1 T H E B O C A R AT O N O B S E RV E R

WONDER WOMEN

S P E C I A L A D V E RT I S I N G S E C T I O N

Being seriously strategic, I always look beyond the

obvious and mine for the gold –

a client’s distinguishing DNA

(Dynamic News Advantage).

Strategic Branding

Bonnie Kaye Always Delves Deeper To Deliver

Big Results

causes. It’s about starting a rela-

tionship, turning up the volume

on conversations.”

And Kaye thrives on relation-

ships, starting with her own with

her husband of 30 years, Jon, who

has been her business partner

for 20 of them. In telling brand

stories and building relationships,

Kaye has earned an impressive

reputation and a slew of awards

from peers within the marketing

industry, including several coveted

Bernays Awards and a PR STAR

Award.

Her client track record reads

like a who’s who of not just local

brands – the City of Boca Raton,

Downtown Boca CRA, Boca Ra-

ton Resort & Club, Marmot Boca

Raton Bowl, Broken Sound Club,

Waterstone Resort & Marina

and Promise Healthcare – but

also global stars – California Pizza

Kitchen, Boston Market and

Radisson Aruba Resort.

Launching, revitalizing and

championing such brands have

been her pride and joy and

bread and butter, but Kaye’s

biggest personal achievement

has come from the nonprofit

leadership positions she had

held and volunteer work she

has done with Jon that has brand-

ed the couple as Community

Connecteurs™.

“That’s what it’s really all about:

telling the stories that not only get

our clients great clients but build-

ing the kind of relationships that

can bring people together to do

something wonderful for commu-

nity – that, in itself, is a great story.”

While marketing and public relations

firms are all about getting the word

out, Bonnie Kaye, president of

Kaye Communications, has always

delved deeper to deliver big results.

As a master brand storyteller,

she uses her innate talent to propel

clients into the media and mar-

ketplace spotlights with audience-

engaging topics, news and images

that stand out in a sea of shouting

banner ads.

“Being seriously strategic, I

always look beyond the obvious

and mine for the gold – a client’s

distinguishing DNA (Dynamic

News Advantage),” Kaye says.

“It’s compelling stories that people

want to know; it’s what will reso-

nate with them and why they will

trust, engage and buy a client’s

products and services and support

Kaye Communications PR & Marketing is located at The Avalon, 2201 N.W. Corporate Blvd., Suite 211, Boca Raton. For more information, call 561-392-5166 or visit kcompr.com.

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BONNIEKAYE

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