Blogging for Lead Generation and Search Improvement - slide deck
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Transcript of Blogging for Lead Generation and Search Improvement - slide deck
1. Differentiate you from your competition 2. Build credibility for your business 3. Improve search ranking 4. Provide a reason for people to visit
A Strong Business Blog Will:
• Your blog shows you are willing to share your knowledge which builds people’s trust
Blogging Builds Credibility
• Your blog builds your business up as a source of educated, informative opinions on subjects that matter in your field
• Your blog allows you or your team members to become thought leaders
• Consistent blogging shows the industry you are both professional and reliable
• Your blog keeps your company top of mind with your prospects by creating a personal connection with them
Blogging Differentiates You From Your Competition
• Your blog can illustrate your approach to business problems and show your (or your brand’s) personality
• Your blog is your own - it isn’t dependant on a specific 3rd party platfom and you are in complete control
• More visitors
Blogging Improves Search Ranking
• More site content
• More click-throughs
• More time on page
• More quality back links
❑ Page Title
Your page title shows up in the tab of the browser window. It should be short and sweet, and on topic.
❑ Blog Post Headline (H1)
This incorporates relevant keywords and key phrases.
❑ URL
Double check that your URL matches the title and does not contain any odd characters or numbers.
❑ Meta Description
Write your meta description well to entice readers into clicking your article.
❑ Article Length
You want to make sure your articles are long enough to help impact your SEO and deliver relevant content to your reader. Aim for at least 400-600 words, but we’ve found that 1200 words is the sweet spot.
❑ Paragraphs
Avoid large or bulky blocks of text.
Blog Formatting Checklist
www.kayakonlinemarketing.com
❑ Links within a paragraph
Best practice is to include two links to relevant site pages or material (1 near the top and 1 near the bottom of the article).
❑ Subheadings
Format your subheadings appropriately with H2, H3, etc.
❑ Inline Image
Make sure to include an Image Alt Tag that references the page topic and describes the image.
❑ Featured Image
A relevant and interesting image has been included in the article for visual appeal.
❑ CTA
Include a relevant CTA at the end of the article.
❑ Categories/Tags
Relevant categories and tags are selected (not too many, usually 3 will do).
❑ Author
Make sure the correct author name has been set.
❑ Proofread
When complete, double-check the spelling, formatting and layout in preview mode.
www.kayakonlinemarketing.com
Set Yourself Up For Success
• Let Personas guide you - they are your best prospects
• Use professional imagery that catches the eye and makes you look good
• Post 1-2 times per week as long as you can keep up with your engagement
• Proofread but don’t sweat it too much if there’s an occasional typo - it can add to your authenticity
Blogs About Blogging
Blogging, Engagement, and Editorial Calendar Strategy kyak.mobi/2cEfXJa
15 Business Blogging Mistakes kyak.mobi/1pHBEw3
Empowering you and your online marketing to succeed
KAYAK Online Marketing
www.kayakonlinemarketing.com