Blogging In Context

(c) 2009 Dhananjay Nene, Pune, India

Blogging in context of Social Media

Dhananjay NenePune Blogcamp 2

June 27, 2009

http://blog.dhananjaynene.com http://dhananjay.nene.inhttp://twitter.com/dnene http://twitter.com/d7y

http://dhananjay.nene.in/

http://twitter.com/dnene


Why social media ?

We use social media for timepass, keeping in touch, increasing visibility, branding, promotion

and monetisation.


Coordination is helpful

When your objective is visibility, branding and/or promotion, coordinated usage of media

necessary

We shall primarily be focusing on blogs


Blogs as diaries are becoming less prominent


A sufficiently strong focus is important to attract a good readership for a blog


Twitter will generally beat blogs to fast moving / briefly expressible news / events / information


The role of a blog in establishing new relationships is limited, but it can play a

substantial role in providing the credibility for such relationships


Twitter, Facebook et. al. have taken away the newspaper / phone call content away from

blogs. Blogs retain the letter, magazine flavour


Blogs for fast moving news Provide your detailed perspective or insight into

the topic. Some original contribution is essential You will need to update the post regularly.

Keep the placeholder ready for all the updates. Needs rapid push to blog aggregators Comment on related topics on other topical

posts with a link back to drive traffic quickly Timing is of essence.


Twitter can't dance saala* Reference to Context : Place an issue in context Collation : Present multiple pieces of information Analysis : Present insights or conclusions Information : Press Releases Do it yourself : Detailed how-tos Reference : Comprehensive coverage of a topic Reviews : Look back, paraphrase and represent Insightful Defended Opinions.

*Phrase based on an Indian Song. Meanst twitter can be good at a lot of other stuff but not whats listed above.


Microblogs and Social networks have taken on some earlier functions of the blog. They

however promote and support not threaten blogs


Blogs, Microblogs, and Social Networks have a symbiotic relationship and feed off each other

and support each other in terms of both eyeballs and discovering relationships

Feeds still define the enduring relationships for blogs


Symbiotic relationships Use microblogs and social networks to engage

with people and promote blog It makes sense to cross thread all three so long

as you don't litter. Right messages to wrong audiences are SPAM Encourage engagement at a lower level


Beyond the top 3 There are more avenues to build a network and

support your blog than microblogs and social networks. Tumble logs eg. Tumblr

− Provide brief commentary on articles you read. Link back to your posts only if relevant

Social bookmarking eg. Delicious− Find other people who've bookmarked your posts, or with

whom you share bookmarks Lifestreaming eg. friendfeed


Weave without littering, your blog posts into microblogs and your social network content

along with other social media such as tumble logs, bookmarks and lifestreams


Thank You

Blogging In Context

Technology

Transcript of Blogging In Context