Blogging april 2015

Beginning to Blog for Business

Christine HalvorsonHalvorson New Media, LLC

My blogging “CRED”

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May 2, 2005

Today…• Developed design and trained bloggers at

many orgs (samples coming up!)• Write 1 blog post a week for private

company

• Write 2 blogs a week NHSBDC—just surpassed 600 posts!

SAMPLE BLOGS…

Today’s agendaGetting Started• Why Blog?• Creating a practice

blog

Planning to succeed

Blogging strategies1. What to write2. When to write

GETTING STARTED

Consult the handout

10 Steps to Business Blogging

Why blog at all?

Blogging—The Grandfather of Social Media

Facebook & Twitter can lead readers to blogs & vice versa

BLOG

TWITTER

FACEBOOK

PINTEREST

LINKEDIN Marketing “collateral”

CONTENT MARKETING

BLOGwebsite

A blog is a website or micro-site

Reasons to blog

Your Company

Here

You own the media

Reasons to blogOn-line portfolio or photo albuminteractive editorial columntelevision stationradio station daily newspapere-newsletter press release distribution centerYour “homebase” online; you own it

• Inexpensive (except your time)

• Show your authority• Cultivate a community of

readers• Keep a journal

Reasons to blog

You’re in control

We’ll discuss commenting a

little later

Leading blog programs(all work basically the same)

1. Wordpress2. EVERYTHING ELSE3. Perfectly fine: Blogger4. Typepad—I love but it’s going

away

Quick tour of Blogger

Practice blogging first!

1) Open a gmail accountGo to Google.com

2) Go to blogger.com3) Log in using your gmail

account and password

Choose a template

All templates are customizableColor schemeColumn widths and number of columns

Tackle these when you’re comfortable—this is ADVANCED

Let’s go live to blogger

To control comments

A word about domain names

WHAT TO WRITE?

The secret to social media success?

Don’t be boring

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The job of every piece of communications you do is..

INTRODUCE YOUR BUSINESS

to people who do not know it and to

REINFORCE POSITIVE IMPRESSIONS

among those who do

chalvorson

Need to include this one in Overview and also over in Facebook

• Minimum 1 time per week to start

• Don’t allow fallow periods• More often if...

• You can manage it• Something shaking in

your industry or – business

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Blogging requires constant care & attention

Stuck for ideas…

Answer questions Conduct an interview

Highlight an employee Predict trends

Invite guest contributors Provide demonstrations/tutorials

Create lists (Top 5…) Tell the back story…

• Answer questions• Conduct an interview• Highlight an employee• Predict trends• Invite guest contributors• Provide

demonstrations/tutorials• Create lists (Top 5…)• Tell the back story…

Stuck for ideas? 47

Writing in a series (which will keep you organized and motivated)

Reviews! – Offer your own expert

thoughts on common products or services

Step-by-step tutorials– Announce series– Post one step at a time

Q & A sessions– Use your most frequently

asked questions, or– Invite commenters to ask

Know thy reader

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Before posting anything…

Ask yourself, will it…

• Educate?• Entertain?• Engage? • Enrich?


2 x week for SEO

Choose Bloggers carefully

They should like to write, or at least not HATE it.

A planDevelop a plan…


Set aside time

Decide measures of success• Evaluate what

works & build further

• Sweat—it’s your only equity

• Embrace change—it’s the norm

• Experiment: You can’t predict

audience reaction

Publicizing your blogLinked to from your website’s home page

–Perhaps feed from blog to home pageMentioned constantly on Facebook!Include the URL in email & print, including

business cardsAfter 2 weeks, announce to the world

PLEASE LIKEHalvorson New Media

ON FACEBOOK

About

Halvorson New [email protected]

Facebook:http:/www.Facebook.com/HalvorsonNewMediaTwitterhttps://twitter.com/ChrisHalvorsonLinkedInwww.linkedin.com/in/chrishalvorsonWebsitehttp://HalvorsonNewMedia.com


chalvorson

update

Blogging april 2015

Marketing

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