Photo: (c) Octavio Aburto

How will users find you?

http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpg

Blac!Berr" 10 #ises

@vhirsch

Casual Connect Europ$, Hamburg - 14 Feb 2012

http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg

30 Januar" 2013

http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg

http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg

It’% %*** hot !

http://www.wallchan.com/images/sandbox/64591-cogs.png

What’% in it?- C++, Webkit, Adobe Air, etc, etc

- BlackBerry Flow

- BlackBerry Balance

- BlackBerry Timeshift Camera

- Engines & tools galore

http://www.wallchan.com/images/sandbox/64591-cogs.png

Speaking of tools...

PRO

Commercial release: Spring 2013

http://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg

Developers’ nightmaresNo OS or Hardware PowerNo Ease (complicated dev)No Discovery No Retention No Money

✓✓

Interlud$...

http://admin.bhbl.neric.org/~mmosall/ushistory/topics/March%20on%20Washington%202.jpg

C#eat$ D#eams!

http://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg

C#eat$ excitement!“Unless you have a game that is inherently fun to play, you

won’t have a game that’s engaging and you won’t have these players playing for months & months & months. And

if you don’t have that, then it doesn’t really matter what the monetization per user is.”

Ilkk! Paananen, Supe" Cell

Social is interaction in contexthttp://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg

C#eat$ Cont$&!

http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg

One more Farmville invite...

I dare you! I double-dare you!

Not this!

http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg

Hit it out of th$ par!!!!

Photo: (c) Octavio Aburto

1. How will users find you?

Blac!Berr"World

Games AppScoreloop-powered- Peer-to-Peer Challenges

- Achievement System- Leader Boards- Save State, etc.

Anchored on Home Screen

Additional Discovery routes

http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg

2. How do you keep you' users?

BBM80m+ UsersAchieve up to 15x Uptake

In-game via API, supporting:- Gifting- Asynchronous multi-player- In-game chat- Increase visibility: status updates, etc.

ScoreloopMulti-platform SDK- BlackBerry 10, Android, iOS

- Achievement- Peer-to-peer challenges- Leader Boards- Save State, etc.

265m users and counting...

Remembe' ...

Create excitement!

http://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg

...No tool can make a rubbish game great!

http://www.flickr.com/photos/9731367@N02/6988272680/

3. Show m$...

http://lipstrips.files.wordpress.com/2012/11/manta.jpg

Ecosystem- Carrier billing on 85+ carriers

- PayPal & credit card- IAP, subscriptions- Marketing opportunities- 70,000 apps at launch 35% games

http://lipstrips.files.wordpress.com/2012/11/manta.jpg

Tim$ to join thos$ guys...

...And that's why birds do it, bees do it Even educated fleas do it Let's do it, ...

Cole Porter

@vhirsch

vhirsch@rim.com

+44 7795 970 191

Than! you!

http://developer.blackberry.com