Blogging With No Problem
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Transcript of Blogging With No Problem
HitsMonetize
Internal
ExternalTechnical
INTERNAL FACTOR
don’t know what to blog
Topic
What’s your
expertise?
What’s your
hobby?What’s
you want to talk
get bored
You’re not alone
Remember the goal
Join the blogger community
Do some experiments
TECHNICAL FACTOR
Content quality
Market research
Submit to search & directory
Web optimize
CONTENT QUALITY
originality
value
authority
MARKET RESEARCH
adwords.google.com/select/KeywordToolExternal
google.com/support/adplanner
google.com/insights/search
freekeywords.wordtracker.com
google.com/trends
google.com/sktool
webmaster-toolkit.com/keyword-research-tool.shtml
Researching Keyword(s)
result for“batik design”
input
adwords.google.com/select/KeywordToolExternal
google.com/support/adplanner
google.com/insights/search
freekeywords.wordtracker.com
google.com/trends
google.com/sktool
webmaster-toolkit.com/keyword-research-tool.shtml
Researching Trend(s)
Resultfor
“batik”input
SUBMISSION
Search Engine URLGoogle google.com/addurl.htmlBing bing.com/webmaster/SubmitSitePage.aspxYahoo! siteexplorer.search.yahoo.com/submitNaver (Korea) submit.naver.comBaidu (China) baidu.com/search/url_submit.htmlYandex (Russia) webmaster.yandex.ru/site/add.xml
Directory URLYahoo! ecom.yahoo.com/dir/submit/introOpen Directory Project dmoz.org
OPTIMIZATION
Basic
More pages is better
Provide good
navigation
Multiply the backlinks to
the URL
Domain, title,
heading
Contains keyword(s)
Keyword = domain
SERP will be improved 30%
Alphabet counts
Content
Keyword(s) in the beginning,
repeated, highlighted
Keyword(s) density 5%-7%
Description
Good sentences
Free of bias
Don’t hard sell
Never use
Text with same color as background
Mirror page Cloak
Doorway / gateway
That reduces also bounce rate(visits that consist of a single page turn)
Go to Alexa.com
Enter the domain
Hit the “bounce” tab
No PageRank after 3 months?PageRank back to zero?
Hit webmaster.google.com!
• “Sign in” or “create new account”• “Adding a site” and verified.• “Site Reconsideration”• You may watch the video for tips or
read the guidelines first.• Eliminate things that Google hates
based on that guidelines.• Fill the form and submit.
EXTERNAL FACTOR
August 2005
• 70,392,567 websites
February 2007
• 108,810,358 websites
Within 2 years
• Growth 64.7%
data Netcraft
Test how big are your competitors
1. Enter some keyword to search engine and
study the top 10 SERP.
2. Are their keywords same as the title?
3. How is their PageRank and AlexaRank?
4. How many backlinks? Find out in Google
(type “link:competitordomain.com”).
5. If the answer of 2-4 is not convincing,
you’ve got chance to beat them!
Comment other blogs
Put link to other blogs /
posts
Send email to bloggers
Talk to bloggers
Meet the bloggers