Blogger, authorfreelance writer

public speaker and more

Luck is where opportunity meets preparation

Freelance Writing

• Odesk• Yakezie Forums• ProBlogger jobs board• Contact newspapers, magazines, websites

Freelance Writing

• Find out who to contact• Keep it short and simple• Don’t send your article with your first email• Don’t use a spammy headline

Blog To Book

• Top 5 posts in sidebar• About page• Be easy to contact• Be active on social media

Publishers Want To Know…

• Overview and 1 – 2 chapters• Blog statistics – PR, Alexa, Facebook, twitter,

newsletter, RSS• What networks you belong too• What books is yours similar too. Why is it

needed/better/different?• Target market for your book

Blog To Book

Advances and Royalties• New author advance: $2,000 - $6,000• Established authors: $15,000+• New author royalty: 10 – 15%• Established author: up to 40%

Contract

• Do not sign a contract with “All published rights “

• Check legal rights and issues so you don’t pay for a law suit

Book Promotion

• Book launch in a book store/restaurant etc.• Blog tour• Giveaway copies• Talk in libraries• Podcasts• Interviews

Sponsorship

• Start early• Get your blog in order• Speak at the conference • Get a media kit

Sponsorship

Potential sponsors:• Businesses you have worked with before• Other bloggers • Businesses you like • Local businesses etc.

Sponsorship

What can you offer?• Announcement post + giveaway • A link to their site in every post you write about the conference• Guarantee that those posts will be linked to in post conference

link-ups• A sidebar banner ad for 3, 6, 12 months etc.• A set number of mentions across your social media• A link in your newsletter for the duration of the sponsorship• Use of brand products at the conference such as pens, notepads,

tote bags etc • The brand mentioned on the back of your business card

Sponsorship

How To Pitch• Go for marketing over PR• Find the exact person to speak to• Short email (1 – 2 paragraphs) or phone call• Power point presentation (optional)

Follow up with a thank you, a review and potentially secure continued sponsorship

Public speaking

• Blog Conferences• Other conferences• Local workshops and events• Presentations at libraries• Local schools• County

Your own events

• Conferences• Seminars• Webinars• Workshops• Coaching• Bootcamp

Market Yourself

• Create a page on your blog, list everything you do and prices

• Link to any freelance articles• Photos of you speaking + links to events• Sponsorship outline

Market Yourself

• Helpareporter.com• Local media• Local libraries

Finding Time

• You will never “find the time”, you need to MAKE the time!

• Stop watching TV• Limit non essential internet• Set time to relax• Commit• Stop multi tasking

Extra Help

http://kylieofiu.com/fincon12extras

• Media kit example to download• Sample letters to send to editors, sponsors etc• Sponsorship outline example• Blog To Book eBook• Links to freelance writing websites• Links to anything I have mentioned in my

presentation