Blogging For Business
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Business Growth for Professional Service Firms
Blogging for Business
MBS Alumni Presentation6th October 2009
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Blogging for business 2
Why blog? An alternative perspective…
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What are the Business Benefits of blogging?
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4Ian Brodie Get Access to “The Referral Masterclass” free from http://www.ianbrodie.com
Direct Income
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5Ian Brodie Get Access to “The Referral Masterclass” free from http://www.ianbrodie.com 5
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Visibiity
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Blogging for business 8
Web Traffic
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Pages
Freshness
Keywords
Links
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Credibility
Authority
Personality
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Community
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Clients!
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Fresh
Relevant
Insightful
Personal
Conversational
Connected
Opinionated?
Hard work – investment of at least a few hours a week – often more
Good Blogs are usually…
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Useful Resources
Hosted blogging:www.wordpress.com
www.blogger.com
www.posterous.com
Free blogging software for your own site:
www.wordpress.org
www.typepad.com
Blogging hints & tips (how to blog, how to use blogs for business, etc.):
www.problogger.net
www.copyblogger.com
www.chrisg.com
www.chrisbrogan.com