C O M P A N Y P R O F I L E

EVENT MANAGEMENT MARKETING CULTURAL CONSULTANCY ARTISTE MANAGEMENT DANCE

MUSIC EDUCATIONAL OUTREACH COMMUNITY OUTREACH PROMOTION & PRODUCTION

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C O M P A N Y P R O F I L E

MAIN OFFICE: 7, Alhaji Bankole Crescent, By ABC Bus Stop, Off Adeniyi Jones, Ikeja, Lagos.

OFFICE:

E-MAIL:

WEBSITE:

TEL: FAX: MOBILE:

97, Ogudu Road, Ojota, Lagos - Nigeria.

blackroots1@yahoo.com, dmdfestival@yahoo.com

www.blackrootsng.com, www.dmd-festival.org.

+234-1- 7025805984 +234-1-2694181 +234-80231990477028127766,

C O N TA C T D E TA I L S :

DESCRIPTION

COMPANY NAME Blackroots International Limited

INCORPORATED 2007

STAFF COMPLEMENT 10 Percent38 Contract41 Temporary

BANKS Zenith Bank & Access Bank Plc

SCOPE OF OPERATION Pan Nigeria

CATEGORY

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C O N S U M E R - B R A N D I N S I G H T S

In constantly changing environments, the consumer

has become more dynamic hence...

...we must constantly remain relevant.

...we must speak their language.

...we must tap into their passion and be a part of their lives and

their interests.

...we must intercept them at a relevant place and relevant time.

For this association to be effective, approach

constantly ; method employed to

- creating the

with the

REACHING

marketing must

remain relevant must continue

bear local relevance desired emotional connection

consumers.

EVENT MANAGEMENT MARKETING CULTURAL CONSULTANCY ARTISTE MANAGEMENT DANCE

MUSIC EDUCATIONAL OUTREACH COMMUNITY OUTREACH PROMOTION & PRODUCTION

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T h e C o n n e c t i o n . . .

“Tell Me & I Forget; Show Me & I Might Remember; Involve Me Then I Understand”

- Confucius

Its about igniting their passion with the power of an innovative

‘engaging’ idea.

Uncovering that special spot/nerve, that triggers the desired

feeling/experience which can be connected/associated to your

brand. ...and at just the right point...; in just the right way...; at

exactly the right moment;

We pull the ‘trigger’ ...thereby living the desired ‘impression’,

which would spur within the consumer, the anticipated

behavioural change.

Blackroots International Limited:- We are experiential marketing and events agency,

passionate about creating brand experiences and events that deliver real results for

clients across B2C, B2B and B2E.

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V i s i o n & S t a t e m e n t s . . .M i s s i o n

We Love What We Do. We‘re Proud To Be 9ja.

We are an innovative and experiential marketing and Event Management

firm, born out of Nigeria, delivering services that bear local relevance

within our environment.

Become the market’s leading standard for effective & impactful

consumer-brand interaction-providing innovative results-oriented

customer satisfaction.

Repos i t ion brands aboard a wide range of

innovative/experiential platforms that guaranty and deliver fun &

satisfaction; thereby bridging the gap between brand awareness and

brand advocacy.

...To Deliver An Excellent Event Packaging That Blows Your Mind.

Vision:

Miss ion:

Awareness Consideration Preference One-to-one Engagement Conversion Retention Loyalty AdvocacyI I I I I I I

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T h e C o m p a n y

Structure Management

We Love What We Do. We’re Proud To Be 9ja.

Chief ExecutiveOfficer

Client Service

Admin & Finance

Operations

Creative & Strategy Data Base

Field Operations

Blackroots International Limited:- We are experiential marketing and events agency,

passionate about creating brand experiences and events that deliver real results for

clients across B2C, B2B and B2E.

Director

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T h e C o m p a n y

Services & Offerings

BRANDENGAGEMENT

(MOBILE &INERT)

EVENTS(PLANNING &

ORGANISATION)

CONSUMER/PRODUCTSURVEYS.

PRODUCTPROCUREMENT

&MERCHANDISING

BRANDVISIBILITY &

TRADEPENETRATION

ARTISTMANAGEMENT

CULTURALCONSULTING

DIRECTEXPERIENTIALENGAGEMENT

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T h e C o m p a n y

USP. (Strategy Cycle)

Immersion

Impact Inspiration

Ideation Imagination

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T h e C o m p a n y

DMD International Dance Festival, Total E&P Nig. Events, Sosaco Nig., Project Fame...

Some of these were co-ran by associates/affiliated

organisations including Alliance Francaise Nigeria,

Gothe Institute Nigeria & French Institute Nigeria.

Executed Projects

...case studies

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T h e C o m p a n y

Dignitaries and Organizers at the 2006 Opening Ceremony of DMD Festival Event

Joel Betrand - Director of French Cultural Centre Lags, Ambassador SegunOlusola, Former Minister of Education (Babs) and his Wife

Gabero Dance Company from Niger Rupublic

Rachael Ogle from Australia

Adedayo Liadi Of Ijodee Dance Company – Nigeria (Olorioko Yeni Kuti, Director of French Cultural Centre – Lagos,Hon. Comm. For Homes, Affair & Culture, Lagos State –Babatunde Balogun & other DMD Committee Members.

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SCENE AT 2007 DMD FESTIVAL

Director of Alliance Francaise Lagos – Philippe Lebreton, Festival Director – Adetona Gboyegaand other Members of DMD Committee at the Press Conference.

Lisanga Dance Company from Congo, Brazzaville.

African Kreative Dance Company from Lagos, Nigeria. Council General of German Embassy Nigeria and Director ofGoethe Institut Nigeria at the showcase.

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SCENE AT 2008 DMD FESTIVAL

Festival Director - Adetona Gboyega, Chairman Artist Committee Mosun Centre, Council GeneralGerman Embassy Nigeria (middle) and his Excellency, Mr. Jean - Michel Dumond - Ambassador

of France to Nigeria at the Opening Ceremony

Mr. Roderik Gross - Director of Goethe Institut Nigeria,Mr. Francois Brosard - Director of French Cultural Centre Abuja & Audience

Members of the Organising Committee Cultural Councillor of French Embassy Nigeria, Ambassador of France to Nigeriaand Director of Alliance Francaise Lagos.

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Total E&P End of Year Party - 2008

Project Objective:

To present the guest artiste of the day “9ice” and a

multicultural dance piece from Blackroots archives

Venue:

Lagoon Restaurant Lagos

Achievement:

A successful event.

The staff of Total E&P at the event

The performing artist, 9ice & BIL staff at the event.

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EKULO NIGERIA LTD. - (Tantra Exotic Drink)Brand:

Tantra Exotic Drink

Project Objective:

Market activation, volume drive/product launch.

Duration:

1 month

Logistics:

4 Rigs, 4 Buses, 40 brand ambassadors

Region:

Lagos/Ibadan

Achievement:

A successful product launch with massive turn out

Council General of German Embassy Nigeria and Director ofGoethe Institut Nigeria at the showcase.

Lisanga Dance Company from Congo, Brazzaville.

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Total E&P End of Year Party - 2009

Wande Cole of Moh-hit performing.

Eyo dance presentation to welcome the new Total E&P staff

Project Objective:

To present the guest artiste of the day

“Wande Cole of Mo-hit” and a drum

ensemble piece from Blackroots archives

Venue:

Eko Hotel Lagos

Achievement:

A successful event.

Eyo dance presentation to welcome the new Total E&P staff

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Total E&P Sainte Barbes & New Comers Party Port-harcourt - 2009

Dancers on parade

Toast from the new E&P Staffs

Project Objective:

To Organise a Multicutural performances with drum

ensemble piece from Blackroots archives

Venue:

Staff Club

Achievement:

A successful event

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Dance meet Danse Festival - 2009

Cocktail & Audience at the venue festival Director -Adetona Gboyega,Mr Marc Felony-Dir of cultural center Abuja and Mr Roderick Gross Director of Institut Nig

Diplomats and dignitaries at the festival One of the dance piece atthe festival.

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New Age Beverages Soy Good variant

Brand:

Soy Good Variant

Project Objective:

Market Activation, Volume Drive

Duration:

1 Month

Logistics:

1 Rigs, 20 Promoters

Region:

Lagos

Achievement:

2,700 Cases

Branding a winner Crowd at market activationTruly, a winner emerged

Product knowledge game

Students displaying their talents Education through drama

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Lunching of the New SPAR Park N Shop 2010

Former President Olusegun Obasanjo making an opening speech

African Kreative Dance Company from Lagos, Nigeria. One of the Children’s day event organized by BIL

Project Objective:

To Organise a Multicutural Dance performances

from Blackroots archives

Venue:

Lagos Epe Expressway Ajah

Achievement:

A successful performance

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Dance meet Danse Festival - 2010

organizers @ the Press conference

Workshop in Progress

Horacio Macuacua Company Mozambique Mr Marc Feloni-French Cultural Attache Nig, Mr Philip Lebreton- Dir Alliance Francaise Lagos, Prof Duro Oni- Dean Faculty of Art UNILAG

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Total E&P End of Year Party - 2010

2 Baba as he dey enter the place

2 Face Idibia with the MD Total E&P Nig Ltd. and DMD Total E&P Lagos, applauding his outstanding performance.

Project Objective:

To present the guest artiste of the day “2Face Idibia”

alongside the live band.

Venue:

Eko Hotel Lagos

Achievement:

A successful event.

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SOSACO NIGERIA LTD. - (Pomo Milk)

Jago Active Milk-good for the young and the old - Aba “I won exercise books!!!” - Onitsha

Product Display Stand - Aba Sampling of Pomo Milk - Onitsha

Objective:

Sampling, Market Activation,

Volume Drive

Logistics:

Rig, Compere, Merchandisers

Brand:

Jago Active Malt, Gino TP Sachet,

Pomo Milk

Achievement:

58,475 Cases

Region:

Eastern Nigeria

Duration:

8 Weeks

Comment:

Target exceeded

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Total E&P End of Year Party - 2011

Wande Cole & D’banj on stage

MD of Blackroots with the Mo-hit crew

Dr. Sid taking the staff of Total EPL over the moon D’banj & Ikechukwu doing their stuff

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SOME OF THE SEMINAR ORGANIZED BY BLACKROOTS

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PRINTS WE CAN DO...

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PRINTS WE CAN DO...

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PRINTS WE CAN DO...