Keeping Students Competitive: Using Targeted Communication to Drive Student Success in a Global Economy

Dr. Rudy Crew

Global Partnership Schools

Preparing Students for Life in a Global Economy

District

Opportunities

District

Challenges

Adoption

Outcomes

As federal and state funding continues to get cut from already pressured budgets, district leaders need to think strategically about how to prepare their students for life in a globally diverse world. Top considerations to accomplish high levels of student success:

• Involving parents early and often• Utilizing community resources and relationships• Understanding the efficiencies created by technology• Remaining ahead and in-line of education trends

• Diminished funding and limited resources• Increased pressure to exceed performance standards and efficiencies• Record low daily attendance and graduation rates

• Reach new, diverse populations with technology• Facilitate strong relationships amongst parents, teachers and students• Utilize community resources to prepare students for post K-12 years

• Open lines of communication amongst parents, students, teachers and administrators

• Increase parent participation in academic, district and school level activities

• Streamline communications to reduce costs

• Deliver real-time performance assessment

• Overcome language barriers by communicating in native languages

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How Can You Effectively Respond to Today’s District Challenges?

COMMUNITY

Our Integrated Solutions

Blackboard Mobile Learn

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Blackboard Connect

• Fully-hosted notification and alert solution used for reaching millions in minutes through:• Voice• Email• SMS • TTY • More!

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• SIS, School Lunch POS, RSS, Twitter and Facebook account integration

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Rudy Crew is a lifelong educator whose career has spanned from the classroom to the chancellorship of the nation’s largest school district, New York City Public Schools

Former Superintendent of the nation’s fourth-largest school district, Miami-Dade County Public Schools

2008 National Superintendent of the Year award winner

Dr. Crew is currently President of Global Partnership Schools which provides opportunities to work with, exchange ideas with, and build new knowledge with communities across the world. Their efforts are designed to connect learning in a unique way and create educational environments that prepare all students to succeed in the global economy and society.

Dr. Rudy Crew

Global CompetitivenessGlobal Competitiveness

Having a seat at the global work table will Having a seat at the global work table will require more than traditional academic require more than traditional academic proficiency. To remain competitive, students proficiency. To remain competitive, students will need to be able to: will need to be able to:

Seek and synthesize information Seek and synthesize information

Think critically about that information Think critically about that information

Adapt to change Adapt to change

Work in a team Work in a team

Unstable Stable

Theory of Change Theory of Change

Knowledge is easy to use and readily available

Knowledge is unavailable and not valued

Tipping Point System is efficient, equitable Internal and External audiences advocate for system Products from the system are highly valued

The role of leadership has The role of leadership has become more complexbecome more complex

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District and school leaders are tasked with preparing students District and school leaders are tasked with preparing students for jobs that don’t yet exist; using technologies that have not for jobs that don’t yet exist; using technologies that have not been inventedbeen invented

Projected Distribution of Workers Across Major Industries,2008 and 2016

Source: “Jobs of the Future,” White House Report, July 2009

To prepare students for success in a global economy, school leaders must To prepare students for success in a global economy, school leaders must understand and model this paradigm shift: understand and model this paradigm shift:

•The new architecture will emphasize the role of a The new architecture will emphasize the role of a leadership team leadership team and and bringing people togetherbringing people together to problem solve as they move forward to problem solve as they move forward

•The ability to The ability to seamlessly assimilate global talent seamlessly assimilate global talent into the structure of into the structure of borderless corporations borderless corporations will become a competitive advantagewill become a competitive advantage

•The importance of the “The importance of the “softer” elements of leadership such assofter” elements of leadership such as culture culture and valuesand values, which allow leaders to empower others to make decisions , which allow leaders to empower others to make decisions with little information and guidance will rise with little information and guidance will rise

•The model of the The model of the CEO sitting on top of a pyramid CEO sitting on top of a pyramid being decisive and being decisive and making decisions will be making decisions will be a thing of the pasta thing of the past

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Global forces shaping the future of business Global forces shaping the future of business and society require a new type of leadershipand society require a new type of leadership

Using Communication to Using Communication to Drive Global CompetitivenessDrive Global Competitiveness

Proactive, targeted communication is a critical Proactive, targeted communication is a critical tool in facilitating efforts for driving global tool in facilitating efforts for driving global preparednesspreparedness

Engaging parents in the academic lives of their Engaging parents in the academic lives of their childrenchildren

Recruiting active involvement from the greater Recruiting active involvement from the greater communitycommunity

Building strong relationships with local businesses Building strong relationships with local businesses can help administrators and educators propel can help administrators and educators propel students to success after graduation students to success after graduation

Essential Links in the Chain of SuccessEssential Links in the Chain of SuccessIf one link is missing, the chain will failIf one link is missing, the chain will fail

Vision Vision Strategy Strategy Skills Skills Resources Resources Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization No Followers No Followers

Philosophy Philosophy Strategy Strategy Skills Skills Resources Resources Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization Confusion Confusion

Philosophy Philosophy Vision Vision Skills Skills Resources Resources Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization False Starts False Starts

Philosophy Philosophy Vision Vision Strategy Strategy Resources Resources Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization Anxiety Anxiety

Philosophy Philosophy Vision Vision Strategy Strategy Skills Skills Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization Frustration Frustration

Philosophy Philosophy Vision Vision Strategy Strategy Skills Skills Resources Resources Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization Bitterness Bitterness

Philosophy Philosophy Vision Vision Strategy Strategy Skills Skills Resources Resources Monitoring Monitoring Rewards & Sanctions Rewards & Sanctions Organization Organization No No

Closure Closure

Philosophy Philosophy Vision Vision Strategy Strategy Skills Skills Resources Resources Monitoring Monitoring Evaluation Evaluation Organization Organization Hopelessness Hopelessness

Philosophy Philosophy Vision Vision Strategy Strategy Skills Skills Resources Resources Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions No Coordination No Coordination

Philosophy Philosophy Vision Vision Strategy Strategy Skills Skills Resources Resources Monitoring Monitoring Evaluation Evaluation Rewards & Sanctions Rewards & Sanctions Organization Organization Success!! Success!!

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Q and A

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Read the white paper:Keeping Students Competitive

Let’s Continue the Conversation

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Thank you for joining us today!

For more information about Dr. Rudy Crew:

http://www.gps.us.com/

Blackboard Connect helps districts create networks andfacilitates the sharing of information, critical to ensuringstudents develop 21st century skills.

Explore the vast array of school to home masscommunication options. Contact Blackboard Connect to learn more: www.blackboard.com/connect 800-213-7168