Idiot Proof Idiot Proof

BloggingBloggingStrategies Your Grandma Can Strategies Your Grandma Can

Use to Create a Use to Create a SuccessfulSuccessful BlogBlog

The Story of The Story of Ram & ShyamRam & Shyam

The Story of The Story of Ram & ShyamRam & Shyam

Moral: Think Pipelines! Moral: Think Pipelines! Build a SYSTEM.Build a SYSTEM.

Definition of SYSTEMDefinition of SYSTEM

SSaveave YYourour SSelfelf TTimeime EEnergy &nergy & MMoneyoney

Set it once and use it again and again and Set it once and use it again and again and again and again and again and again….again and again and again and again….

Cutting Chai vs BaristaCutting Chai vs Barista

Cutting Chai: Rs.5Cutting Chai: Rs.5 Barista: Rs.125Barista: Rs.125

Why the difference? Why the difference? Because of Peoples Because of Peoples PerceptionPerception!!

PerceptionPerception

YourBlog.comYourBlog.com VsVs YourBlog.BlogSpot.comYourBlog.BlogSpot.com

Domain Name = A $9 Domain Name = A $9 investment that doubles the investment that doubles the perceived value of your blogperceived value of your blog

The Story of Dennis The Story of Dennis RodmanRodman

Have a Unique DesignHave a Unique Design

Blog Content StrategyBlog Content Strategy

Focused on one topicFocused on one topic

Blog Content StrategyBlog Content Strategy

Breaking news orientedBreaking news oriented Or Or Useful tutorials / tips / hacks orientedUseful tutorials / tips / hacks oriented

Whats Your Blog’s USP?Whats Your Blog’s USP?

1.1. Each blog must make a proposition to Each blog must make a proposition to the reader: “read this blog, and you the reader: “read this blog, and you will get this specific benefit.”will get this specific benefit.”

2.2. The proposition itself must be unique - The proposition itself must be unique - something that competitors do not, or something that competitors do not, or will not, offer.will not, offer.

3.3. The proposition must be strong The proposition must be strong enough to pull new readers to the enough to pull new readers to the blog.blog.

(Modified from Rosser Reeves definition of USP)(Modified from Rosser Reeves definition of USP)

Deconstructing Top 10 Deconstructing Top 10 BlogsBlogs

Engadget.comEngadget.com TechCrunch.comTechCrunch.com HuffingtonPost.comHuffingtonPost.com Gizmodo.comGizmodo.com BoingBoing.netBoingBoing.net Lifehacker.comLifehacker.com Gawker.comGawker.com

The Common Factor in all The Common Factor in all the Top Blogsthe Top Blogs

They All Have They All Have

MultipleMultiple Authors!Authors!

Ecclesiastes 4:9Ecclesiastes 4:9

"Two are better off than one, "Two are better off than one, because together they can work because together they can work more effectively. If one of them falls more effectively. If one of them falls down, the other can help him up. . . . down, the other can help him up. . . .

Two people can resist an attack that Two people can resist an attack that would defeat one person alone. would defeat one person alone.

A rope made of A rope made of threethree cords is hard to cords is hard to break."break."

Benefits of a Benefits of a Multi-Author BlogMulti-Author Blog

Specialized Skill SetSpecialized Skill Set

Idea person: content generationIdea person: content generation Technical personTechnical person Networking / Marketing PersonNetworking / Marketing Person

You Can Take VacationsYou Can Take Vacations

Multiple View PointsMultiple View Points

The 3 Prong StrategyThe 3 Prong Strategy

Have you ever ridden a unicycle?Have you ever ridden a unicycle?

The Power of 3The Power of 3

You need at least 3 monetization You need at least 3 monetization tactics for your blogtactics for your blog

You need at least 3 marketing tactics You need at least 3 marketing tactics for your blogfor your blog

Case Study: Seth GodinCase Study: Seth Godin

Monetization:Monetization:– Wheel 1: Royalty from booksWheel 1: Royalty from books– Wheel 2: Paid speakingWheel 2: Paid speaking– Wheel 3: ConsultingWheel 3: Consulting

Case Study: Seth GodinCase Study: Seth Godin

Promotion:Promotion:– Wheel 1: BlogWheel 1: Blog– Wheel 2: Writing for other Wheel 2: Writing for other

magazinesmagazines– Wheel 3: PR and seedingWheel 3: PR and seeding– Wheel 4: Public speakingWheel 4: Public speaking

Case Study: Leo Babauta Case Study: Leo Babauta (ZenHabits.net)(ZenHabits.net)

MonetizationMonetization– Wheel 1: AdsWheel 1: Ads– Wheel 2: EbookWheel 2: Ebook– Wheel 3: Freelance writing Wheel 3: Freelance writing

Case Study: Leo Babauta Case Study: Leo Babauta (ZenHabits.net)(ZenHabits.net)

Traffic:Traffic:– Wheel 1: SEOWheel 1: SEO– Wheel 2: Guest bloggingWheel 2: Guest blogging– Wheel 3: Social network marketingWheel 3: Social network marketing

3 Blog Monetization 3 Blog Monetization StrategiesStrategies

1.1. AdsAds

2.2. Promote other peoples products for Promote other peoples products for a commissiona commission

3.3. Create and sell your own productsCreate and sell your own products

5 Product Ideas5 Product Ideas

1.1. Books, E-books, Reports etcBooks, E-books, Reports etc

2.2. Membership Forums & Paid Membership Forums & Paid NewslettersNewsletters

3.3. ConsultingConsulting

4.4. ServicesServices

5.5. Teleseminars, WorkshopsTeleseminars, Workshops

10 Blog Marketing 10 Blog Marketing TacticsTactics

1.1. SEO SEO

2.2. StumbleUpon.comStumbleUpon.com

3.3. Guest Blog PostingGuest Blog Posting

4.4. Blog CarnivalsBlog Carnivals

5.5. Article SubmissionArticle Submission

10 Blog Marketing 10 Blog Marketing TacticsTactics

6.6. Posting on ForumsPosting on Forums

7.7. Commenting on other BlogsCommenting on other Blogs

8.8. Submitting Press ReleasesSubmitting Press Releases

9.9. PPCPPC

10.10. Networking / Joint VenturesNetworking / Joint Ventures

Action SummaryAction Summary

Build up a Multi-author blogBuild up a Multi-author blog Get your own domain name and Get your own domain name and

unique designunique design Create smart, useful and fresh Create smart, useful and fresh

content consistentlycontent consistently Have 3 ways to monetize your blogHave 3 ways to monetize your blog Have 3 ways to market your blogHave 3 ways to market your blog

Blog Partnership OfferBlog Partnership Offer

If you have an idea for a blog, If you have an idea for a blog, contact me. And maybe we can work contact me. And maybe we can work on it together.on it together.

98209-90137 (Mumbai Cell)98209-90137 (Mumbai Cell) ankeshk@ankeshkothari.comankeshk@ankeshkothari.com

What I Bring to the TableWhat I Bring to the Table

Blog SetupBlog Setup Unique DesignUnique Design Hosting & Domain Name CostsHosting & Domain Name Costs Monetization & Marketing StrategyMonetization & Marketing Strategy

98209-90137 (Mumbai Cell)98209-90137 (Mumbai Cell) ankeshk@ankeshkothari.comankeshk@ankeshkothari.com