Blocks, Grid, Lines, and Planes by Scholten & Baijings...The studio’s first monograph, published...

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April 2015 [email protected] Maharam 251 Park Avenue South NY, NY 10010 800.645.3943 maharam.com Blocks, Grid, Lines, and Planes by Scholten & Baijings Blocks and Grid are the first in a series of products designed by Scholten & Baijings in collaboration with Maharam. In response to an open brief for an upholstery textile, Scholten & Baijings embarked on an investigation into modern approaches to color blocking. As a guideline, the designers adopted a scale of ten yards—the amount normally required to upholster a sofa— a criterion that proved challenging. According to Stefan Scholten, “This obviously took a lot of working out, because a nine-meter piece of fabric that shows the whole repeat has to be just as interesting as a single meter of fabric.” What’s more, the textiles’ massive 27.5' repeats were designed to combine seamlessly, enabling the creation of a new visual effect with each application. Both textiles are experiments in translating color perception into woven wool. Blocks juxtaposes subtle colors to create effects of depth and transparency, or as Carole Baijings explains, “Sometimes the colors seem to float above or overlap each other. In other places they almost imperceptibly blend into one another, as if painted onto a canvas by a painter.” Grid takes a contrasting approach to building up color densities through parallel and perpendicular lines. In Stefan Scholten’s words, “The density of the grid determines how one experiences color and gives the color a more airy appearance than a monochromatic color plane.” Blocks and Grid debuted in 2013 at the Victoria & Albert Museum’s “The Dinner Party” and the Art Institute of Chicago’s “3 in 1: Contemporary Explorations in Architecture and Design.” An exhibition at the Villa Noailles in Hyères, France followed in 2014. Both textiles are now part of the permanent collections of the Art Institute of Chicago and the Cooper Hewitt, Smithsonian Design Museum. This success prompted Scholten & Baijings to adapt both patterns for vertical application using the large-scale format of Maharam Digital Projects, an assemblage of digitally printed wall installations created by artists and designers. Planes interprets Blocks as a 10' x 53' neutral color field accented by highlighter yellows, while Lines’ 10’ x 36’8” grayscale rendering of Grid offers a subtle departure from Scholten & Baijings’ usual color palette. Lines and Planes can tile horizontally and vertically, suggesting opportunities for dramatic installation. Scholten & Baijings Studio for Design was founded in Amsterdam in 2000 by Stefan Scholten and Carole Baijings. They have since designed a range of interior products for clients including 1616 / Arita Japan, Established & Sons, Thomas Eyck, HAY, Georg Jensen, Karimoku New Standard, and Pastoe, as well as a concept car for MINI. Their work is characterized by minimal forms, simple geometric patterning and an acute sense of color. The studio’s first monograph, published by Phaidon in February 2015, was written by Louise Schouwenberg, designed by Joost Grootens, and directed by Maharam. Maharam offers a comprehensive collection of textiles for commercial and residential interiors. Maharam textiles are available to the trade and at select retail locations in North America and Japan; through its Danish partner Kvadrat in Europe; through Kvadrat Maharam in Australia, Turkey, and the United Arab Emirates; and via a network of distribution throughout the Pacific Rim. SPECIFICATIONS PATTERN WIDTH COLORS CONTENT Blocks by Scholten & Baijings 56"/142cm 5 92% Wool, 8% Nylon Grid by Scholten & Baijings 56"/142cm 6 92% Wool, 8% Nylon Lines by Scholten & Baijings 10' H x 36' 8" W/305cm x 1118cm 1 48% Cellulose, 35% Latex, 17% Nylon Planes by Scholten & Baijings 10' H x 53' W/305cm x 1615cm 1 48% Cellulose, 35% Latex, 17% Nylon 1 of 4

Transcript of Blocks, Grid, Lines, and Planes by Scholten & Baijings...The studio’s first monograph, published...

Page 1: Blocks, Grid, Lines, and Planes by Scholten & Baijings...The studio’s first monograph, published by Phaidon in February 2015, was written by Louise Schouwenberg, designed by Joost

April 2015

[email protected] 251 Park Avenue South NY, NY 10010 800.645.3943 maharam.com

Blocks, Grid, Lines, and Planes by Scholten & Baijings

Blocks and Grid are the first in a series of products designed by Scholten & Baijings in collaboration with Maharam. In response to an open brief for an upholstery textile, Scholten & Baijings embarked on an investigation into modern approaches to color blocking. As a guideline, the designers adopted a scale of ten yards—the amount normally required to upholster a sofa— a criterion that proved challenging. According to Stefan Scholten, “This obviously took a lot of working out, because a nine-meter piece of fabric that shows the whole repeat has to be just as interesting as a single meter of fabric.” What’s more, the textiles’ massive 27.5' repeats were designed to combine seamlessly, enabling the creation of a new visual effect with each application.

Both textiles are experiments in translating color perception into woven wool. Blocks juxtaposes subtle colors to create effects of depth and transparency, or as Carole Baijings explains, “Sometimes the colors seem to float above or overlap each other. In other places they almost imperceptibly blend into one another, as if painted onto a canvas by a painter.” Grid takes a contrasting approach to building up color densities through parallel and perpendicular lines. In Stefan Scholten’s words, “The density of the grid determines how one experiences color and gives the color a more airy appearance than a monochromatic color plane.”

Blocks and Grid debuted in 2013 at the Victoria & Albert Museum’s “The Dinner Party” and the Art Institute of Chicago’s “3 in 1: Contemporary Explorations in Architecture and Design.” An exhibition at the Villa Noailles in Hyères, France followed in 2014. Both textiles are now part of the permanent collections of the Art Institute of Chicago and the Cooper Hewitt, Smithsonian Design Museum.

This success prompted Scholten & Baijings to adapt both patterns for vertical application using the large-scale format of Maharam Digital Projects, an assemblage of digitally printed wall installations created by artists and designers. Planes interprets Blocks as a 10' x 53' neutral color field accented by highlighter yellows, while Lines’ 10’ x 36’8” grayscale rendering of Grid offers a subtle departure from Scholten & Baijings’ usual color palette. Lines and Planes can tile horizontally and vertically, suggesting opportunities for dramatic installation. Scholten & Baijings Studio for Design was founded in Amsterdam in 2000 by Stefan Scholten and Carole Baijings. They have since designed a range of interior products for clients including 1616 / Arita Japan, Established & Sons, Thomas Eyck, HAY, Georg Jensen, Karimoku New Standard, and Pastoe, as well as a concept car for MINI. Their work is characterized by minimal forms, simple geometric patterning and an acute sense of color. The studio’s first monograph, published by Phaidon in February 2015, was written by Louise Schouwenberg, designed by Joost Grootens, and directed by Maharam.

Maharam offers a comprehensive collection of textiles for commercial and residential interiors. Maharam textiles are available to the trade and at select retail locations in North America and Japan; through its Danish partner Kvadrat in Europe; through Kvadrat Maharam in Australia, Turkey, and the United Arab Emirates; and via a network of distribution throughout the Pacific Rim.

S P E C I F I C AT I O N S

PAT T E R N W I D T H C O L O R S C O N T E N T

Blocks by Scholten & Baijings 56"/142cm 5 92% Wool, 8% NylonGrid by Scholten & Baijings 56"/142cm 6 92% Wool, 8% NylonLines by Scholten & Baijings 10' H x 36' 8" W/305cm x 1118cm 1 48% Cellulose, 35% Latex, 17% NylonPlanes by Scholten & Baijings 10' H x 53' W/305cm x 1615cm 1 48% Cellulose, 35% Latex, 17% Nylon

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Page 2: Blocks, Grid, Lines, and Planes by Scholten & Baijings...The studio’s first monograph, published by Phaidon in February 2015, was written by Louise Schouwenberg, designed by Joost

I M A G E S AVA I L A B L E F O R D O W N L O A D

All images are at 300 dpiPixelation and striation may appear when digital images are printed at unusual percentages

Blocks, Grid, Lines, and Planes by Scholten & Baijings

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Maharam_Scholten_and_Baijings_Blocks_001.tif

Maharam_Scholten_and_Baijings_Blocks_002_detail.tif Maharam_Scholten_and_Baijings_Blocks_003_detail.tif

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Blocks, Grid, Lines, and Planes by Scholten & Baijings

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Blocks, Grid, Lines, and Planes by Scholten & Baijings

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Maharam_Scholten_and_Baijings_Planes_001.tif