Mapping Inbound Marketing: Combine Blogging, Social Media and SEO for Results
Blogging with social media marketing
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Blogging with WordPress Is FREE!
• WordPress is a slick free
tool that’s easy to use
• Only high quality themes
cost money
• Expenses are minimal
after you get your theme
and your site set up!
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Setup
• The problem is WordPress can be challenging to setup
• Installing your handpicked theme often requires an expert
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After The Setup
• WordPress is very easy to use
• No technical background necessary
• Adding or editing content is easy as pie!
After the Setup
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Boosts SEO
• Search Engine Optimization means ranking #1 in Google
• Ranking high is a must for Internet Marketing
• Google’s preference of WordPress will get you that higher ranking much easier!
Blogging By Million, Have Fun
• You don’t want to loose to your competitor just because they have a WordPress site and you don’t!
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Pick Your Theme
• There are countless hot WordPress themes
• Some can not only offer different designs but variety of special features as well
– Therefore Pick Your
Nice Theme
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Multimedia
• Nothing will get people more excited than a cool picture or an awesome video
• Excited people are the biggest spenders!
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Mobile Sites • Mobile is getting hotter by the day!
• When people get hungry they search for you with their smartphones
• Mobile websites convert potential customers into paying customers much more effectively
Try Mobile Blogging
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New Mobile Social
Customer Engagement Mobile Blogging gets connected to your
customers anywhere and anytime!
• Customers can: – take advantage of your specials and
coupons
– opt-in for coupons or event information in your restaurant
– make a reservation
– and much much more!
Mobile Graphics courtesy SqueezeMobi
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Mobile Blogging
Enhanced Experience
• Modern customers want an easy experience – In the restaurant
– On the web
– From their smartphone
• Forward-thinking restaurants are adding diet and calorie information to their online menus
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Blogging By Million Supports
The Art Of Not Missing Out On
Business
• Mobile marketing represents a great opportunity to all
• Your customers are on the move. – They might be just around the
corner but will they know about you?
• Get those last minute customers by going mobile!
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The Art Of Not Missing Out On
Business • Remember customers want to interact with you
just as much as you want to interact with them
• Not having a mobile optimized Website will drive people on the go away from you
• Your competitors are going mobile
• So stay competitive!
with mobile blogging also
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Mobile Landing Pages • Why use a mobile landing
page when you can have a full-blown mobile version of your website?
• When customers are visiting your blog they leave no trace – you can’t tell anyone was ever there
• You need to capture the contact information of these potential customers
• Here is why…
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Contact Your Customers • Contacting your
customers and informing them about your special events and offers increases revenue
• They can’t come if they don’t know!
• So stay in touch!
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Make A List Of Your Customers
• A landing page is an effective and simple way of gathering a potential customer’s contact information
• Create a landing page with a special offer in exchange for an email or a phone number
• Give away freebies & capture their info!
• It will pay back!
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Social
Media
Succeed by Blogging with Social Media Marketing
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Social Media • Social Media is here
to stay
• It is a relatively inexpensive marketing tool
• Particularly useful for smaller businesses that cannot afford big marketing campaigns
• Social Media doesn’t cost money, only time
• Resistance to Social Media is futile!
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Get Blogging Involved
with Social Media
• Social Media is not just about creating a Facebook Fan page
• Active management is essential
• Listen to your customers’ feedback
• Converse with your customers
• Build rapport
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Be Social Friendly • Link your Social Media pages with your site
• Don’t depend on customers to hunt down
your Social Media themselves – more than
half are sure to give up!
• Place links front and center so no one will
miss them!
• Make it easy for them to refer you
(or like you)
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Accept Feedback to
Improve • Analyze both good and
bad feedback gathered from Social Media
• Keep the good and fix the bad
• The customer’s point of view is important and their feedback may be invaluable!
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Branding
• Blogging and Social Media is great for creating your brand!
• Make your brand known to the whole world!
• Attract not only locals but also people from other cities and countries!
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Options
• There are many social media platforms…just
explore and select as many as you like
• It might be overwhelming at first for those just
starting out with Social Media
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acebook
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Facebook Fan Pages
• Facebook is the most popular social media platform
• Facebook Fan Pages are a great way to collect feedback from your customers
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Facebook Is Big
• There are currently over 900 million users on Facebook
• Crowd builds even bigger crowd
• Start attracting people now!
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Reach Out Spread The Word
• Spread your brand!
• Spread information about your special events and offers!
• Facebook allows you to choose your target audience – Use that to effectively drive
customers to your business
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Build Relationships
• Facebook Fan Pages are an amazing opportunity to build relationships with your customers
• Make your fan page less about you and more about your customers
• Facebook Fan Pages
are an amazing
opportunity to build
relationships with
your customers
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YouTube
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Blogging with YouTube • YouTube is the second
largest search engine in the world
• Having a YouTube Channel helps your SEO
• Combine Facebook with your Blog and YouTube to drive even more traffic
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Turn It Into A Video
• Turn your events and advertisements into a
video!
• Everybody likes videos – get your
customers excited!
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Google Owns YouTube
• You might not be aware but Google bought YouTube
• Creating a YouTube channel will instantaneously increase your SEO
• Use video to score higher in Google’s search results!
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Promotion & Branding
• YouTube isn’t just for watching cute kittens
• Every big company and most small businesses
have a YouTube channel
• You need to compete!
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Get A Copy Today!
• Website: – www.bloggingbymillion.net
– http://www.sears.com/nbsp-blogging-by-million-earn-by-millions-how/p-SPM6640275808
– http://www.a1outlet.com/BLOGGING-BY-MILLION-EARN-BY/1432765930/catalog
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German Edition
https://www.ebookit.com/boo
ks/0000002819/Bloggen---
-der-moderne-Weg-zum-
Reichtum.html
https://itunes.apple.com/us/b
ook/blogging-der-moderne-
weg-
zum/id431872803?mt=11