Bizzmaxx - Company Profile 2013 Summary
Transcript of Bizzmaxx - Company Profile 2013 Summary
Company Profile – Summary
Challenges in Sales & Marketing
Traditional Sales & Marketing
Common workflow in Marketing and Sales: Marketing moves Leads
to Sales without qualification
80% of Sales Calls show that Leads are not sales ready
As a consequence collaboration between Marketing and Sales fails
This situation applies to 80-90% of B2B companies
Modern Sales & Marketing
Common workflow in Marketing and Sales: Leads are in control of
what information they receive and how
Leads have more access to information through Internet
Leads need to be nurtured
Use Online Marketing methods: SEO, Pay per click, Blogging, Buzz Marketing and Analytics
About Bizzmaxx
Bizzmaxx
Bizzmaxx
Marketing Service Provider located in Rotterdam, NL and specialized in Digital Marketing, Real-time Marketing and Business Analytics
History: Started late 2011 in generic BI staffing – business model not rewarding – changed to current model 2012 Q3
Expertise: Database Marketers and Business Analysts. Associates are freelance certified professionals for consulting, implementation and execution
Services: Digital Marketing, Generating New Business and Marketing & Sales Alignment
Delivery model both in the Cloud and On-Premise
Business Partner IBM: Marketing Center and SPSS
Core Activities
Target Audience
Strategic Positioning
Unique Value Proposition
How Can Bizzmaxx Help You?
Digital Marketing Plan
Generating New Business
Solution For Generating New Business
Solution For Generating New Business
Marketing Automation and Business Analytics IBM Marketing Center - Cloud-based, all-in-
one solution combining customer analytics with real-time marketing
Customer Analytics & Real-time Marketing – Combines web/digital/mobile analytics with real-time marketing execution
Data Tracking For Visitors - Draws on all the digital analytics data that visitors provide
Personalized Marketing - Incorporates analytical insight directly into easy-to-use targeting features
Marketing & Analytics - Can provide excellent marketing and analytics capabilities now and in the future
IBM Marketing Center – Who does what?
Marketing & Sales Alignment
Mobile Surveys
Where Can You Reach Bizzmaxx?
[email protected] bizzmaxx.com linked.com/company/bizzmaxx twitter.com/bizzmaxx_eu youtube.com/user/BizzmaxxTV?feature=mhee +31 10 413 44 34 +31 6 15 890 800