Blanes Costa Brava

SOME DATA ABOUT BLANES

BLANES FACTS

NEWS SINCE PREHISTORY (Iberians, Romans…) INHABITANTS

TOTAL SURFACE 18,29 km2

5 KM COAST, 4 KM BEACHES & COVES REGIONAL HOSPITAL, COURT, LIBRARY HARBOUR & FISH MARKET RIVER TORDERA

Winter 40,000Summer 80,000

SITUATION & COMMUNICATION

!!1ST TOWN OFTHE COSTA BRAVA!!

EXCELLENT SITUATION…

Mountain, sea, natural, parks, rivers, lakes, countryside,

beaches…

NATUREActivities: hiking, skiing, paragliding, horse riding, snorkelling, scuba diving, sailing…

Services: hospitals, airports, court, consulates, cinemas,

big CITYstores…History: monuments,

heritage…

EXCELLENT SITUATION…

Mediterranean Sea

LloretCap de Creus

GironaDali MuseumPyreneesFranceLa Garrotxa

Volcanic AreaAndorre

Madrid

Montserrat

BarcelonaValence

DISTANCES

Barcelona 65 km

Barcelona Airport 86 km

Girona 42 km

Girona Airport31 km

Lloret de Mar 6 km

France 95 km

… EXCELLENT COMMUNICATIONS

BLANES & TOURISM

ACCOMODATION OFFER

HOTELS 11

GUESTHOUSES 9

APARTMENT AGENCIES 13

CAMPSITES 12

WHERE TO STAY?

WHAT TOSEE

GARDENS

MARIMURTRA Founded in 1924 4,000 flower and plants from different continents Dedication to research

PINYA DE ROSA Founded in 1945 More than 7,000 species, specially cactus

WHAT TO SEE?

CULTURE & HERITAGE

Church of Santa MariaChapelsGothic FountainModernist housesCastle of Sant Joan

MARKETS Market of Fruit and VegetablesWeekly Street MarketFish AuctionBlanes Covered Market

BEACHES & COVES

WHAT TO SEE?

CentreS’AbanellSant Francesc CoveTreumal Cove

WHAT TO SEE?

ACTIVE TOWN

JANUARY FEBRUARY MARCH

The Epiphany Parade

Annual Winter Race

Toy library

Carnival Parade Other

APRIL MAY JUNE

Easter processions and activities

Series of Concerts in Esperança Chapel

Costa Brava Xtrem Running Race

Flower Carpets (Corpus Christi)

Handicrafts Fair

Gastronomic Days “Suquet de peix de Sa Palomera”

ACTIVITIES THE WHOLE YEAR ROUND

JULY AUGUST SEPTEMBER

• Big Festivity of Blanes • International Firework Contest• Handicrafts Fair• Full Moon Concerts• Classical music at the Convent• Guided tours

• Handicrafts Fair• Classical music at the Convent• Swimming competition “Travessa del Port”• Popular long walk “Sant Bonòs”• “Small” Festivity of Blanes• Short Films Festival• Guided tours

• Handicrafts Fair• Popular Bicycle Ride• Roman Festival

OCTOBER NOVEMBER DECEMBER

Tunning Festival

Autumn Series of Concerts

Petanque Festival

• Other • St Thomas Fair

• Autumn Series of Concerts• Xmas activities• Xmas Town Crib• Chapels race


Painting & photograph exhibitions Theatre Fishing competitions Sailing competitions Sports championships (boxing, badminton, hockey, rhythmic gymnastics, kenpo, tennis…) Film club Dance Conferences Motorbike meetings Poetry Hiking excursions

MANY, MANY OTHER ACTIVITIES


WATER ACTIVITIES

CULTURAL ACTIVITIES

WHAT TO DO?

Theatre CinemaBowling CentreKarting ClubAssociationsBars, restaurants and discosEtc.

LEISURE

Cruises, CatamaranScuba DivingWind Sailing

Guided toursGastronomicalExhibition centres

BLANES SPECIALI-SATION BRANDS

FAMILY TOURISM

SPORTS TOURISM

SPECIALISATION BRANDS

Brand that recognises towns, villages and tourist resorts around Catalonia which are especially prepared to accommodate families.

Total family orientation

Adapted accommodation and restaurants

Wide variety of leisure and entertainment on offer

FAMILY HOLIDAY DESTINATION

Certification obtained in 2007, the 1st in the Costa Brava

Certified Accommodation (kids spectacles, high chairs…)

Certified Restaurants (kids menu, bibs, high chairs…)

Special Activities Kids Summer Club Activities: foam party, etc. Thematic Parks & Water Parks (2) Playground Areas Close destinations (zoo, natural parks…)



http://www.turismedecatalunya.com/familyholidays/

GENERAL INFO ABOUT THE BRAND 7 certified destinations in Catalonia (3 more in progress) Main features:

High quality of its sports facilities Specialisation of tourist and

commercial offer Sanitation Customer service Good weather conditions Natural and cultural values

Certified in up to 13 sports Minimum requirements of sports and facilities (minimum num. tennis courts, grass football field, athletic tracks with min. 6 lanes, sailing club, etc.)

SPORTS TOURISM

THE BRAND IN BLANES Obtained in 2011 Certified Sports

Group sports, football and light sail Facilities

New Sports Centre (NCEB)Football fieldsSailing club

EventsCatalonia Bascketball Championship “ACELL – Special

Olympics” Costa Brava Xtrem Running Aerobics and Fitness European ChampionshipInternational Hockey Championship "Golden Cup" Skating Festival18 Hours of Tennis & Open TennisRegional Sports Games for Deaf People

Merchandising


Sectors present in this project: Sector 1: main streets Sector 2: football pitches Sector 3: playground and leisure area Sector 4: swimming pool platform Sector 5: shopping centre platform Sector 6: green space Sector 7: Sports Hall Sector 8: Multi-purpose court

New Blanes Sports Centre (NCEB): Urbanisation


· Total surface area of courts: 6,974 m2

Court 1: 4,110 m2

Court 2: 1,190 m2

Court 3: 1,044 m2

Court 4: 630 m2

Possibility of 6 regulation- sized courts at the same time

· Seating capacity: 4,176 · 53 changing rooms · Storerooms: 2,216 m2

New Blanes Sports Centre (NCEB): Sports Hall / Urbanisation

Table sports Nursery Offices Meeting rooms Medical surgery Press rooms Cafeteria First-aid service Workshop Warm-up room Storerooms

93 m2

43 m2

488 m2

176 m2

61 m2

93 m2

139 m2

56 m2

550 m2

149 m2

2,216 m2

Infrastructure


BLANES PROMOTION

Brands Web page: www.visitblanes.net & www.blanes.cat Material (leaflets, maps, gymkhanas…) Merchandising (T-shirts, stickers, lanyards, pens, pencils, bibs, balls…) Workshops Presstrips Famtrips Fairs (Catalonia, Spain, France, Germany, UK, Italy, Russia, Netherlands, etc.) Articles about Blanes on newspapers & magazines (local, regional, national, Ryanair…) Adverts about activities in Blanes on radio, newspapers & magazines (local, regional, national…) Activities (previously seen)

HOW DO WE PROMOTE BLANES?

TOURIST INFORMATION OFFICES

6 Tourist InformationOffices

- 1 Back Office- 2 certified “Q”

Special timetables Staff: 5 (low s.) + 5 (high s.)

SITUATION OF THE OFFICES

Brand that represents the quality in the Spanish tourism sector: prestige, reliability…

Obtained after a strict audit

Who can obtain it? Travel agencies, hotels, camping sites, apartments, spas, golf courses, natural areas, night leisure, tourist information offices, beaches, restaurants…)

At the tourism offices of Blanes (documentation, service to visitors, cleanliness…) obtained in 2009.

“Q” FOR TOURISM QUALITY

3 CHALLANGES FOR YOU

CHALLANGE 1

DISCOVER BLANES

www.discoverblanes.com

Do you find it an interesting proposal?

What went wrong?

Suggestions of improvement

BLANES WEB PAGE STATISTICSwww.visitblanes.net Do you like our web page? How would you improve it, make it more attractive to other visitors?

CHALLANGE 2

CHALLANGE 2

CHALLANGE 3

BLANES AS TOURIM DESTINATION

Would you choose Blanes as your holiday destination? Why?

Strong & weak points?

Suggestions

APPLICATIONSIf you are interested in working with us through an internship agreement to learn more about the running of a tourist information office and a tourist destination in general through real experience, we will be very pleased to receive your application requests.

Please, contact the manager of the Tourism Information Board,

Mr. Xavier Vall:

[email protected]

Blanes Costa Brava

Business

Transcript of Blanes Costa Brava