Blogging edge powerpoint presentation journal font
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Transcript of Blogging edge powerpoint presentation journal font
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What we do…Wouldn’t it be great if…
• You had direct access to influencers in your target market?
• They shouted about your product or brand?
This is exactly what we facilitate!
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Why work with bloggers?
• 81% of online users trust what bloggers say (source:
BlogHer)
• 61% of consumers have bought something based on a blogger recommendation (source: BlogHer)
• Bloggers drive 16x more engagement than ‘mega influencers’ like celebrities – and cost you less! (source: The Real Time Report)
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What’s in it for brands?
• Natural, mixed-link profile
• Increased brand awareness within your niche
• Referral traffic
• Increased social media shares, mentions & follows
• Increased ranking for a particular focus area
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So, what does a campaignlook like?
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Product reviews
• The digital word-of-mouth!
• Get honest, detailed opinions of your product
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Product reviews
We will…• Source the bloggers that best fit with your brand
• Create a buzz around your product
• Manage campaign progress all the way through
• Send you regular updates, plus a final report
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Case studyWe dramatically increased awareness of the brand’s womenswear products by challenging fashion bloggers to style a TM Lewin ‘classic white shirt’ in a way that reflected their personal style.
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Case study
Domain Authority 35319k+ social followers
Domain Authority 34329k+ social followers
Domain Authority 257k+ social followers
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Giveaways• Engage potential customers, reward existing ones
• Build your social following and subscriber list
• Generate high levels of referral traffic
• Links and mentions from trusted sources
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GiveawaysWe will…• Hand pick a blogger (or bloggers) with a highly-
engaged network of readers
• Promote the giveaway to our network of bloggers for additional brand exposure
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report
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Case study
We increased brand awareness and boosted social metrics for this online retailer by teaming up with a popular parenting blogger to give away a gift voucher.
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Blogger competition
Have a product/service that can’t be given away?
Our competitions:• encourage bloggers to write about it• generate high volumes of social shares• generate multiple relevant links
No two are the same!Tailor made to suit the brand, budget and bloggers.
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Blogger competition
We will…• Create bespoke content for your website
• Develop a unique angle for your competition
• Promote the competition to a wide audience
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report
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Case study
We created a ‘home staging’ area on the brand’s site to help homeowners get their property sale-ready. Our ‘My Pad for an iPad’ competition directed bloggers to this content, who staged and photographed their own homes to enter.
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Blogger event• We’ll organise an exciting blogger workshop
• Or invite bloggers from our network to your existing event such as a product launch
• Generate online exposure across the bloggers’ websites and social media networks
Totally bespoke!Every event is planned from scratch just for you.
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Blogger eventWe will…• Find a venue (if required)
• Do all the planning, right down to the refreshments
• Hand-pick the best bloggers and personally invite them along
• Keep in touch with the bloggers afterwards and monitor for online exposure
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Why choose to
work with us?
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Why choose Blogging Edge?• Curated database of 20,000 bloggers
• Built by marketing experts with experience in SEO, social media, PR, creative content and blogging
• As bloggers ourselves, we know what pitches they like to receive (and which they don’t!)
• We can create bespoke campaigns to perfectly suit your needs
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3-tier system
• Get featured by the celebrities of the blogosphere!
• Best suited to high-budget and luxury brands• Drive huge levels of referral traffic, social shares
and product sales
Platinum tier
Our Platinum bloggers:
Domain Authority ~40-60Readership ~50k-400k pageviews/month
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3-tier system
• Our most popular option• Introduce brands to a large, highly-engaged
audience• Best suited to medium-budget campaigns
Gold tier
Our Gold bloggers:Domain Authority ~20-50
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3-tier system
• Best suited to smaller budgets for low-cost, high-volume campaigns
• Ideal for brands with low monetary value products
Silver tier
Our Silver bloggers:Domain Authority ~10-40
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What our clients say
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Brands we’ve worked with
…and many more!