Blogging Presentation Final
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Transcript of Blogging Presentation Final
Dun Laoghaire-Rathdown County Enterprise Board
3rd November 2009
Overview• Reasons for blogging.•Irish Landscape.•How to set up a blog.•Choices.•Case studies.•Analytics.•Promotion.
Why bother !
•To present a more human face 79% •To build a community around a brand 75%•To provide expert advice in a sector 75%•To improve visibility in search engines 73%•To provide news/updates on business 64%•To manage reputation online 61%•Enable customer feedback 46%•To manage content 14% *
•Irish Internet Users who read blogs 22% +
*IIA Business Blogger Survey 2009+ Edelman Trust Baramoeter
Irish Landscape – A snap shot• 4,000 plus active blogs.•Diverse groups. Able to support multiple awards.•Collaborative group.•Blog output being distributed wider.•Some highly prolific and vocal.•Microblogging/Twitter influence.•Main updated site content.•Media covering blogs and blogging.•Lots of multimedia content used.•International links being fostered.
What does it look like!Outside World View Your View of the Blog
What does it look like!
Choices
•Free or hosted•Domain Name.
Hosting Content
Resources
• 6 hrs a week.•Design
Rules Promotion
Content Generation.•Decide on interest area and focus of blog.•Post on other blogs.•Decide on frequency of posting.•Posts should be personal.•Interview other people.•Hyperlink articles, Tag.•Reply to comments.•Scour internet for interesting topics.•Manage your RSS feed.•Test out new multimedia.•Link to other related bloggers.•Sense check with technorati.•Try out different widgets.
Case StudiesRepak – www.recyclemore.ie
Case Studies•Pudd
Case StudiesPuddleDucks •Credibility
•Community•Networking•Findability•Sales•Wordpress• 2 - 3 times per week.• 5 - 6 hours.•42/100 search
Analytics.1. Set Targets.2. Set up Google Alerts.3. Google Analytics.
Blogger PromotionSubmit to •Google, technoratti, Blog Directories, social media•Awards, email signature, business cards, press release
Where to from here!
Questions?
Eoin Kennedy,Associate Director,Slattery CommunicationsTel: +353 1 6614055Web: www.slatterycommunications.ie, Blog: www.eoinkennedy.ie/blogTwitter: twitter.com/eoinkLinkedIn: www.linkedin.com/in/eoinkennedySkype: eoin.kennedy1 Facebook: EoinKennedy