BLOGGING A blog is personalized content that represents your brand with the intention of creating a following and an influence.

www.boscoanthony.com/blog

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Penguin Army

Google is hunting down

Black Hat SEO

On Page Optimization

Low Quality Content

Spun Content

Thin Content

Suspect Linking

Keyword Stuffing

What does Google Love?1- Fresh content

2- Social Interaction

3- User Experience

4- Google Analytics

Why so many bloggers fail?

Blogging for dollars VS Blogging for content?

No Content Strategy or Calendar

Lack of content or consistency or priority

Writers Block, Weak Content, No Passion.

Blogging requires time, effort - One Blog at a time!

Not utilizing social media, tools or internet marketing!

Blogging Platforms

Word press (.com vs .org)

Tumblr

Blogger

Posterous

Squarespace

Joomla

Jux

Question to ask

What are your objectives

Who is your audience

What is your competition doing

What are your customers looking for

Things to consider...

What are you passionate about?

How much time can you dedicate for blogging?

How frequent can you post?

Where are your resources located?

Have you done any keyword research?

What is your writing style?

Content Management StrategyBlogging Calendar

Writing Resources

Parent Categories

Auto Scheduling

Content Management Tools

Growly Note or

One Note

Quality, Quantity or both!

Valuable, unique and engaging content

Dont stuff keywords but embed the major ones!

Figure out your call to action -

Killer Articles Vs Normal Posts!

Enticing Headlines

The use of media, visual stimulation and social bookmarks (digg, stumbleupon, reddit, delicious)

The layout

The theme

Branding accesories - logo, signature, graphics

Content

Priorities to determine call to action

Abilities to have opt ins visible on your blog

Social Buttons

Types of call to action

Read one or more articles

Opt in subscription, RSS feeds,

Product Sales, Affiliate link, banner ads

Social engagement, bookmarking or sharing

Commenting, contact or click on your links/blogrolls

Download content, ebook or white papers

Usability concerns

No search box, tags or categories

No archives or complex navigation

Bad typography and invisible links

No contact page

Ad abd banner stuffing

Badges, buttons and widgets

Welcome to the Blogosphere

Technorati

AllTop

BlogRank

Wikio Top Blogs

Blog Catalog

Networking + List = Promote!

Build Genuine Relationships

Become a guest blogger

Link when possible, relevant and complimentary

Share your best content

Recommend first, give to receive!

Comments and be social!

Ad sense / Monetization

Build an authority first, monetize later

Front fold ads versus below the fold ads

Complying with Google

Traffic brings about conversion!

John Chow – Module

Tools / Resources

• Google Reader

• Google Alerts

• UTM (Urchin Tracking Module)