Blog workshop

Blog content & tone

Regular Easy to consume Informative & helpful Different

Light Conversational Positive Constructive

Why blog?

SEO Thought provoking Practice writing Start conversations Commentary Connect with customers Community building Advanced customer service Be an authority “Branding iQ”

Blog mechanics

Consumption: RSS Pingbacks Trackbacks Comments (here and there) Tags & categories

Case studies & other stuff

Us: Myhome.ie Them: Murphy’s Ice Cream Our clients?

Microblogging (Twitter etc.) http://twitter.com/amazonmp3 http://twitter.com/JetBlue http://twitter.com/silverbackapp

How not to engage bloggers...Hello, 

I'm writing to you on behalf of Allaboutyou.com. Allaboutyou.com aims to provide a glossy, stylish take on matters that women love like food, wellbeing, interiors, going out and staying in.

It was the first women's website to launch in the UK and is currently the country's market-leading lifestyle site. It may be of interest to you to visit our website: http://www.allaboutyou.com/.

Should you find it appealing and wish to connect your website to Allaboutyou.com please direct a link to the Food channel http://www.allaboutyou.com/food/channel as I feel that it would prove most relevant to your readers? Please let me know if this partnership is to your liking? 

Best wishes, Neil.

Write a draft blog post now, then have a great weekend….