Small But Mighty

SARATOGA SPRINGS –

This Saturday, November 30,

a new tradition continues as

Small Business Saturday will

be celebrated. Whether it’s as

simple as your favorite mom

and pop production or what

you consider to be the best

corner store in town do not

hesitate to step out and help

bring recognition to all the

local businesses that are the

engine of our economy.

Small businesses, which

are built on the foundation

of customer service, will

themselves receive special

recognition for all they do

to ensure that our neighbor-

hood retains a unique home-

town atmosphere. Originally

founded back in 2010 by

American Express, Small

Business Saturday has grown

tremendously since. It was

designed to develop a coun-

terpoint to both Black Friday

and cyber Monday, which are

traditional shopping days for

big box megastores and inter-

net sites, respectively. More

and more businesses con-

tinue to participate and most

have special deals in honor of

this day.

This year, Saratoga

Springs will be making Small

Business Saturday special

at the City Center with the

38th Annual Saratoga Craft

Marketplace (see story page

30). Attendance to the event

is heavily encouraged as

all profits will be donated

straight to the Saratoga

Center for the Family to put

an end to the cruelties of

child abuse and their other

valuable programs.

The artists and the work

that is on display exem-

plify perfectly what Small

Business Saturday is all about.

Individualism, craftsmanship

and creativity are the order of

the day.

-Andrea Barry

Headlineby ReporterSaratoga TODAY