Blogging for Researchers
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Transcript of Blogging for Researchers
Nutrition @ DEAKIN
Blogging for Researchers
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Associate Professor Tim CroweSchool of Exercise and Nutrition Sciences
Deakin University
Nutrition @ DEAKIN
• A web log• Regular entries• Maintained by an individual or a team• Can contain links, graphics or video• Provides commentary on a theme or functions
as an online diary
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Why Blog?
Motivation and
progress tracking
Research diary
Publicity
Practice for a career
Academic networking
Social networking
Discussion
Digital profile – CV
building
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Types of Blogs• Vanity blogs• Expert blogs• Corporate blogs• Project blogs
• Blogs can overlap, evolve, change
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Blogs in Research• Often have a social function• Stimulate discussion on a theme• Bring attention to your publications• Share information among peers• Blog to a community• Team blogging• Recreational as well as academic• Link to departmental website
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Blogs are Good Digital Scholarship
• Disseminate from Day One• Attracts other experts• “Open” is king• Your digital profile
established
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Creating a Blog• Look at other blogs• Choose a platform
https://www.udemy.com/blog/best-blogging-platform/
• Create and customise• Start posting!• Make it public
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Blog Qualities• Most recent post at the top• Often personal or subjective writing style,
generally informal and conversational tone• Brevity – short, to the point posts• Links• Images• Ability for readers to leave comments
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What to Blog• Outreach to broaden science communication• Make science accessible• Engage in conversations• Become part of a community• Communicate with your subjects/public• Personal profile
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Tips for a Successful Blog• Have a focus• Make it personal• Ask questions of your audience• Engage with your community• Comment on other people’s blogs• Don’t lead with your ‘best’ material early on• Keep entries short• Link to previous blogs• Choose an update schedule and stick to it
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Costs of Blogging• Time – writing, setting up and promoting• Blogging in the ‘wrong’ mindset - being too
honest can lead to trouble• Dealing with trolls• Institutional factors
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Think about your Academic Profile• Everything you write in a public blog can be
seen by anyone• Think carefully about what information you
want in the public domain• Does the information you are sharing belong
to you?• Ask advice of your supervisor / team /
collaborators before blogging
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Having a Social Media Plan• Ask who is your target
audience• What form do you want
your content to take?• Micro-blogging vs blog vs
images• Have a content plan• Promotion• Evaluation
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