Bizsphere Corporate Profile 2012

33
A passionate Integrated Brand Management Group

Transcript of Bizsphere Corporate Profile 2012

A passionate

Integrated Brand

Management Group

OUR PHILOSOPHY

Help our clients maximize their brand potential and

ultimately their business potential with practical

solutions.

WHAT CAN WE

DO FOR YOU

Brand Analysis/

Check

Brand Strategy

Development

Enhancing

Brand

Capabilities

Communications

How can We Help?

Internal Brand

Audit

Competitors

Analysis

Brand Research

Facilitation

Brand Growth

Strategy

Marketing

Strategy

Communication

Strategy

Media Strategy

Brand Training

(Internal/ B2C/

B2B)

Outsourced

Marketing

Marketing Funds

& Assistance

Programs

Brand Campaign Ideation Campaign Planning & Management

Advertising Media Buy Creative Design Media & Public Relations

Event Management Digital Marketing

Latest Service

ONLY for

SMEs

Trade Affiliation

- Columnist for TRADEMART

- Brand Expert for BEA 2011

- Brand Training Facilitator

- Member

- Brand workshop facilitator

for National Mark Recipients

- Approved Training Provider

Certified Trainer

- Ex- EXCO Member

- Consultant Member

- Main Sponsor for BEC 2010

- Registered Contractor &

Consultant

- Columnist for LIBRA

Magazine

Brands we have

worked with

Brand Promotion Grant from MATRADE

•7 brands ; RM 14 mil

•JOVEN ; In-Comix ; MBL ; INSPIDEA ; KIAN Contract ; Mayflower ; SKALI

Brand Excellence Award by MITI

•JOVEN

• INSPIDEA

•MBL (certificate of excellence)

National Mark of Malaysian Brands

•SAFARI

•REKA

No. 1

• No. 1 Laminate Flooring in Japan – Inovar

•No.1 Most recommended Laminate Flooring by Professionals in Malaysia – Inovar

•Best Tour Operator 2006 - Mayflower

Others

• Innocert 2 star - SAFARI

BRAND PERFORMANCE

Project

Portfolios

- Development of New Brand

Integrated Launch Campaign

Plan

- Launch Campaign Activation

• Advertising Concept

Development and

Production

• TVC Production

• Creative Design

• PR Campaign

• Social Media Campaign

• Blogger Engagement

• On-ground Roadshows

MyChef Simply Delicious

- Development of Brand Equity

Campaign Strategy and

Activation Plan

- Campaign Execution :

• Key Visual Development

• Social Media Campaign

• Concourse Event

Management

• Nationwide on-ground

Roadshow

Oral B- Smile More Malaysia

JOVEN MALAYSIA

Branding Projects with Joven

Malaysia

Development of campaign plan

- Launch Campaign Activation

• Advertising concept

development and

production

• TVC Production

• Creative design

• PR campaign

JOVEN THAILAND

- Brand & Market Research

- Brand campaign development

- Launch Campaign Activation

• Advertising concept

development and production

• Creative design

• TVC Production

• Lucky Draw

JOVEN – Caught attention at

Dhoby Ghaut MRT, SINGAPORE

- Brand campaign development

- Launch Campaign Activation

• Advertising concept

development and production

• Creative design

Mayflower –

Total Travel Service Specialist

- RM 2 mil Brand & Marketing Funds (BPG)

- Brand Analysis through interviews and

research

- Brand Strategy & Identity Development:

• Brand Strategies

• New Tagline

• Global Sponsorship Branding Effort

- Best Tour Operator Award Submission

“Makes me laugh,

cry or scream,

lighten up my day,

having a good time

with friends or

family”

Functional

“the ‘unburdened’

mind gives me

unadulterated

ideas, creativity

and inspiration”

Rational

“sometimes, I can

put aside

everything and just

be a kid again”

Emotional

Brand & Marketing Funds Assistance - Brand Strategy & Identity Development

- Internal Brand Training

- PR Initiatives

INSPIDEA-

Let The Kid Out

TV Commercial

Program Sponsorship

In-Store Display

Roadshow & Mini Concert

Brand Growth Strategy

In-Comix –

Storming Southern Thailand

Brand Research

- Media Planning, Creative Conceptualization

- Website & e-commerce review,

- Internal Brand Training

- Brand Strategies for export markets

SAFARI –

Branding from inside out

“One Passion

Endless Possibilities”

- Global Brand & Marketing Strategies

- Brand Research

- Internal Brand Training

- PR and Media strategies

INOVAR –

Pioneering laminated flooring regionally

• Brand Strategy Development

• Brand idea of “Completes Our Lives”

• Enhanced Brand identity

• Corporate Video conceptualisation

• Internal Brand Training

• Sales & Marketing Proposal

• PR & Media for REKA ZONE Launch

REKA Re-defining Playground Business

SPRITZER BRAND RESEARCH

Focus Group Discussion

Vertilite Setting a Strong Marketing Foundation

• Outsourced Marketing Services

• Brand & Marketing Strategy

Development

• Creative Development

• Sales Support

Front &

Back

Accelerating Brand Adoption In

Malaysia

Accelerating

Brand Adoption In

Malaysia

ARTICLES & INTERVIEWS

ARTICLES & INTERVIEWS

BRANDING SEMINARS &

WORKSHOPS

SUPPORTING NATIONAL & SMEs

BRAND EVENTS (Brand Entrepreneur Conference 2010, Kuala Lumpur)

SUPPORTING NATIONAL & SMEs

BRAND EVENTS (SME Brand Chat, Intrade 2010, Kuala Lumpur)

BIZSPHERE Sdn Bhd

No. 41-3, 3rd Floor, Block C2, Jalan PJU 1/39, Dataran Prima, 47301, Petaling Jaya, Selangor, Malaysia

Tel : +603 7887 1006 Fax: +603 7804 3770

Email : [email protected] Website : www.bizsphere.com.my

Telling you what to do with your

brand is only half of the story. Assisting

you in doing it the right way is what we take pride in.

Thank you