Bloggers Bootcamp for Lawyers
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Transcript of Bloggers Bootcamp for Lawyers
1
Best Practices for Successful Blogging
Cordell M. Parvinhttp://www.cordellparvin.com
11
What is a Blog
Your Blog is a Conversation with Your Reader2
Three Distinct Audiences
3Readers are Clients/Potential Clients
4Social Media Shares
Three Distinct Audiences
5Search Engines
Three Distinct Audiences
4
Blog With Purpose
Who is Your Intended Reader?
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Blog With Purpose
Why Should Your Reader Care?7
Blog With Purpose
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6
Blog With Purpose
What is the Reader Take Away?9
7
Blog With Purpose
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What Do You Want Reader to Think of You and Your Law Firm?
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Your Reader
Skims - High % Never Get to End11
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Your Reader
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13Your Potential Clients Want More
Your Reader
Blog Post Needs
Essential Ingredients14
Blog Post Needs
Magnetic Headline15
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Magnetic Headline
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Magnetic Headline
Magnetic Headline
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Magnetic Headline
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Magnetic Headline
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Headlines in Reader
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Blog Post Needs
Open With a Bang22
Open With a Bang
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Question
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Open With a Bang
Share Anecdote
4545Two Most Important Words
You Because
Persuasive Words
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Blog Post Needs
Good Sentences26
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PromiseBrevity
Readable
COPY
Blog Post Needs
Killer Bullet Points / Lists
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Killer Bullet Points / Lists
. . .
. . .
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Blog Post Needs
Exquisite Subheads
Exquisite Subheads
30
Blog Post Needs
Readability
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Readability
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Short Paragraphs
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Image or Video
Short
ParagraphsLinks
Short Sentences
33
Blog Post Needs
Tell a Story
Tell a Story
Tell a Story
Blog Post Needs
Internal Cliffhangers
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Internal Cliffhanger
Blog Post Needs
Arresting Image
Arresting Image
Arresting Image
Arresting Image
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Blog Post Needs
Compelling Video
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Compelling Video
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Blog Post Needs
Close in Style
Close in Style
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Close in Style
Close in Style
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Close in Style
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Blog Post Needs
Be Authentic
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Be Authentic
Show Some Emotion
Be Authentic
Be Authentic
Be Authentic
High Concept Blogging
Unique Perspective55
High Concept Blogging
Your Voice - Connect with Your Readers56
57
BlogsAbout How
to Blog
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16
Logistics
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Frequency
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Post Regularly and Consistently
8
Blog Topics
How Do You Pick the Topic?64
9
Blog Topics
Problems, Opportunities, Changes65
10
Blog Topics
Breaking News66
11
Sources to Find Topics
Your Billable Work67
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Sources to Find Topics-Flipboard
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Sources to Find Topics-Zite
1
Sources to Find Topics-Google Alerts
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44
Get Clients / Referral Sources
Guest Post
Guest Post
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Guest Post
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44
Guest Post
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. . .
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Your own!
Sources for Images
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2
Share
53
Boost Content
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Boost Content
Within First 24 Hours
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Share
53
Share
HootSuite
80
Share
buffer
4
Share
81via Blog Posts
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LinkedIn Blogging Platform
83
LinkedIn Blogging Platform
Share
84
Share
Make it Easy to Print85
For More Information
86
Available on Slideshare or iTunes
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Cordell M. Parvinhttp://www.cordellparvin.com