Blake Wetzelbwetzel@smu.edu www.linkedin.com/in/blakewetzel1 blakekwetzel.wordpress.com

EDUCATIONSouthern Methodist University, Meadows School of the Arts Dallas, TXBachelor in Communication Studies May 2016Minor: JournalismCumulative GPA: 3.7/4.0IES Paris Business & International Affairs Paris, France Fall 2014

Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II, Crisis Management WORK EXPERIENCEThe Richards Group Dallas, TXPublic Relations Intern Spring 2016 Worked on multiple consumer, corporate and cause accounts including: Sub-Zero and Wolf and The Salvation Army Cultivated media relations through the creation of master media lists and pitching to top tier media outlets Curated ideas and presentations for client driven announcements, campaigns and partnerships Drafted and finalized coverage reports and newsletters on behalf of clients Assisted in the preparation and creation of media drops and packages

Tyler Barnett Public Relations Los Angeles, CAPublic Relations Intern Summer 2015 Served as the primary intern for multiple lifestyle, health, beauty and technology clients Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched journalists, editors and producers Conducted extensive research including media research, SEO analyses and media audits Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts, engagement and targeted demographic research on behalf of clients

Yogurtland Orange County, CAMarketing Intern Summer 2014 Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and posters with Adobe Illustrator and InDesign Worked directly with Huntington Beach corporate store to increase promotional activities especially through Huntington Beach State Junior Life Guard event Assisted in the preparation and execution of Yogurtlands 300th store opening Generated social media content for various stores through Sprout Social

The Coca-Cola Company Dallas, TXStudent Brand Ambassador Fall 2013 Informed the SMU community of various Coca-Cola products by hosting on-campus events Encouraged the student body to participate in social media product competitions

LEADERSHIP & ACTIVITIESHunt Scholar 2012-Present A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership roles and experience

SMU Student Foundation 2012-Present Marketing Coordinator for Southern Methodist University Centennial Homecoming and a member of the student organization that oversees all campus-wide events such as Family Weekend and Tate LecturesSKILLS Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire Ability to analyze research through means of focus groups, surveying, and result testing through SPSS Experience with Adobe Illustrator and InDesign