Blogging for Business - Google Business Days Pampanga Presentation
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Transcript of Blogging for Business - Google Business Days Pampanga Presentation
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Blogginglouiesison.com | pampangadirectory.net | oneminuteplus.com
for BusinessGdays Pampanga | April 26, 2014 | Angeles City
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
FIRST TIME?
GO AHEAD DAD!
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
WHO AM I?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTEDIN BLOGGING?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTEDIN BLOGGING?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTEDIN BLOGGING?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTEDIN BLOGGING?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
HOW I STARTEDIN BLOGGING?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
WHY SHOULD YOULISTEN TO ME?
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
I’M NOT JEDI MASTER
I’M A ROCK STAR INSHARING IDEAS
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
AUDIENCE CHECK
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
OBJECTIVES
Define what a blog is
Show examples of successful blogs
Explain the benefits of blogging for business
Tips on how to blog for business
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSDefine what a blog is
WEB + LOG
WEBLOG
BLOG
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSDefine what a blog is
WEB + LOG
WEBLOG
BLOG“Hello world!I’m BLOG.”
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSDefine what a blog is
A blog is a website in which items are posted on a regular basis anddisplayed in reverse chronological order.
Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”.
Individual articles on a blog are called “blog posts,” “posts” or “entries”.
A person who posts these entries is called a “blogger”.
Source: en.wikipedia.org/wiki/Blog
A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files).
Blogs use a conversational style of documentation.
Often blogs focus on a particular “area of interest” also known as niche.
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSDefine what a blog isShow examples of successful blogs
ebizmba.com/articles/blogs Top 10 Blogs
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSShow examples of successful blogsProvide the benefits of blogging for business
“WHY SHOULD YOUSTART BLOGGINGFOR BUSINESS?”
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSProvide the benefits of blogging for business
1. Solve problems and build a loyal community
caterpillar.lithium.com/caterpillar/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
2. Get new product development through engagement
mystarbucksidea.force.com/apex/ideaHome
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
3. Personal involvement from a real executive
blogs.marriott.com/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
4. Increase sales through engagement
wegmans.com/blog
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
5. Listen to customers and create content from their needs
manpowerblogs.com/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
6. Brand awareness
gereports.com/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
7. Gather customer-generated content from their passion
fiskateers.com/blog/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
8. Compelling content to align with tangible business objectives
blog.wholefoodsmarket.com/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
9. Express customer delight
blogsouthwest.com/
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSGive examples of successful blogsProvide the benefits of blogging for business
Other beneficial reason why you should blog
Blog fuels SEODirect communication channelIt gives your company a voice
Blogs share your expertiseIt creates free PR
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESSProvide the benefits of blogging for businessTips on how to blog for business
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Thank you!
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louiesison.com – Enriching lives through a blog.
BLOGGING FOR BUSINESS
Louie R. [email protected]
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