Bizsphere Corporate Profile 2012
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Transcript of Bizsphere Corporate Profile 2012
OUR PHILOSOPHY
Help our clients maximize their brand potential and
ultimately their business potential with practical
solutions.
Brand Analysis/
Check
Brand Strategy
Development
Enhancing
Brand
Capabilities
Communications
How can We Help?
Internal Brand
Audit
Competitors
Analysis
Brand Research
Facilitation
Brand Growth
Strategy
Marketing
Strategy
Communication
Strategy
Media Strategy
Brand Training
(Internal/ B2C/
B2B)
Outsourced
Marketing
Marketing Funds
& Assistance
Programs
Brand Campaign Ideation Campaign Planning & Management
Advertising Media Buy Creative Design Media & Public Relations
Event Management Digital Marketing
Trade Affiliation
- Columnist for TRADEMART
- Brand Expert for BEA 2011
- Brand Training Facilitator
- Member
- Brand workshop facilitator
for National Mark Recipients
- Approved Training Provider
Certified Trainer
- Ex- EXCO Member
- Consultant Member
- Main Sponsor for BEC 2010
- Registered Contractor &
Consultant
- Columnist for LIBRA
Magazine
Brand Promotion Grant from MATRADE
•7 brands ; RM 14 mil
•JOVEN ; In-Comix ; MBL ; INSPIDEA ; KIAN Contract ; Mayflower ; SKALI
Brand Excellence Award by MITI
•JOVEN
• INSPIDEA
•MBL (certificate of excellence)
National Mark of Malaysian Brands
•SAFARI
•REKA
No. 1
• No. 1 Laminate Flooring in Japan – Inovar
•No.1 Most recommended Laminate Flooring by Professionals in Malaysia – Inovar
•Best Tour Operator 2006 - Mayflower
Others
• Innocert 2 star - SAFARI
BRAND PERFORMANCE
- Development of New Brand
Integrated Launch Campaign
Plan
- Launch Campaign Activation
• Advertising Concept
Development and
Production
• TVC Production
• Creative Design
• PR Campaign
• Social Media Campaign
• Blogger Engagement
• On-ground Roadshows
MyChef Simply Delicious
- Development of Brand Equity
Campaign Strategy and
Activation Plan
- Campaign Execution :
• Key Visual Development
• Social Media Campaign
• Concourse Event
Management
• Nationwide on-ground
Roadshow
Oral B- Smile More Malaysia
Newspaper
• The Star, Sin Chew, Harian Metro,
Daily Express, Kwong Wah, Oriental
Daily
Radio
• MyFM, MixFM and Sinar
In-store materials
• Leaflets, wobbler and bunting
IN-HOME OUT-OF-HOME IN-STORE
TVC
• TV3, NTV and Astro
Magazine
• Anjung Seri, Creative Home,
Feminine and Home Concept
PR Launch event
Rapid KL
Archidex 2010
Press release
JOVEN –
Silent Pump with inverter
JOVEN MALAYSIA
Branding Projects with Joven
Malaysia
Development of campaign plan
- Launch Campaign Activation
• Advertising concept
development and
production
• TVC Production
• Creative design
• PR campaign
JOVEN THAILAND
- Brand & Market Research
- Brand campaign development
- Launch Campaign Activation
• Advertising concept
development and production
• Creative design
• TVC Production
• Lucky Draw
JOVEN – Caught attention at
Dhoby Ghaut MRT, SINGAPORE
- Brand campaign development
- Launch Campaign Activation
• Advertising concept
development and production
• Creative design
Mayflower –
Total Travel Service Specialist
- RM 2 mil Brand & Marketing Funds (BPG)
- Brand Analysis through interviews and
research
- Brand Strategy & Identity Development:
• Brand Strategies
• New Tagline
• Global Sponsorship Branding Effort
- Best Tour Operator Award Submission
“Makes me laugh,
cry or scream,
lighten up my day,
having a good time
with friends or
family”
Functional
“the ‘unburdened’
mind gives me
unadulterated
ideas, creativity
and inspiration”
Rational
“sometimes, I can
put aside
everything and just
be a kid again”
Emotional
Brand & Marketing Funds Assistance - Brand Strategy & Identity Development
- Internal Brand Training
- PR Initiatives
INSPIDEA-
Let The Kid Out
TV Commercial
Program Sponsorship
In-Store Display
Roadshow & Mini Concert
Brand Growth Strategy
In-Comix –
Storming Southern Thailand
Brand Research
- Media Planning, Creative Conceptualization
- Website & e-commerce review,
- Internal Brand Training
- Brand Strategies for export markets
SAFARI –
Branding from inside out
“One Passion
Endless Possibilities”
- Global Brand & Marketing Strategies
- Brand Research
- Internal Brand Training
- PR and Media strategies
INOVAR –
Pioneering laminated flooring regionally
• Brand Strategy Development
• Brand idea of “Completes Our Lives”
• Enhanced Brand identity
• Corporate Video conceptualisation
• Internal Brand Training
• Sales & Marketing Proposal
• PR & Media for REKA ZONE Launch
REKA Re-defining Playground Business
Spritzer +fibre
Vertilite Setting a Strong Marketing Foundation
• Outsourced Marketing Services
• Brand & Marketing Strategy
Development
• Creative Development
• Sales Support
Front &
Back
Branding is for all
ARTICLES & INTERVIEWS
BIZSPHERE Sdn Bhd
No. 41-3, 3rd Floor, Block C2, Jalan PJU 1/39, Dataran Prima, 47301, Petaling Jaya, Selangor, Malaysia
Tel : +603 7887 1006 Fax: +603 7804 3770
Email : [email protected] Website : www.bizsphere.com.my
Telling you what to do with your
brand is only half of the story. Assisting
you in doing it the right way is what we take pride in.
Thank you