Blake Wetzel

Blake Wetzel [email protected] • 3109 Daniel Ave. Dallas, TX 75205 714.475.4288 blakekwetzel.wordpress.com EDUCATION Southern Methodist University, Meadows School of the Arts Dallas, TX Bachelor in Communication Studies May 2016 Minor: Journalism Cumulative GPA: 3.67/4.0 IES Paris Business & International Affairs Paris, France Fall 2014 Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II WORK EXPERIENCE Tyler Barnett Public Relations Los Angeles, CA PR Intern Summer 2015 • Served as the primary intern for multiple lifestyle, health, beauty and technology clients • Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched journalists, editors and producers • Conducted extensive research including media research, SEO analyses and media audits • Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts, engagement and targeted demographic research on behalf of clients Yogurtland Orange County, CA Marketing Intern Summer 2014 • Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and posters with Adobe Illustrator and InDesign • Worked directly with Huntington Beach corporate store to increase promotional activities especially through Huntington Beach State Junior Life Guard event • Assisted in the preparation and execution of Yogurtland’s 300 th store opening • Generated social media content for various stores through Sprout Social The Coca-Cola Company Dallas, TX Student Brand Ambassador Fall 2013 • Informed the SMU community of various Coca-Cola products by hosting on-campus events • Encouraged the student body to participate in social media product competitions LEADERSHIP & ACTIVITIES Hunt Scholar 2012-Present • A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership roles and experience SMU Student Foundation 2012-Present • Marketing Coordinator for Southern Methodist University Centennial Homecoming and a member of the student organization that oversees all campus-wide events such as Family Weekend and Tate Lectures Distinguished Oiler Award 2012 • Awarded to five out of 685 students for having the most positive and influential impact throughout their high school career SKILLS • Proficient in Microsoft Office Programs (Word, Excel, PowerPoint, and Outlook) • Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire • Ability to analyze research through means of focus groups, surveying, and result testing through SPSS • Experience with Adobe Illustrator and InDesign

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Blake Wetzel [email protected] • 3109 Daniel Ave. Dallas, TX 75205 � 714.475.4288 � blakekwetzel.wordpress.com

EDUCATION Southern Methodist University, Meadows School of the Arts Dallas, TX Bachelor in Communication Studies May 2016 Minor: Journalism Cumulative GPA: 3.67/4.0 IES Paris Business & International Affairs Paris, France Fall 2014 Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II WORK EXPERIENCE Tyler Barnett Public Relations Los Angeles, CA PR Intern Summer 2015

• Served as the primary intern for multiple lifestyle, health, beauty and technology clients • Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched

journalists, editors and producers • Conducted extensive research including media research, SEO analyses and media audits • Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts,

engagement and targeted demographic research on behalf of clients Yogurtland Orange County, CA Marketing Intern Summer 2014

• Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and posters with Adobe Illustrator and InDesign

• Worked directly with Huntington Beach corporate store to increase promotional activities especially through Huntington Beach State Junior Life Guard event

• Assisted in the preparation and execution of Yogurtland’s 300th store opening • Generated social media content for various stores through Sprout Social

The Coca-Cola Company Dallas, TX Student Brand Ambassador Fall 2013

• Informed the SMU community of various Coca-Cola products by hosting on-campus events • Encouraged the student body to participate in social media product competitions

LEADERSHIP & ACTIVITIES Hunt Scholar 2012-Present

• A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership roles and experience

SMU Student Foundation 2012-Present

• Marketing Coordinator for Southern Methodist University Centennial Homecoming and a member of the student organization that oversees all campus-wide events such as Family Weekend and Tate Lectures

Distinguished Oiler Award 2012

• Awarded to five out of 685 students for having the most positive and influential impact throughout their high school career

SKILLS • Proficient in Microsoft Office Programs (Word, Excel, PowerPoint, and Outlook)

• Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire • Ability to analyze research through means of focus groups, surveying, and result testing through SPSS • Experience with Adobe Illustrator and InDesign