Blockchain and business opportunities · 2018-06-05 · Blockchain –The topic of the past year 1....
Transcript of Blockchain and business opportunities · 2018-06-05 · Blockchain –The topic of the past year 1....
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Blockchain and business opportunities
Slovenska Marketinška Konferenca
Portorož, 29.05.2018
Dr. Mitja Pirc
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Blockchain – The topic of the past year
1. BTC and altcoins prices and growth
2. Startups raising +10+ mio USD
3. Switching corporate jobs for blockchain
4. Different opinions on blockchain
5. Legal uncertainties
However, where are blockchain opportunities and threats and are they here yet?
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One year ago... and now
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WWW vs Blockchain
Source: Deloitte
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Applications in diverse areas and industries
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Why is blockchain so hard to explain?
Blockchain as has multiple dimensions:
• technology
• philosophy and movement
• alternative startup financing
• new asset class
• set of legal rules
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The crypto impacts the real economy
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New customers and changed consumers
Today: (example of Slovenia)
• 40+ blockchain startups with over 2000+ employees.
• 40+ additional expected in 2018.
• What they need :
• Legal and accounting services
• Human resources
• Equipment, office space
• Customers who own crypto: 100.000 individuals in Slovenia = changed consumers
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Emergence of new markets
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New and different competition
• Agile and well funded challengers are entering existing markets
• Many have funds measured in dozens of mio USD
Insurance Digital advertising
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Global cases...
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... some more global cases...
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... also in Slovenia
Telekom Slovenije:
- IBM Hyperledger blockchain
- Collaboration with a startup building enterprise blockchain solution (since may 2017)
Petrol:
- Electricity blockchain transaction (march 2018)
FMCG firms:
- OriginTrail
- Mlekarne Celeia, Perutnina Ptuj, Natureta
BTC:
-Eligma
- OriginTrail
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So what can corporations / firms do?
1. Nothing
2. Act on opportunities / threats which already exist TODAY
3. Partner with blockchain startups
4. Partner with (blockchain) IT firms
5. Develop own solutions / patent
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What will you do?
1. Nothing
2. Act on opportunities / threats which already exist TODAY
3. Partner with blockchain startups
4. Partner with (blockchain) IT firms
5. Develop own solutions / patent
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Thank you