(Bj lee)user centered public transit information services

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Backjin LEE

Korea Research Institute for Human Settlements (KRIHS)

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Background & Purpose

Development of User-centered PTI service

Conclusions

Outline of user-centered PTI service

User-centered PTI services

Current status of PTI services in Korea

Necessity of user-centered PTI service

Purpose of the project

Background & PurposeBackground & Purpose

Current Status of Public Transit Information(PTI) Services

Rapid spread of BIS & BMS

Ø BIS was first introduced to three ITS

model cities of South Korea in 2000

(Daejeon, Jeju, Jeonju)

Ø 52 cities are toady operating BIS

(Seoul, Busan, Daugu, Incheon, etc.)

Ø 61 cities are today providing bus

information through message board,

internet, ARS, Mobile, etc.

* ITS Plan 2020: Automobile and Road Transportation (Draft), KOTI(2011)

< Cities operating BIS* >

Current Status of PTI services

Integrated Transfer Information System

of Bus, Subway, Railway & Flight

To revitalize the use of multiple-modes

of public transportation

Ø Establish integrated transfer service systems

in accordance with connection & inter-

connection between service of railway, flight

and express bus and regional bus/subway

SeoulSeoul

DaeguDaegu

PusanPusanGwangjuGwangju

DaejeonDaejeon

Providetransfer

information

Urban bus

Subway

regional transportation

Flight

Express bus

KTX/railway

Inter-regional transportation

Current Status of PTI services

Rapid growth of Smartphone users

Ø The number of Smartphone users

reached to 25 millions by Feb. 2012

TAGOTAGO Seoul BusSeoul Bus KTXKTX

NaverNaver DaumDaum Bus AlarmBus Alarm

Various Smartphone apps for PTI service

Ø Public sector: TAGO, KTX, etc.

Private sector: Seoul Bus, Naver, etc.

Ø Most Smartphone apps are

- Real-time PTI

- Location based PTI platform

- Free of charge

- Web based apps

Ø Several Smartphone apps are

- Providing POI information

• Still provides only one-way information which generates from the information provider (not interactive)

• Still not enough for responding various user’s needs

• Still not cover all trips by transit users (seamless information)

■ However, existing PTI service ….

• IT development (e.g., Higher speed and reliability of telecommunication)

• Intensive investment of public & private sector

■ In Korea, PTI service is now very popular, thanks to

■ In addition, PTI service ….

Analogue

Travel

Information

Digital

Travel

Information

Value

added

Information

Individualized

Travel

Information

Personal

Scheduler

• Provide value added information

• Provide individualized information

• Support user’s daily activities (Personal Scheduler)

Level of IT development(Time)

Level o

f P

TI serv

ice

s■ Upcoming Ubiquitous society

To develop User-Centered PTI service,

Providing public transit information in corresponding with different needs of individuals

Providing value added information

Providing seamless information

Supporting user’s daily activities

Simple, Instinctive and Easy-learning Systems

BIS

At bus stop In vehicle DestinationIn buildingHome/office

BIS

R&D Research

Total amount: 11,600 million (won)

Research Period: 4 years (December, 2007– September,2011)

Supported from Transport system innovation program by Ministry of Land, Transport and maritime Affairs

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1. Outline of user-centered PTI service

2. User-centered PTI services

- Mobile App.

- Smart BIT- Smart On-board Multimedia Display- Smart Remote Controller

Development of UserDevelopment of User--Centered PTI serviceCentered PTI service

Action Plan

Car-crash!

02

one-way & two-way

One-way

02

Two-way Placed adopted

02

02


User-oriented public transit info. + additional info.

One touch information search(both transit & additional info.)

My menu(using user’s own favorite menu)

04

Providing arrival time & transfer route to the destination (maximum 3 person)

해운대역

04

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ConclusionsConclusions

• to better understand user’s needs on PTI

• to develop an learning algorithm of user’s needs

• to evaluate the impact of user-centered PTI services to individual’s activities

■ Future researches

• improve the conveniences of public transit and encourage to use more public transportation

• improve Quality of Life (QoL)

- effective use of time- enjoy modern life

■ User-centered PTI services contribute to

(Bj lee)user centered public transit information services

Documents

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