Blake Wetzel
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Blake Wetzel [email protected] • www.linkedin.com/in/blakewetzel1 blakekwetzel.wordpress.com EDUCATION Southern Methodist University, Meadows School of the Arts Dallas, TX Bachelor in Communication Studies May 2016 Minor: Journalism Cumulative GPA: 3.67/4.0 IES Paris Business & International Affairs Paris, France Fall 2014 Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II WORK EXPERIENCE Tyler Barnett Public Relations Los Angeles, CA PR Intern Summer 2015 Served as the primary intern for multiple lifestyle, health, beauty and technology clients Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched journalists, editors and producers Conducted extensive research including media research, SEO analyses and media audits Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts, engagement and targeted demographic research on behalf of clients Yogurtland Orange County, CA Marketing Intern Summer 2014 Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and posters with Adobe Illustrator and InDesign Worked directly with Huntington Beach corporate store to increase promotional activities especially through Huntington Beach State Junior Life Guard event Assisted in the preparation and execution of Yogurtland’s 300 th store opening Generated social media content for various stores through Sprout Social
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Blake [email protected] • www.linkedin.com/in/blakewetzel1 blakekwetzel.wordpress.com
EDUCATIONSouthern Methodist University, Meadows School of the Arts Dallas, TXBachelor in Communication Studies May 2016Minor: JournalismCumulative GPA: 3.67/4.0IES Paris Business & International Affairs Paris, France
Fall 2014
Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II
WORK EXPERIENCETyler Barnett Public Relations Los Angeles, CAPR Intern Summer 2015
Served as the primary intern for multiple lifestyle, health, beauty and technology clients Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched
journalists, editors and producers Conducted extensive research including media research, SEO analyses and media audits Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts,
engagement and targeted demographic research on behalf of clients
Yogurtland Orange County, CAMarketing Intern Summer 2014
Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers and posters with Adobe Illustrator and InDesign
Worked directly with Huntington Beach corporate store to increase promotional activities especially through Huntington Beach State Junior Life Guard event
Assisted in the preparation and execution of Yogurtland’s 300th store opening Generated social media content for various stores through Sprout Social
The Coca-Cola Company Dallas, TXStudent Brand Ambassador Fall 2013
• Informed the SMU community of various Coca-Cola products by hosting on-campus events • Encouraged the student body to participate in social media product competitions
LEADERSHIP & ACTIVITIESHunt Scholar 2012-Present
• A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership roles and experience
SMU Student Foundation 2012-Present• Marketing Coordinator for Southern Methodist University Centennial Homecoming and a member of the student organization that oversees all campus-wide events such as Family Weekend and Tate Lectures
Distinguished Oiler Award 2012• Awarded to five out of 685 students for having the most positive and influential impact throughout their high school career
SKILLS
• Proficient in Microsoft Office Programs (Word, Excel, PowerPoint, and Outlook)• Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire • Ability to analyze research through means of focus groups, surveying, and result testing through SPSS• Experience with Adobe Illustrator and InDesign
