geek Lab: TypePad

Blogher 2009: In Real Life

http://www.nextsteph.com/


TypePad Updates

• TypePad has added new features over the past year including:– Letting the search engines know about

your blog– Top and Footer Navigation– Using TypePad as an CMS– Connecting a Domain to a blog



Letting Search Engines Know

When opening a new blog, you have the option of letting the search engines know from the beginning if you would like your website in the search engines.



Letting Search Engines Know



Letting Search Engines KnowAlso, at the bottom of the publicity page:



SEO on the Post or Page

There are 3 elements on the blog or page that are of concern when addressing SEO:– The Title Tag– The Keywords Field– The File Name




The Title TagHelps to summarize the post. Its helpful to

use succinct titles to catch attention. Be sure to include your main keyword(s) without overkill.




KeywordsInclude Keywords and phases separated by

a comma. Its best to include between 10 to 15 keywords per page or post.




FilenameIncluding a filename that makes sense in key

in SEO. Most put in the name of the title, but others include up to 2 to 3 keyword phases, separated by a hyphen “-” or underscore “_” so that the search engines and visitors can read the name easily.



A page as the homepage

• When starting a new “blog” in TypePad, the goal doesn’t have to be a blog site.

• TypePad has the option of setting a page as the homepage instead of the blog page.

• This gives TypePad users the option of having a CMS managed website.



A page as the homepage



Navigation

• A TypePad addition that enables sites to have CMS functionality are the Navigation Bars.

• Now users can put their preferred navigation on the top and bottom of their TypePad Websites.



NavigationAccess the Navigation Bar by going to Weblog > Design > Content


Navigation


Go further with your TypePad Site

In TypePad Pro, you can use CSS to further customize the look and feel of your site.



Connect your domain to your TypePad site.

Now more than ever, it is important to have your own domain name, especially if you want your website to be recognized by the search engines.

TypePad outlines step by step in the Control Panel > Site Access > Domain Mapping as to how to link you domain to your post by domain registrar.

Connecting your Domain

Take your website to the nextSTEPH www.nextsteph.com

Connecting your Domain


Once your DNS records have been modified, you can press “Activate” to turn on the domain.

Thank You

Special Thanks to Connie Bennett of Sugar Shock Blog (www.SugarShockBlog.com) for the use of her website during this presentation.



[email protected]://www.nextSTEPH.comTwitter: @nextsteph866-540-2049

Blogher Geek Lab: TypePad

Self Improvement

Transcript of Blogher Geek Lab: TypePad