Blogging, Microblogging and Twitter
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BLOGGING,MICROBLOGGING ANDTWITTER: A ROUGH
GUIDEPRESENTED BY JO PETTY, FREELANCE COPYWRITER
jopetty.co.uk@joapet
Resources and useful websites
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WHAT IS A BLOG?A place to post news, articles and other interestinginformationCan take many different forms, covering differentsectorsA resource that informs, entertains and educates
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WHAT ISMICROBLOGGING?
Originated as a "tumbleblog" - a blog page whichconsists of a stream of links and quotesMost common form of microblogging is throughsites like and A quick and easy way to get across information
Twitter Tumblr
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SO WHY IS BLOGGINGIMPORTANT?
It's an easy way to get information to people whovisit your siteYou can attract new visitors through bloggingUsing microblogging platforms helps expose you tonew social groups and expands your network
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BEFORE YOU STARTEstablish your target audienceDecide on a tone of voiceWho will manage your blog?
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GETTING YOUR BLOG SETUP
Assess your current technical situationConsider the available blogging platforms
Establish what you need from your contentmanagement system
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TYPES OF BLOG POSTInterviews
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TYPES OF BLOG POSTOpinion
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TYPES OF BLOG POSTPromotional
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IDEAS FOR BLOG POSTSAn interview with a member of staffInvites to events
Reuse old contentUpdates on the schoolRemember the good old days?General news on the sectorGuest authors
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REMEMBER...All the content you post should be unique (i.e notfound anywhere else online)One of the easiest ways to update your blog is toplan ahead
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EDITORIAL CALENDARS
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EDITORIAL CALENDARSA way to track your blogs and plan aheadKeep track of things via a calendar or spreadsheetDecide on how often you want to postPlan out posts around important eventsWrite your blogs in advance
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POSTING CONTENTUse a catchy titleBreak up the copy with headers if it's particularlylongAn average blog post is 250-500 words longInclude images, but be careful of copyright
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Learn how to include videos and embed contentSpell check!
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PROMOTING YOUR BLOGNewslettersStaff engagementSocial media
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TWITTER: THE BASICSA tweet consists of 140 charactersOther users can be mentioned by using @ followedby their username
Can group together topics of interest eg. #teachingor events eg. #Eurovision
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HOW TO GET SET UP ONTWITTER
Follow other usersPay attention to online trends and hashtagsTweet when you post a blog - can upload imagesUse a link shortener like to give you morecharactersRetweet content your target audience will enjoy
Bitly
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WHEN TO POSTPost regularly (more than once a day!)Use scheduling tools
Remember to be responsive
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MEASURING YOURSUCCESS
Wordpress stats
Google AnalyticsBit.lyTwitter Counter
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OTHER SOCIALACCOUNTS: PINTERESTAllows you to "pin" images from across the webonto boardsParticularly useful if you have a lot of visual content
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OTHER SOCIALACCOUNTS: INSTAGRAMAn app which you take photos through and theyautomatically get uploaded onlineUseful if you're running an eventUses hashtags and @ mentions
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KEY LEARNINGSSetting up a blog is easier than you think.Maintaining it requires planningContent is all around youTwitter is easy to integrate into your bloggingpractices
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RESOURCESBlogging platforms
| | wordpress.org tumblr.com blogger.comEvent planning
| eventbrite.co.uk meetup.comImage resources
| creativecommons.org commons.wikimedia.orgSocial media
| | twitter.com pinterest.com instagram.comScheduling tools
| tweetdeck.com hootsuite.comMeasuring tools
| |google.com/analytics bitly.comtwittercounter.com