Light Score 1. Do you have a Privacy Policy? +1 2. Do you link to Privacy Policy on global footer(or header) try.powermapper.com +1 3. HTML links on Privacy Policy:

• Do you mention you use cookies OR link to “How Google uses cookie data“ www.google.com/policies/privacy/partners/ +0.25

• Do you mention the word “Do Not Track” or DNT on privacy policy +0.25 • Link to GA opt-out plugin OR GA opt-out page +0.25 • Link to DoubleClick remarketing opt-out OR Adchoices link +0.25

4. Has your Privacy Policy has been updated within the last 12months +1 5. If your using session recording (e.g. ClickTale) have you set sensitive fields to either

type=password OR have relevant class: <input id="CreditCardPin" class="tracking-sensitive ClickTaleSensitive -metrika-nokeys“type="text"> +1

6. Is AnonymiseIP enabled for German Visitors +1 7. Is GTM`s 2 stage authentication login setting enabled OR similar TMS setting +1 8. Do you have a GA custom email alert for URLs containing “@” or “@gmail” +1 9. GA exclude traffic from robot setting is enabled +1 10.You have actioned atleast one GA heathcheck alert +1

Ref: www.google.com/analytics/terms/us.html

[n] / 10

Dark Score 1. 3rd party cookies are being deployed on your website -1 2. Have not enable frequency capping on Display network -1 3. UserID tracking is enabled, but not declared to users on privacy page. 4. GA`s data append via CSV upload (dimension widening) for userID as a

customDimension using sensitive data (e.g. Financial grouping/status based on users postcode/address) -1

5. Using Device Signature (Android App only) -1 6. Email address stored in GA url report -1 7. Storing passwords in GA URL report -1 8. Respawn of users sessionID cookie, after the user tries to clear cookie -1 9. Using any of the techniques mentioned on evercookie -1 10.Using GA to track progress of trojan virus installations -100

[n] / -10

Darkness and the Light - scorings

10 Yoda

6-8 Luke

3-5 Leia

0-2 Chewbacca

0 Neutral Zone

- 0-2 Darth Maul

- 3-5 Count Dooku

- 6-8 Darth Vader

- 10 Darth Sideous

Light

score

Dark

Score

Sum

of both

- - -

If you got a dark score join these…

“MOA code of conduct” or “DAA code of ethics” will eventually introduce

one

www.digitalanalyticsassociation.org/codeofethics

www.moaweb.nl/Richtlijnen/internationale-gedragscodes-en-richtlijnen/2012-09-17%20GRBN%20Code%20Comparison.pdf/view