BlackBerry Z10 Marketing Campaign

Work-Life BalanceBlackBerry Z10 2013 Campaign

Team 3Marketa NovakovaJaqueline FrajmundPutri ArindaIris TsaiCharlotte Wang

CONTENT

BlackBerry Z10 Overview Competitive Analysis Consumer Analysis Strategies/Objectives Target Audience Big Idea Creative Budget Breakdown Media Plan Matrix to Success

BlackBerry Z10 Overview

Price: $199 with a 2-year plan

Place: All four major U.S. carriers (AT&T, Verizon, Sprint, T-Mobile) are expected to sell the phone; goes on sale in some other countries

Product: Z10- March 21st in the U.S.

Promotion: Advertising/PR/POS/Sales Representatives

Features: BB Hub, BB Balance, BB Video with Screen Share, Keyboard, Time-Shift Camera, BB Enterprise Service

MARKETING MIX

Competitive Analysis

COMPETITORS’ MEDIA AND CREATIVE OVERVIEW

SAMSUNG iPhone HTC

Budget 2012 $401M $333M $46M

Media Channel Used TV, print, billboards, Internet, social media, OOH, events

Creative The print ads were focused on:• Advanced

technology used• Attacking iPhone

For TV Samsung took a more humorous approach

Both print and & TV have same characteristics:• Simplicity• Focus on the

features/app

Focused is on how the quality of the camera & sound would benefit customers’ life

Consumer Analysis

Who are they?

Who are the consumers?

Key insights:

Younger users are more likely to own a smartphone

Smartphone users skew male- difference not significant

Total smartphone penetration in US= 53% (February 2013)

Smartphone users tend to come from above average income households

SMARTPHONE CONSUMER ANALYSIS

Source: Nielsen Mobile Consumer Report 2013 & A Portrait of Today’s Smartphone User by Online Publisher Association, August 2012

Strategies/Objectives

Show young professionals that they only need one phone to keep balance in their lives.

Show IT people that they can balance their company’s employees’ corporate and personal needs in one phone.

Convince current users to upgrade their phones.

STRATEGIES

For 50% of young professionals to be aware of the new BB Z10 and consider buying

For 60% of IT departments in medium/large companies to be aware of the new BB Z10 and consider buying

For 75% of actual BB users to be aware of the new Z10 and consider upgrading

OBJECTIVES

Target Audience

Young professionals

Companies(IT Teams)

Current BB users

TARGET AUDIENCE

Young Professionals

College Graduates

Live in urban areas

25-34 years old

Mid Income50K-75K

Passionate about work

Socially active after work

Active on social

networks

YOUNG PROFESSIONALS

Senior Business Analyst

32-YEAR-OLD PATRICK

Checks work e-mail on his phone when away from desk

Outdoor enthusiast

Busy social life

Heavy phone user

Likes to multitask

Prefers to pay bills online

Internet40%

TV35%

Radio15%

Print Media8%

Others2%

Proportion of media used per day

91% of the population are Internet users

86% of Internet users are social network users

84% of Internet users are online video viewers

62% of mobile phone users are mobile Internet users

YOUNG PROFESSIONALS- MEDIA HABITS

CompaniesHeavy communication through phones and

Internet

Work with people in other countries

Located in Metropolitan Areas

Security concern about corporate data

Employee number 500<

COMPANIES

BLUEBERRY INVESTMENT

Headquarter: NYCOffices: 10 different citiesEmployees: 1,000+Clients: global

Fast-paced

Need to connect with clients all the time

Concern about information security

Heavily rely on communication

Conference calls can happen anytime

Buy highly secure phone for employees

B2B MEDIA HABITS

Web searches play an important role in B2B purchasing

More than 40% of B2B purchasing is influenced by word-of-mouth

More than 51% of B2B purchasing is influenced by Industry Press (Print)

CurrentBlackBerry

Users

Comfortable with BlackBerry Platform

Brand LoyalTime to upgrade their phone

CURRENT BLACKBERRY USERS

40-YEAR-OLD TARIQ

Founder and CEO of Global Diversity Marketing

Lives in suburbs Has 2 kids Loves to travel Heavy phone user Very loyal BB user Huge BlackBerry fan Wants to know the latest information

of BlackBerry

The Big Idea

Work, Life and the Pursuit of Balance

BIG IDEA

Creative

BlackBerry Z103600 Campaign

TV• Alicia Keys• BB Guy• Product Placement

Print Ad• Magazine• Newspaper• IT Journal

OOH• Subway• Highway• Airport• Big Phone

Radio• Pandora Ads• Sponsor show

Digital• Movement website• Banner ads• Bloggers• SEO

Social Media• BB Balance

Challenge• Movement• Blogger

Events• Launch event • Work Life Balance events• Celebrity endorsements

POS• Poster outside store• POS Inside• Brochure

Direct Marketing• E-mail• Phone Bills

PR• Media Kit

BB Z10 LAUNCH PLAN

PRE-LAUNCH LAUNCH POST LAUNCH

Objective: • Generate buzz• Create awareness of

the new Z10• Stimulate positive press

reviews• Engage people to

interact with brand

Objective: • Generate buzz• Create awareness of

the new Z10• Stimulate positive press

reviews• Engage people to

interact with brand

Support: • TV• Print• PR• Direct Marketing• Social Media• Digital• Launch event

Support: • TV• Print • Radio• OOH• Movement• Event• PR

Objective: • Maintain Z10 presence

in the media• Engage people to

interact with brand

Support: • TV• Print • Radio • OOH• Social media• Digital• PR

Time Frame: January-March

Time Frame: March-May

Time Frame: June-October

BB Z10 FOCUS CITIES

New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Francisco, Seattle, Boston, & Washington D.C.

V

Launch EventInsights • BBZ10 needs publicity to generate

buzz about the product

Objectives • Introduce & increase awareness of BBZ10 to key people (media, bloggers,

corporate partners)

Where?• Lincoln Center, Manhattan, NY

How to measure? • # of viewers in YouTube

• PR value from media who attend the events

LAUNCH EVENTS

LAUNCH EVENT

Lincoln CenterJan.31st, 2013 7:00pm-8:30pm

1. The Release of Alicia Keys’ new song: “The Balance of Love”

LAUNCH EVENT HIGHLIGHTS

Broadcast online:

BlackBerry Official YouTube page

2. Hors d'oeuvre & desserts with BBZ10 theme

TV

V V

Alicia Keys (30 sec)

Insights

Objectives • Increase brand awareness• Show the features of Z10 – with

emphasis on balance• Introduce the concept of the Balance

Movement

• Build relationship with customer• Generate buzz in social media• Link BlackBerry with balance• Increase brand awareness

Where?

How to measure?

• GRPs, Reach, Share, • GRPs, Reach, Share

• Alicia Keys is a well-recognized celebrity and the BB brand ambassador

• Celebrities stand out from clutter, and ads are more likely to be noticed if they include celebrities

• The BB guy reflects how “people like you” can find their balance and be amazing at the same time

BB guy (30 Sec)

• Super Bowl (1 min)• National Broadcast• Cable• YouTube Channel/Social Media

• Social Media• Cable• National Broadcast

Action: Alicia Keys walks out of her hotel exit and onto the sidewalk with her assistant. She looks at him and starts talking to him.

Alicia: “Busy agenda today, Sheldon!”

Action: Sheldon makes a serious face and starts telling her what she has on her agenda, looking at his old phone and notebook.

Sheldon: “At 1pm you are meeting with press, at 2:30 you have a Skype interview with…”

1 2

Action: Shot of Alicia with her BB. But, before Sheldon can even finish his sentence, Alicia is already looking at photos on her BBZ10.

Sheldon: …“choose the dress for the press conference”….

Action: The camera stays on Alicia. In a wider shot we can see her magically changing into different dresses while she’s walking on the street depending on which one she is looking at on her phone. As she looks at different dresses, her outfit changes to those dresses, too. Alicia nods at a few as if she likes them.

3 4

Action: Sheldon composes himself and continues, as if nothing has happened….but Alicia is already talking with her child on her BB… and walking with her son on the sidewalk as if she is with him.

Alicia (on phone): “Hey baby, I love your new hat!”

Action: Shot of Sheldon with a surprised expression.

Action: Alicia changes back to walking in her regular clothes again. She looks at Sheldon, waiting to hear more about her schedule. As he’s talking about personal agenda, she looks down at her phone and sees that her child is calling her.

5 6 7

Action: Again, Sheldon can’t hide his amazement.

Action: Her son disappears again and everything is normal.

Action: Both of them, Alicia and Sheldon, enter Carnegie Hall together.

8 9 10

Action: Inside Carnegie Hall, Alicia takes a photo of the stage where she will be performing later that night.

Action: A close up shot of the BlackBerry Z10 shows her adding the photo to her Twitter account and sending it out to her fans. Tweet reads: Why choose one when you can have both? #worklifebalance

11

12

Action: She turns to him and extends a brand new BB with a red ribbon around it, giving him a kiss on the cheek.

Alicia: Thank you, Sheldon. I couldn’t have kept everything together without you!

Action: Alicia is inside the dressing-room with Sheldon, who looks a little sad with his notebook and old phone.

13 14

Action: Alicia comes on stage of her show and starts singing and fans are cheering. The music dims a little and a voice over of Alicia starts.

Alicia: With my BlackBerry Z10, I can have the best of my two worlds without loosing any balance.

15

Action: The shot turns to Sheldon, who is still in the dressing room and playing with his new phone. He is so excited. His outfit changes to a Star Trek outfit as he searches the show on his phone.


Action: Alicia’s voice is heard again as the new phone appears on the screen with the slogan as she reads it. Also, the locations of where the phone can be purchased and the URL will appear.

Alicia: BlackBerry Z10: Work, Life and the Pursuit of Balance

16 17

PRODUCT PLACEMENT

Insights

Objectives

Where?

How to measure?

V

• Show BB Z10 via a different media

• Generate buzz in media

• Emphasis on balance concept

• Brand health track

• Alicia’s new song ‘Balance of Love’, reminds people that BB Z10 is all about balance.

Product placement on Alicia Keys’ video

• Music Video• Social Media

• Alicia Keys’ new song: BALANCE OF LOVE• 3 minute video clip• 15x appearance of BB Z10

PRINT AD

V V

Magazines: Business (IT)

Insights

Objectives • Introduce the features of BBZ10

• Increase brand awareness

• Introduce the features of BlackBerry


Where? • Business magazines• Female Magazine (ex)

• Elle • Marie Claire

• Male Magazine (ex)• GQ • Sport Illustrated

How to measure?

• Brand health track • Brand health track

• 50% of IT department use industry print as a main channel in B2B purchase

Magazines:Young Professionals

• Wired• Information week• CSO• CRNtech

• 71% of young professionals read print magazines

• Introduce the features of BlackBerry



Newspapers

• Link BlackBerry with balance



• 50% of frequent business travelers read print newspapers more while traveling than at home

Newspaper Sleeves

• Business hotels:• Marriott• DoubleTree• Hyatt• Hilton• Sheraton

• USA Today• Wall Street Journal• WSJ Sunday• New York Times• Los Angeles Times • LA Times Sunday • Washington Post News

• 66% of young professionals read print newspapers

V

MAGAZINE AD - YOUNG PROFESSIONALS

MAGAZINE AD - IT

NEWSPAPER AD

NEWSPAPER SLEEVE - BUSINESS HOTELS

RADIO

V V

National Radio Sponsorship

Insights

Objectives • Let young professionals be aware of the launch of BlackBerry Z10 and associate the phone with balance between business and pleasure

Where & When?

• Sponsor national broadcast of news during morning and afternoon drive times on NPR

How to measure?

• Arbitron ratings

Pandora Banner Ad

• Young professionals are listening to the radio on their way to work during their long drives

• Young professionals are listening to Pandora on their commutes to work or while at work

• Let young professionals be aware of the launch of BlackBerry Z10 and associate the phone with balance between business and pleasure

• On Pandora during morning and afternoon commute hours and during work hours

• Impressions• Click through rate

• National radio sponsorship– Sponsor NPR News– Audience: Young professionals– Timing:

• Morning drive times (6-10a.m.)• Afternoon drive times (3-7p.m.)

RADIO MEDIA PLACEMENT

Z10 Now available

Find your balance in one phone.


• Pandora Ad– Targeting:

• Demographic• Music preference

– Desktop/mobile display

Announcer: This news segment was brought to you by BlackBerry Z10. Now available at all major phone retailers. Work, Life and the Pursuit of Balance.

OUT OF HOME

V V V

Airport Billboard Inside Subway Car Highway

Insights

• "Free Wi-Fi was one of the most common customer comments we received," says spokesperson for Boston's Logan Airport

Objectives

• Improve BB brand image & brand attitude

• Reminder of BlackBerry


• Improve brand image


Where?

• New York (La Guardia)

• Chicago• San Francisco• Dallas• Houston

• New York• Boston• Washington D.C.

How to measure?

• Brand health track• Number of visitors

to Welcome page

• Brand health track • Brand health track

• Capture the attention of millions of commuters each day repeatedly

• Capitalize on commuters’ long travel time

• High chance of people seeing ad repeatedly

• Customized placement

• 10 focus cities

V

Big Phone

• Encourage engagement between brand and customers

• Promote Movement

• 10 focus cities


• Unique OOH is more likely to create buzz

AIRPORT WI-FI

Free Wi-FiPowered by

Share your experience with #worklifebalance on Twitter and Facebook.


Z10

SUBWAY

Subway Handles

Now you won’t miss any appointments ever again.


SUBWAY (cont’d)

Posters inside subway cars

Z10

Now you can see your friends’ status update in one click.


Z10


SUBWAY (cont’d)

Now you don’t have to choose between work and life.

Join our efforts to make our lives more balanced.Visit bbworklifebalance.com for more info.


Z10

Posters inside subway cars

SUBWAY (cont’d)

Z10

UNBALANCED LIFE?

HIGHWAY BILLBOARD (cont’d)

Placement strategy:

CROOKED

CORRECT

Creative strategy:Crooked:

Correct:

FIND BALANCE IN YOUR LIFE.Work, Life and the Pursuit of Balance

1

2

Z10

BLACKBERRY PHONE DISPLAY

POS

V V V

Outside Inside Brochure

Insights • Colorful visuals, especially with celebrities, are more likely to attract attention and stand out

Objectives

• Increase awareness of BBZ10

• Have people go in the store to check out the phone

• Engage people with the brand

• Convince people that it’s a great phone with many benefits

• Introduce the new features of BlackBerry

• Provide more information to interested people

Where? • AT&T• Verizon• T-Mobile• Sprint

• AT&T• Verizon• T-Mobile• Sprint

How to measure?

• How many people walk by• How many people enter

store

• How many people interact with displays

• How many people take a brochure

• Colorful visuals, especially with celebrities, are more likely to attract attention and stand out

• Colorful handouts, especially with celebrities, are more likely to attract attention and stand out

• People want information to be able to share and study

• AT&T• Verizon• T-Mobile• Sprint

BackFront


Z10

Now available

OUTSIDE OF STORES


Z10

INSIDE

DIRECT MARKETING

V V

Phone Bill – Current Users

Insights

Objectives • Let current users to be aware of the launch of BlackBerry Z10 and encourage them to upgrade


Where? • AT&T• Verizon• T-Mobile• Sprint

How to measure?

• Upgrade Rate• Brand health track

Email - Current Users

• Current users consider upgrading their phones when their carrier contracts are ending

• Current users have high loyalty and want to know the latest information about BlackBerry

• Let current users to be aware of the launch of BlackBerry Z10 and encourage them to upgrade


• Via database of current users

• Click through rate• Number of upgrade• Brand health track

Experience the balance

you’ve never experienced.

Work, Life and the Pursuit of BalanceUpgrade your phone to Z10

PHONE BILL FOR CURRENT USERS

E-MAIL FOR CURRENT USERS

SOCIAL MEDIA

V

Facebook ContestBlackBerry Balance Challenge

Insights

Objectives • Promote the idea of Work, Life and Pursuit of Balance. Engage people and attract more fans to BB’s social media account

Where? • Facebook• Twitter (promotion)• Website (Promotion)

How to measure?

• Times BlackBerry Z10 is mentioned• Time BlackBerry Contest is

mentioned• Number of fans entering contest• Fans’ engagement

• People enjoy participating in contests with the hopes of being the next winner

• Contests draw many participants and engage users

V

Bloggers• Many people read blogs for reviews,

inspiration, insight and information

• Promote the BBZ10 via blogger channels to have a non-corporate voice talk about the BBZ10 phone and encourage people to learn more about it and buy it

• On important bloggers blogs

• Measure how many people share links to the particular BBZ10 posts

• Measure how many bloggers choose to blog about the phone

SOCIAL MEDIA

Contestants submit video talking about how they balance their lives

20 selected contestants’ profiles and videos will be uploaded on BlackBerry Event Facebook Page

Fans vote by ‘liking’ the video and the top 5 contestants win

Winner: TV commercial & Print Ad & Cash PrizeTop 2-Top 5: YouTube Commercial & Cash Prize

BLOGGER REACH

BlackBerry to send the BBZ10 kit to select bloggers

The select bloggers write about BBZ10 in their blogs

More awareness & credibility to BBZ10

Mechanism:

The Selected Bloggers

DIGITAL

V V

Movement Website

Insights

Objectives • Help Americans improve their lives so they can live balanced lives

• Increase positive brand awareness

Where? • Bbworklifebalance.com

How to measure?

• Website visits• Event participation• Online search • Brand health track

Website Banner

• America is an overstressed nation• Americans are struggling to balance

work and life and make time to engage in healthy behaviors

• Click through rate• Brand health track

• Young professionals are heavy Internet users and search for information online

• Show young professionals that there is a new BlackBerry phone and where they can buy it

• Display network – Google ad

MOVEMENT WEBSITE

MOVEMENT WEBSITE

Work Life Balance Tips Events Page

Share Your Story

Insights

Objectives • Increase brand awareness• Improve brand image• Spread awareness via word-of-mouth about work life

balance movement

Where? • Washington D.C.• Boston• Houston

How to measure?

• Brand health track• Klout score• # of people who attend

Work Life Balance Event

WORK LIFE BALANCE EVENTS

• NYC• San Francisco• Chicago

• Work Life Balance movement needs publicity to generate buzz and stretch it throughout the year

• People are overstressed and need outlets for de-stressing

WORK LIFE BALANCE EVENT

BBZ10 Rock Climbing Wall Mass yogaWall Street + ‘Yoga in The City’

NYSE, New York

Capitol Hill, Washington D.C.

Union Square, San Francisco

Galleria Financial Center, Houston

Post Office Square, Boston

311 South Wacker Park, Chicago

Where?

WORK LIFE BALANCE EVENT CONCEPT

Magic JohnsonBasketball Player1.4mio followers

89 kloutscore

Kathy IrelandModel, Entrepreneur

134k82 klout score

Bill Rancic Entrepreneur

415K followers82 klout score

Gabrielle UnionActress1.5m

85 klout score

Kyle RichardsTV Personality626k followers82 klout score

Rosario DawsonActress

400k followers85 klout score

Whitney PortTV personality, Designer


Rachael RayTV personality, Cook


Derek HoughDancer, Musician, Actor


Ken JeongComedian, Actor460k followers83 klout score

WORK LIFE BALANCE EVENT CONCEPT

Large Rectangle 336 x280

Wide Skyscraper 160 x 1600

DIGITAL BANNER ANNOUNCEMENT AD

BlackBerry Z10 Now available

Find your balance in one phone.


Z10 Now available

Wide Skyscraper 160 x 1600

Z10


BLACKBERRY BALANCE CHALLANGE BANNER AD

Join us in the BlackBerry Balance

Challenge

?

?

Win $50,000 and be in our next TV Commercial Z10

Large Rectangle 336 x280

Join us in the BlackBerry Balance

Challenge


?

Win $50,000 and be in our

next TV Commercial

PR KIT

V

PR Kit

Insights • BlackBerry has slightly fallen out of the public eye, but many people want to be informed about the brand and what the brand is doing

Objectives • Have media outlets write about BlackBerry to increase awareness of the new phone and the brand

Where? • Send to all media outlets

How to measure?

• How many media outlets write about BlackBerry

Budget Breakdown

CREATIVE BUDGETTotal budget $25,000,000

Event, 41%

TV, 12%

Radio, 0%

OOH, 7%

Digital, 1%

Social media, 1%

Print ad, 1%

POS, 35%

Direct marketing, 0% PR, 1% Testing, 0% Product Placement, 1%

EVENTLaunch Event 20%Yoga events (5 cities) 33%Wall Street 35%Yoga Mat 0%HUGE rock climbing wall 8%Celebrity Appearance Fees 4%

OOHAirport (5 billboards in each airport) 2%Highway (5cities/4 sets of billboard in each) 7%Subway (NY, Boston, D.C.) 6%Big Phone OOH 85%

POSPoster outside store 14%POS-inside 45%Brochure inside store 41%

TVTV Ad #1-Alicia 50%TV Ad #2-BB Guy 50%

MEDIA BUDGETTotal budget: $100,000,000

Event2%

TV72%

Radio2%

OOH3%

Digital14%

Social media0%

Print ad5%

POS1%

Direct marketing1%

Misc Items0%

TVTV Ad #1-Alicia 61%TV Ad #1 Alicia Superbowl 4%TV Ad #2-BB Guy 35%

OOHAirport 20%Highway 78%Subway 2%

DIGITALWebsite - Movement 0.0%SEO 0.3%Banner Ads 99.3%Bloggers 0.4%

PRINT ADPrint Ad #1-IT 8%Print Ad #2-Alicia 57%Print Ad #3-BB Guy 34%Newspaper sleeves 1%

RADIOPandora: Desktop and/or Mobile 98%Sponsor radio news 2%

Media Plan

TV MEDIA BUDGET DISTRIBUTION

Channel Time Target Audience Spot Average

Cost

National

ABC

Week Days Morning&

Prime Time

Business Professionals

30 second spot

$105,000

NBC $80,000

FOX $180,000

CBS $105,000

$34,000

Cable

CNN

Week Days Morning&

Prime TimeFOX News $12,000

MSNBC $11,200

ESPN Prime Time 25-34 Male $45,000

HBO Prime Time 25-34 Male and Female $20,000

PRINT MEDIA BUDGET DISTRIBUTIONMedia Daily/Weekly/Monthly Target audience Circulation Size Cost

USA Today Daily Business Professionals 1.8M

1/2 page

$259,000WSJ Daily Business Professionals 1.5M $183,630

WSJ Sunday Weekly Business Professionals 5.8M $94,680New York Times Daily Business Professionals 1M $71,520

Los Angeles Times Daily Business Professionals 0.6M $70,000LA Times Sunday Weekly Business Professionals 0.9M $48,274Washington Post Daily Business Professionals 0.6M $21,547

ELLE Monthly 24-35 Female 1.1M

DPS

$155,680Marie Claire Monthly 24-35 Female 0.9M $141,855

GQ Monthly 24-35 Male 0.9M $169,098Sports Illustrated Monthly 24-35 Male 3.1M $396,660

Business Week Weekly Business professionals 1M

DPS

$161,000Forbes Biweekly 900k $178,000

EconomistWeekly

Business professionals & policy makers

820k $120,000

Harvard Business ReviewMonthly

Business professionals & students

250k $44,000

Business WeekWeekly

Business professionals1M

DPS$161,000

WiredMonthly

Young tech-savvy male readers 837,966

Single Page

$125,327Information Week Monthly B2B 220,000 $58,,860

CSOMonthly

Corporate security executives 27,000 $13,525

CRNTech Monthly IT Community 100,000 $13,000

MEDIA CALENDAR-2013

MEDIA CALENDAR-Q1

MEDIA CALENDAR-Q2

MEDIA CALENDAR-Q3

MEDIA CALENDAR-Q4

MEDIA CALENDAR – MONTHLY GRPS

Frequency Reach GRP%TV

National Broadcast 60 75% 4500Cable 60 75% 4500

Radio Digital Radio 60 70% 4200

National Radio 60 70% 4200OOH

Highway 50 70% 3500Subway 120 70% 8400

Airport Billboard 60 70% 4200Big phone 120 70% 8400

Print Magazine - IT 60 90% 5400

Magazine - Consumer 60 80% 4800Newspaper 60 75% 4500

Metrics To Success

SUMMARY OF ROI MEASUREMENTMeasurement Tools:• Brand health track• Focus group discussions• Surveys/Interviews

Great sales performanceIncrease brand awareness (aided and unaided)

Increase brand image/perception

TV Print Ad Digital

• Tracking studies:• Awareness• Recall• Purchase

Intent

• Recall test• Recognition test

• Impressions• Click through rate• Purchases via ad

Event OOH POS

• Number of attendees

• Presence in media• Awareness of BB• Brand perception

• Impressions• Number of

people using Wi-Fi

• Impressions• Foot traffic

THANK YOU!

BlackBerry Z10 Marketing Campaign

Business

Transcript of BlackBerry Z10 Marketing Campaign