Applied Concepts in Building Brand Value: Kellogg’s Special K
Blast Off With Out-of-This-World Breakfast Strategies · state-based field, and Center for Best...
Transcript of Blast Off With Out-of-This-World Breakfast Strategies · state-based field, and Center for Best...
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Blast Off With Out-of-This-World
Breakfast StrategiesDavid Grotto, MS, RDN, LDN, FAND - Kellogg’s Wellbeing Manager - Moderator
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Our PanelistsAnnessa Bontrager, MS
Share Our Strength, No Kid Hungry, Senior ProjectManager
Sarah Murphy Youssef, MS School Nutrition Foundation, Program Manager
Heather Torrey, MS, RD, SNSAssistant Director, Burlington Food Project
Stefanie Dove, MBA, RDN, SNSCoordinator, Marketing and Community Outreach, Loudoun County Public Schools
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Burlington School Food Project
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Learning Objectives
Be inspired by operators who are driving school breakfast participation with their unique programs
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Learning Objectives
Learn about integral tools, such as grants, that can revolutionize your breakfast program
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Socialize your success beyond the session by staying connected with peers who can help you apply new knowledge in marketing your program.
Learning Objectives
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Annessa Bontrager
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Kellogg’s & No Kid Hungry• Partnership since 2013
• Nationwide investments in No Kid Hungry strategies over the past 7
years!
• Grant opportunities are pushed out through our national partners,
state-based field, and Center for Best Practices
• Grants are not an end, but rather a start
• 2018-19 SY alone, Kellogg’s and No Kid Hungry breakfast grants
reached 129 schools, 24 states, 5,383 students[ 15 ]
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Elevate the Plate Challenge
• Chance to win $5,000
• Currently participate in at least one: SBP, NSLP, or CACFP
• Application opens 10/1 and remains open through 11/15
• Must be open to participate in site visits, launch events, and/or publicity efforts of this grant
• Winners determined by total score, creativity of innovative strategies, and a thorough answer of how you would use the prize money
• Stop by Kellogg’s booth to pre-register!
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Center for Best Practiceshttp://bestpractices.nokidhungry.org/
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Center for Best Practiceshttp://bestpractices.nokidhungry.org/
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Center for Best Practiceshttp://bestpractices.nokidhungry.org/
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SNF & PBIC Resources
• Videos showing BIC in action
• Videos to help planning
• Archived webinars
• Toolkits to help with trainings
• Equipment purchasing guide (COMING SOON)
• Blog with Best Practices
• Website redesign (COMING SOON)
• All found on: breakfastintheclassroom.org
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What Did the Astronaut Eat for Breakfast?
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Nothing! They just waited for LAUNCH
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Boosting Interest with Customization
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Find your Breakfast Super Stars
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Out of this World Partnerships!
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You have to PLANET!
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Stefanie Dove, MBA, RDN, SNS
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Breakfast Marketing Strategies
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Garden to Breakfast
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Innovative Breakfast Models
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Wrap-Up
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Q&A
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Contact Info
Annessa Bontrager, [email protected]
Sarah Murphy Youssef , MS [email protected]
Heather Torrey, MS, RD, [email protected]
Stefanie Dove, MBA, RDN, [email protected]
David Grotto, MS, RDN, LDN, [email protected]
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May The Fork Be With You!