BlackBoard 2.0

Laurence Fairbairn, Frank Hart, Aidan D'Souza,Jenny Nguyen, and Felix Huang

•A service is an intangible commodity.

•Services surround us in more ways than one.

•Services can have direct impact on us at a personal, local and global level.

•Computer services have had a huge impact on the modern world.

Introduction

Personal• Able to manage own business, through a computer at

home

• Easily able to access information through IT services

Local• Processes run behind a computer screen at a local hotel

• IT services can easily correlate to business settings

Global• Cloud computing services are able to be accessed through

any internet source globally

Personal, Local and Global level services

1. Cloud Computing

1. Web Content Management

1. Social Networking

1. Predictive Analytics.

The Four Services

Cloud Computing

•PaaS/SaaS

•Dropbox

•Mostly available to the public

•Accessed through a software run in the web

Advantage:

•Can allow data to be stored and accessed from anywhere given there is internet connection *(Paul, 2013).

Cloud Computing & Web Content Management

Web Content Management

•SaaS

•Blackboard

•Usually available only to administrators

•Automated and configured by an administrator

Advantage:

•Allows websites to be organized efficiently and with lessened human error

*Paul, F. (2013, May 8). Cloud Jargon Unwound: Distinguishing Saas, IaaS and PaaS [Infographic]. Retrieved May 18, 2013, from Readwrite.com: http://readwrite.com/2013/05/08/explained-saas-iaas-paas-infographic

Social Networking

•PaaS

•Facebook

•Accessible by most public users

•Accessed through an platform run in the web

Advantage:

•Helps integrate applications with a program most often used by consumers

Social Networking & Predictive Analytics

Predictive Analytics

•SaaS

•IBM

•Programmable and accessed by administrators

•Generated by programmed software analyzing data.

Advantage:

Educated decisions can be made based on data which is critically analyzed by programs *(Predictive Analytics World, 2013).

*Predictive Analytics World. (2013). Predictive Analytics Guide. Retrieved May 17, 2013, from predictiveanalyticsworld.com: http://www.predictiveanalyticsworld.com/predictive_analytics.php

The Problem• Unreliable

• Not user-friendly

• Undelivered expectations

The Solution• Offer a cleaner and portable service

• Streamline information

• Reduce complexity

What is the problem and solution?

• Web Content Management

• Cloud Storage

• Social Networking

• Predictive Analytics

How does the system work?

Business Process Model

How does data flow in the system?

Blackboard 2.0 - Main screen

Blackboard 2.0 - Unit cloud

http://theconversation.com/research-online-why-universities-need-to-be-knowledge-brokers-10146

Professor Justin O'Brien (2012)

Blackboard 2.0 - Real time lecture

Blackboard 2.0 - Resource Finder

Blackboard 2.0 - Virtual tutorial

• Course material anytime, anywhere, anyone

• Simplify course building

• Information streamlined to the student

• Simplified data entry with predictive analytics

• Standardize material

Advantages and Strengths

• Major challenge: integration into current systems

• Only replaces one of many services used by staff and students

• Currently unable to integrate with some student gateways due to privacy issues

• Quality and reliability

Possible Improvements

• Institution facilitators

• Tertiary educators

• Tertiary students

Stakeholders

• Learn current systems

• Develop integration processes

• Pitch to educational institution movers and shakers

• Pitch to state and federal governments

Marketing Strategy

Blackboard 2.0