Blogging for Business
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Business Blogging 101 (and 102 and 103)
description
If you're considering starting a blog to promote your business or have tried and struggled with blogging, then this Blogging for Business webinar will be extremely valuable to you. After watching this webinar, you will learn: You'll understand the three ways blogging can benefit any business. You'll learn how to plan and prepare to launch a successful blog by understanding the balance between quantity and consistency and learning tricks for generating a consistent stream of article ideas. You'll discover powerful tips for writing effective blog posts that will attract readers and keep them coming back for more. You'll learn how to promote your blog across the web and build a loyal audience.
Transcript of Blogging for Business
Business Blogging 101(and 102 and 103)
Jon DiPietro
Where does blogging fit?
Content
Optimize
Promote
Convert
Measure
InboundMarketing
What We’ll Cover
GoalsStep 1: PlanStep 2: PublishStep 3: Promote
GOALS
Goals:Thought Leadership
Demonstrate Expertise
Goals:Search Engine Optimization
Link Love
Goals:Drive Conversions
Reciprocity
Step One: Plan
“Tactics without strategy is the noise before defeat”
Art of War by nbarreto on Flickr
Plan:Set Expectations
J-Curves
Plan:Content Management System
Instant Website
Plan:Content Management System
WordPress
Plan:Bolting On
Don’t split your efforts!
www yourcompany com
This is your “Google ID”
blog.yourcompany.com
www.yourcompany.com/blog
yourcompany.wordpress.com
✔
✔
✗
www.yourcompanyblog.com ✗
Plan:Outcomes
Start with the end
Plan:Keywords
Google Keyword Planner
Volume
Competition
Cost
Plan:Quantity
More is better, but…
Plan:Consistency
Consistency is more better!
Plan:The eBook Trick
Instead ofmonolithic
white papers
Break up
the chapters
and sections
Into
Smaller, bit sized
Blog posts
eBook to PostsPosts to eBook
Plan:The PowerPoint Trick
Turn a Presentation Into a Content Bonanza
Plan:Balance & Variety
Think healthy diet
Plan:Editorial Calendar
Spreadsheet
Preparation
Plan:ABC
Always Be Collecting
Plan:Intelligence
RSS, Q&A, Google Alerts
Plan:Tools
Evernote
Step 2: Publish
Publish:Storytelling
Inciting Incident
Conflict
Climax
OpeningValue
Conflict
ClosingValue
Publish:Titles
CuriositySuspense
Fear
Publish:Writing
Don’t bury the lead
Publish:Writing
Readability
Publish:Writing
Pictures
“The effects of the bush fires could be seen thousands of kilometers away and disrupted businesses across Victoria. At Melbourne Airport, flights schedules were disrupted and normal operation was difficult due to low visibility and choking effects of smoke.”
“The effects of the bush fires were felt far beyond affected areas.”
Photo used under Creative Commons license courtesy of Rusty Stewart (rustystewart) on Flickr
Publish:Writing
Image Rights
©
Publish:Writing
search.creativecommons.org
Publish:Writing
Conversational
Step 3: Promote
Promote:Brown-Nosing
Attract attention of influencers
Promote:Share
Schedulers:Hootsuite, Buffer
Promote:Leverage
LinkedIn, Quora
Promote:Reuse
YouTube, Slideshare
Promote
• Email Signatures• Contests• Blog Directories• YouTube intro video• Website Banners
Additional Tips
Wrap-Up
Planning:When you fail to plan, you plan to fail!Publishing:Invest evenly in writing, title and images.Promoting:Settle in for a long journey!!
Questions
