Blogging Basics - Part 1
-
Upload
paul-gillin -
Category
Documents
-
view
403 -
download
3
description
Transcript of Blogging Basics - Part 1
![Page 1: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/1.jpg)
Blogging Essentials for IBM Business Partners
#bpblogging
Paul GillinSocial Media Coach
![Page 2: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/2.jpg)
What are blogs good for?
•Timely, frequently updated information•Multiple media types•Single voice•Fixed display•Flexible organization•Search engine performance
![Page 3: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/3.jpg)
Why So Popular?
•Cheap and easy to create and update•Have distinct personal voice•Can quickly build traffic through reciprocal links•Excellent search engine performance•Modest revenue opportunity•Simple way to keep notes
![Page 4: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/4.jpg)
Blogs Generate 97% More Links
Source: HubSpot
![Page 5: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/5.jpg)
Google Loves ‘em
![Page 6: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/6.jpg)
Lower Cost Per Lead
HubSpot 2012 State of Inbound Marketing Study
2010 2011 2012$0
$50
$100
$150
$200
$250
$300
$350
$400
$134 $143 $135
$332
$373 $346
Inbound-dominated Outbound-dominated
![Page 7: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/7.jpg)
USES IN BUSINESS
7
![Page 8: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/8.jpg)
They Can Be Used to End-Run Media…
![Page 9: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/9.jpg)
…Reinforce Brand…
![Page 10: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/10.jpg)
…Define Culture…
![Page 11: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/11.jpg)
…Educate Prospects…
![Page 12: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/12.jpg)
…Establish Thought Leadership…
![Page 13: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/13.jpg)
Blogs Can Be Thematic…
![Page 14: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/14.jpg)
…Brand-Specific…
![Page 15: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/15.jpg)
…Or Personal
15
This is cool!
![Page 16: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/16.jpg)
Single Author
![Page 17: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/17.jpg)
Multi-Author
![Page 18: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/18.jpg)
NUTS & BOLTS
18
![Page 19: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/19.jpg)
Blog Organization Options
19
Post
Post
Post
Post
Post
Post
•Chronology•Category•Tag•User-defined criteria (e.g. “Featured Post”
Blogs are organized in reverse-chronological order by default, but other options are available
![Page 20: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/20.jpg)
Title & Description
Individual “Post”
SidebarSharing Links
TrackBack
Key Blog Elements
Permalink
![Page 21: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/21.jpg)
About the Blogger
Comments
Key Blog Elements
![Page 22: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/22.jpg)
Have a Good About Page
![Page 23: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/23.jpg)
ProsEasy to startEasy to useIndexed by GoogleWorks well with Google Analytics
ConsFew design optionsLimited extensionsSpammer’s paradisePros
Easy to startEasy to useGood assortment of themes
ConsLimited self-hosting optionsLimited theme optionsLimited plug-in options
Self-hosted WordPress
ProsInfinite themesInfinite plug-insEasily integrated with business websiteWorks well with Google Analytics
ConsRequires some technical skillYou’re your own technical support
Popular Platform Options
![Page 24: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/24.jpg)
What’s a Plug-In?
![Page 25: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/25.jpg)
Blogging success factors
•Have a clear focus•Update frequently•Speak distinctively•Have a point of view•Surprise and delight•Link to get links•Use all the media you can•Educate and assist•Ask for feedback
![Page 26: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/26.jpg)
A Blog Doesn’t Have to Look Like a Blog
![Page 27: Blogging Basics - Part 1](https://reader038.fdocuments.in/reader038/viewer/2022103016/554da26db4c905fa7a8b47da/html5/thumbnails/27.jpg)
Paul Gillin
508-656-0734
Site: gillin.com
Blog: paulgillin.com
Twitter: pgillin
Thanks!