Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

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Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015

Transcript of Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Page 1: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Black Market StudySports betting, poker & casino

Danish Online Gambling Association

11/5 2015

Page 2: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Purpose and method

● Purpose○ To estimate Danish volume and value share for betting operators

without a Danish license.

● Method○ The online interviews were conducted between 22/4 – 8/5 2015. 4131

interviews have been made among persons age 18-65 residing in Denmark (total population in this group is 3.5 M people). 1005 of the interviewed people played sports betting, poker or casino.

○ The survey was carried out by M3 Research’s panel. The panel consists of 88.280 members who are recruited via online and offline sources. M3 Research is a member of ESOMAR.

○ The results have been weighed against gender, age and location based on official statistical data from the national statistical agency Statistics Denmark.

Page 3: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Questionnaire - 1/2

D1) Are you…?

○ Man, Woman 

D2) What is your age?

D3) Which region of Denmark do you live in?

Q1) How often do you play for money online in connection…?

○ Sports betting, poker, casino

• Daily/almost daily, One or more times per week, 1-3 times per month, Less than once per month, Was previously betting but no any more, Has never placed

bets, Don’t know

Q2) Which of the following operators have you used for online sports betting within the last three months? <Q2-Q4: Plays online

sports betting>

○ Sports betting brand list (refer to classification of operators – sports betting) + Other (manually coded)

Q3) How much money do you typically spend per month on online sports betting?

○ 0-24 kr., 25-99 kr., 100-299 kr., 300- 499 kr., 500-999 kr., 1000-1999 kr., 2000-4999 kr., 5000-9.999 kr., 10.000 kr. or more (please

indicate amount) 

Q4) How would you typically divide the money you spend on online sports betting? Please list in percent

List of active betting operators (Q2) 

Q5) Which of the following operators have you used for online poker within the last three months? <Q5-Q7: Plays online poker>

○ Poker brand list (refer to classification of operators – poker) + Other (manually coded)

Page 4: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Questionnaire - 2/2

Q6) How much money do you typically spend per month on online poker?

○ 0-24 kr., 25-99 kr., 100-299 kr., 300- 499 kr., 500-999 kr., 1000-1999 kr., 2000-4999 kr., 5000-9.999 kr., 10.000 kr. or more (please

indicate amount) 

Q7) How would you typically divide the money you spend on online poker? Please list in percent

List of active poker operators (Q5) 

Q8) Which of the following operators have you used for online casino within the last three months? <Q8-Q10: Plays online casino>

○ Casino brand list (refer to classification of operators – casino) + Other (manually coded)

Q9) How much money do you typically spend per month on online casino?

○ 0-24 kr., 25-99 kr., 100-299 kr., 300- 499 kr., 500-999 kr., 1000-1999 kr., 2000-4999 kr., 5000-9.999 kr., 10.000 kr. or more (please

indicate amount) 

Q10) How would you typically divide the money you spend on online casino? Please list in percent

List of active casino operators (Q5) 

Page 5: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Sample

50% 50%

25%

19%

23%

33% 32%

14%

21%23%

10%

75%

25%

34%

23%26%

18%

32%

14%

21% 22%

11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Men Women 18-29 yrs. 30-39 yrs. 40-49 yrs. 50-65 yrs. CapitalRegion

Zealand SouthernDenmark

CentralDenmark

NorthDenmark

Gender Age Region

Sample composition

Total Plays online

Page 6: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

21% plays online sports betting, 8% poker and 8% casino

2% 1% 1%

5%2% 2%

6%

3% 2%

8%

2% 3%

10%

10% 9%

68%

82% 81%

1% 1% 1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Sports betting Poker Casino

How often do you play...? Base: All

Daily / almost daily One or more times a week 1-3 times per month Less often than once a month

Previously done, but not anymore Have never done it Don't know

Page 7: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

14% have placed bets/played poker or casino with online sports betting operators without Danish license

14%

6%

27%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Sports betting Poker Casino

Share that plays with online operators without Danish license Base: Plays online

Page 8: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Women, younger and people with a high monthly spend plays more frequently with operators without Danish license

14%12%

21%24%

15%

8%

2%

11%

16%

3% 4%

37%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Men Women 18-29 yrs. 30-39 yrs. 40-49 yrs. 50-65 yrs. East West 0-199 kr. 200-499 kr. 500 kr. ormore

Total Age Region Monthly sports betting/poker/casinoamount

Has played with a provider without Danish licenseBase: Plays online

Page 9: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

The average monthly spend among persons who bets with unlicensed operators is 5 times higher

900 967

697

1.285

1.015

654

380

927 878

2.863

584

-

500

1.000

1.500

2.000

2.500

3.000

3.500

Total Men Women 18-29 yrs. 30-39 yrs. 40-49 yrs. 50-65 yrs. East West Yes No

Total Gender Age Region Has played with a providerwithout Danish license

Average typical monthly online sports betting/poker/casino amountBase: Plays online

Page 10: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

13%

10%

19%17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total Sports betting Poker Casino

Share of monthly spend placed with betting operators without a Danish licenseBase: Plays online

13% of the total monthly spend is placed with operators without a Danish license

Page 11: Black Market Study Sports betting, poker & casino Danish Online Gambling Association 11/5 2015.

Summary of conclusions

● 14% have used unlicensed operators.● Women, younger and people with a high monthly spend

plays more frequently with operators without Danish license.

● The average monthly spend among persons who bets with unlicensed operators is 5 times higher.

● 13% of the total monthly spend is placed with betting operators without a Danish license.