BizNOW Magazine -July 2011

July 201 1 | BizNOWmagazine.com | 1

Vol. 1 Issue 5 • July 201 1

T h e P r e m i e r B u s i n e s s M a g a z i n e f o r t h e S i o u x E m p i r e

Daring Marketing SEO, YouTube and QR Codes aDVentUrOUS? Try the BEST BEERS of Sioux Falls

DANGEROUS BIZDangerOUS JOBS: Meet 5 Risk Takers of the Sioux Empire

i n s p i r i n g t h e c r e a t i v e s p i r i t i n e v e r y b u s i n e s s l e a d e rNOW

2 | BizNOWmagazine.com | July 201 1

Have you thought about surgical weight loss, but you’re not sure where to start? Join us for a FREE seminar hosted by the Avera Bariatric Institute. An expert panel will be on hand to help you learn if surgical weight loss is right for you! Discuss the different weight loss procedure options, learn about insurance coverage, hear success stories and ask weight loss surgery experts your questions.

SURGICAL WEIGHT LOSS SEMINAR

www.AveraMcKennan.org

FREE Surgical Weight Loss SeminarThursday, July 7 • Registration at 6:30 p.m., Event at 7 p.m.Avera McKennan Auditorium, 810 East 23rd Street

Register online at www.AveraMcKennan.org or call 1 (877) AT-AVERA (1-877-282-8372).

David A. Strand, MD, FACSSurgical Institute of South Dakota

Bradley C. Thaemert, MD, FACSSurgical Institute of South Dakota

Darcie Schmidt, RNAvera Bariatric Institute


cont

ents

8

12

in every issue

july2011

Inside Biz.......................................4

Biz Spotlight..........................12

Smart Biz.......................................8

Biz Profile.................................14

Style NOW...................28-30

YOUR Biz.................................32

Biz Bookshelf....................33

What's NOW....................34

notes from the publishers

insight, inspiration, innovation from local leaders

people on the fast track

get connected

ask the experts

what's on the bookshelf

fashion that gets you noticed

calendar of upcoming events

Daring Marketing: Youtube, SeO and Qr CODeSThe 3 fabulous strategies that can put your business far ahead of the competition. Be sure to scan the special BizNOW QR coupon on page 8 – it will SAVE YOU MONEY!

14

24

Spotlight: Fire Captain Mike Clauson: running in When Others run Out He’s cut people out of vehicles, given CPR, and rushed into burning buildings. “Every day we go to work and know it could be our last,” he says…

Beer – the new wine? Did you know beer has gone “uptown?” Get adventurous with your taste in beer this summer by checking out some of the sophisticated new microbrews coming into the Sioux Empire. The Biz Beer Buzz tells all, including a REVIEW of local brews. Plus, How to do a Beer-Tasting!

PrOFileS:

Helicopter Pilot Bruce knudtsonMaking Time Stand Still race-car Driver Debby lundThe “Need for Speed”!

Police Officer tarah WaltonPledge to Protect

Crane Operator nate HoltropTaking His Career to New Heights


PublisherBizNOW Magazine, LLC.

Sales and MarketingSteffanie Liston-Holtrop

[email protected]

editorCharlotte Hofer605-275-3610

[email protected]

Design Director/CreativeAlly Vogel

Vogel Design Shop, Inc.605-759-5615

[email protected]

Creative Coordinator/ Fashion editor

Taryn [email protected]

account executiveJill Van Zee

[email protected]

Kevin Talley712-449-5985

[email protected]

Kelli Johnson605-366-9357

[email protected]

Contributing PhotographerStudio Blu

Social Media ContributorsCorey Gross

Andrea Johnson

DistributionJeff DeZeeuw

internKilee Kading

Reproduction or use of the contents of this magazine is prohibited.

BizNOW Magazine is published 12 times a year by BizNOW Magazine,

LLC and strives to publish only accurate information, however

BizNOW Magazine, LLC cannot be held responsible for consequences resulting from errors or omissions. All material in this magazine is the

property of BizNOW Magazine, LLC and cannot be reproduced without

permission of the publisher. Send magazine feedback and

advertising and sales inquiries to [email protected]

©2011 BizNOW Magazine, LLCAll Rights Reserved.

NOW

@BizNowMagazine Follow us for news that affects the Sioux Empire business community

BIZ AdVISORY BOARd

inside BIZ

are you a leader who dares to think differently in business? If so, you're going to love our July issue… Dangerous Biz. Inside, you’ll find profiles on Sioux Empire professionals who are pushing the limits – on the job, and in their thinking!

The fire captain who races to save lives every day, the police officer who specializes in hostage negotiation; plus interviews with a helicopter pilot, crane operator, and race car driver – let their stories inspire you. Dare to try new strategies with your Marketing – find out how QR Codes can help your business and win you customers! And be sure to scan the special BiznOW Qr coupon on page 8 to SaVe MOneY!

Did you know that beer is the new “elegant” beverage? Dare to get adventurous with your beer this summer by checking out some of the delicious new microbrews in the Sioux Empire. The Biz Beer Buzz tells all, including how to do a Beer-Tasting!

This issue is all about encouraging the risk-taker within YOU. Because that’s what Biz is all about… inspiring you to become everything you can be. So if you’ve been playing it safe, be bold, get creative, take a risk and do one thing – just one thing- different today. Who knows? it could transform your life! the sky’s the limit. Biz is behind you all the way!

Char Hofer Steff Liston-HoltropAssociate Publisher/Editor Associate Publisher/Sales & [email protected] [email protected]

Are You a Risk Taker?

Char

Steff


Fire up your results. Your goal along with our years of experience and knowledge will make your marketing and advertising more eff ective. Want to talk to more people more often and more eff ectively? Blue Fire Design Group will show you how.

605.274.1654bluefiredesigngroup.com

ADVERTISINGMARKETINGWEB DESIGNBRANDINGPRINT

Call 605-951-4332

LAWN MOWER TUNE UP SPECIAL

Includes blade sharpening, 30 point check, oil change and filter

$59 INCLUDES

ALL MOWERS

Convenient pick up and delivery(only $10)

Offer expires August 31, 2011

MOBILE SMALL ENGINE REPAIR

THE

Don't waste "mower" money


Confused about which health insurance benefits

are best for your employees?

www.AveraHealthPlans.com

We offer group health insurance benefits for small and large employers. Once quoted, you will receive an innovative sales tool which lets you choose the right co-pays, deductibles and benefits for your business and employees.

Health Insurance Made Easy

FLEX

deductiblesco-pay

out-of-pocket

dependentsEAP

maximums

Let Avera Health Plans Help You.

Look no further.

Missing sounds or words can put you in a dangerous situation.

What if you’re missing more than you know? Hearing loss is typically gradual,

occurring slowly over time.

With over 40 years of combined experience, we offer excellent service, expert advice, and exceptional value.

Call Todayfor a FREE hearing

screening!

(605) 610-3469301 W. 14th St., Sioux Falls, SD

www.stanfordhearingaids.com

Stephanie Wubben, AuD, CCC-A

Ann Gordon, HIS

Kris Klingenberg, NBC-HIS

Assisting with Buying or Selling

a Business, Business

Valuations,Franchises,

Financing, and Exit Planning.

Rey Gonzales

Murphy Business & Financial Corporation

Business Broker/Valuation Expert605.275.6464 office605.929.3760 [email protected]/siouxfalls


Biz Contributors

BizWritersAngie Bakke, MBA, is theDirector of Communicationsand Marketing at the SouthDakota Association ofHealthcare Organizations.Angie has 19-years in healthcare marketing experience,working in a marketing/

business development capacity for hospitals, skillednursing facilities and an ambulance company. Asurprising fact, until you hear her voice, she also hasover 25-years in broadcasting as a radio and television personality. She is an adjunct faculty member at two institutions of higher learning in South Dakota. She and her new husband Todd Bakke live in Sioux Falls with their three children.

Ashley White is fairly new to the world of business. A recent graduate of Augustana College in Sioux Falls, she currently works as a writer and editor for the PACER Center, a nonprofit organization based in Minneapolis. She has also

written for the West Central Tribune in Willmar, MN. Most of the time, Ashley can be found with a pen in one hand and a cup of coffee in the other.

Andrea Johnson works for SD Achieve. She has a degree from the University of South Dakota and enjoys all things communications. Public relations, marketing, journalism – she thrives on it all, and writing for BizNOW allows her to put it all together! In her spare time she consults in marketing, and is currently

developing a customer relations strategy for her family's business, ProClean Mobile Truck Wash. Andrea loves hanging with her Yorkie, Sampson, and her close friends and family more than anything.

Kristina L. Johnson is an Augustana College student who loves coffee, traveling and reading a good book. Kristina keeps busy on Viking Days- the Homecoming planning committee on campus as well as volunteering with local

organizations. Kristina also works part time for her three-generation family business, Auto Body Specialties.

Biz FashionFASHion Editor: taryn Sonnenfeld is new to Sioux Falls, but not to style and fashion. As the Biz Fashion Editor, Taryn works with retailers and designers in the area to pull the latest looks

and trends to be showcased on the pages of Biz. It is her motto that style is not something you can put on... it’s something you exude. You cannot buy style; it does not carry a price. Ever changing…If you try to capture style, it may evade you. Style, ultimately, is something YOU define.

GuESt FASHion ContriButor: J&L Harley davidson

Hair Stylist: Peggy rathjen, Eclips Salon Make-up Artist: Shannon Barnes

Models: todd Bakke, Dean Foods rachael Weissenburger, Rosewood Homes

Location for the Fashion shoot and Publisher’s photos J&L Harley davidson, Sioux Falls


Dangerous Marketing! Daring to do things different could bring you Big reWarDS

Taking a Risk with Marketing

by Andrea Johnson

Scan the QR code below and see where it takes you!

QR Codes...they're free, they're a great tool to help set your business or ad campaign apart from many others.– Phil Brinks,Brinks Web Solutions

““

Smart BIZ

lets face it: when it comes to how you reach your potential customers, the Inter-net has changed everything. By now you probably have a Facebook page, and maybe a Twitter account. But there are other ways for you to get “dangerous” and daring with your marketing strategies by using the Internet to its full potential.

“We as consumers don't always have to go looking for the products or services we want and need; they're coming to us,” says Phil Brinks, Project Manager for Brinks Web Solutions. “The information and technology online are allowing companies to track buying habits, relate to customers and place ads and marketing in front of the people who are most likely to purchase.”

Here are 3 cutting-edge marketing tips that will get your business noticed:

get a Youtube channel. YouTube is an inexpensive way to spread the word about your business; not only is it a free service, but tell me you don’t have some kind of video recording device lying around. What does your business do? Capture it and up-load it. Do you have a jingle? Capture your staff singing it and upload it. Get creative – and of course, be smart about it.

Search engine Optimization (SeO). Yes, you’ve heard the hype. But it can fundamentally change the way people find your business on Google, Yahoo, Bing, etc. SEO adjusts the content of your website so that it shows up towards the top, if not at the top of a search list. Most companies who build websites are also capable of opti-mizing your website, so check it out.

Qr Codes – Fun and totally now! QR code is short for “quick response” and is a matrix barcode that is readable by smart phone scanner applications. You can use it to link to your website – like our example on this page. “I would place QR codes in the realm of social media in the sense that because they're free, they're a great tool to utilize and will help set your business or ad campaign apart from many others,” says Brinks.

Give your business a boost by using any – or all – of these marketing methods. Not only will you reach a greater number of potential consumers, but you will show that you and your business are right on the cutting edge.

How to scan a Qr Code: Download a scanner application to your Smartphone. u


Biz can help YOU create a Qr Code! If you are interested in integrating a QR code into your advertising, contact BizNOW at [email protected]. And start drawing more people to your web site today! u

Smart BIZ


Help-U-Sell Out West1714 S. Marion Road, Sioux [email protected]

Ann Den Boer(605)-496-6319

Call Ann, TODAY!

8th & Railroad Center • 401 E. 8th St. Ste 205 • Sioux Falls, SD 57105

Ally Vogel 605.759.5615

[email protected]

Taryn Sonnenfeld605.660.3124

[email protected] VVVVVvogel design shop

inc.

Do Your Marketing Materials Need a Makeover?


DANGEROUS BIZ

it’s often tempting to play it safe. But heroes have another plan. and that’s what this issue is all about –leaders who have the courage to try new things, who are daring to take risks that can reap big rewards and bring amazing success! leaders like you.

Welcome to our July issue…

in this issue, you’ll find 5 profiles on Sioux empire professionals who are pushing the limits - on the job, and in their thinking. let their stories inspire you to act boldly, to think outside the limits, to take a risk and reach for the stars. it could transform your business – and your life! >

BIZ Profile


BIZ Spotlight

Running InWhen Others run Outby Ashley White

Fire Captain Mike Clauson is in the business of saving lives. He’s cut people out of vehicles, given CPR countless times and gone into burning buildings to save another person. He doesn’t keep track of the exact number of people he’s saved, but he estimates the number is between 20 and 25 people since he became a firefighter seven years ago.

“There are some guys who keep track of their number, but I don’t keep track. I try not to think about it too much,” says Clauson, fire captain of engine one at station one in Sioux Falls. “That feeling after you save someone is priceless, though.”

That feeling never fails to bring a smile to his face. Helping people is something he’s wanted to do since he was a young boy.

“I’ve always had a deep-seated feeling that I wanted to help people,” he says. “It’s a great feeling to get to do that for a living.”

Clauson has been a firefighter with the Sioux Falls Fire Department since 2004 and was promoted to fire captain in January. He’s been preparing to become a firefighter, though, since shortly after he graduated from high school. After completing a fire science program at Kilian College in Sioux Falls, he found a mentor who advised him to earn his paramedic’s degree. Then, he joined the military and went through basic training and a 15-week fire academy at the U.S. Air Force Fire Academy in St. Angelo, Texas.

“I knew it was so important for me to have that military background,” Clauson says. “The fire department is similar to the military in that there’s a chain of command we must follow. When you have that military background, people know that you’ll follow orders and that you’ve been trained well.”

DANGEROUS BIZ


Running In "We put our gear on and go in when other people are running out. And we won’t quit. We’ll do whatever it takes. Ultimately, it’s our job to save lives." - Mike Clauson

Once he’d completed the fire academy, Clauson took a job at a cardiac cath lab in St. Paul while waiting to find a job at a fire department. At the cath lab, he learned how to deal with something that would become as much a part of his firefighting job as saving lives: seeing people die.

“Working in the hospital, I saw many people die,” Clauson says. “It sounds morbid, but I knew I needed to see that in order to be a better paramedic. It made me appreciate my job and my life so much more.”

All of Clauson’s medical and military training prepared him for what he would experience as a firefighter, but he still acknowledges that 90 percent of his job is thinking on his feet. The job is so dynamic that when he and his team go on calls, they often have no idea what’s waiting for them when they arrive. That’s when the adrenaline kicks in and the instincts take over.

“Every call is different,” he says. “I would be a liar if I said I’m not anxious, but that’s not a bad thing. That makes us more aware of our surroundings and what we need to do.”

That’s not to say that mistakes never get made. “I make wrong decisions,” Clauson says. “Would I do some things differently? Absolutely. But I believe in learning from every single call I go on. We’re going to make mistakes. As long as we don’t make mistakes that get ourselves or other people hurt, I’m okay with that.”

Clauson admits that his job is different than most, but he – and his fellow firefighters, he says – can’t imagine doing anything else.

“To other people, it may sound a little strange. Every day we go to work and know that it could be our last,” he says. “But we just love going into burning buildings. We all like that challenge of needing to put the fire out. So we put our gear on and go in when other people are running out. And we won’t quit. We’ll do whatever it takes. Ultimately, it’s our job to save lives.” u

BIZ Spotlight


BIZ Profile

Bruce Knudtson is no stranger to adrenaline pumping activities. A member of the volunteer fire department for ten years, Knudtson now owns a body shop in Brandon and flies his helicopter in his free time. His time with the fire department is what first interested him in flying. Observing Emergency Medical Services (EMS) and their use of helicopters to transport people and save lives inspired him to begin the training needed to get his helicopter license.

Earning a license takes commitment. Knutson achieved his by completing a self-study; 40 hours of fly time both solo and with an instructor, followed by practical and written examinations by the Federal Aviation Administration.

Flying a helicopter hones traits that are also useful as a businessman. “In order to fly well, you have to stay extremely calm and stay ahead of the situation,” says Knudtson. Being calm and proactive are useful qualities for any person to do well in business.

stand stillMaking time

by Kristina L. Johnson

"Flying a helicopter makes time stand still. I feel free." - Bruce Knudtson

He even uses his helicopter occasionally for his company, flying to pick up auto parts from salvage yards or distributors that his shop in Brandon requires. Although considered a dangerous activity by some, Knudtson believes helicopter piloting to be very safe. The training required for a license ensures that pilots are capable and seasoned. As a result, part of the training requires responding to various weather conditions and hypothetical situations. Knudtson, because of his instruction, feels prepared to handle anything the sky might throw his way, including "fowl" play. The only close call he ever had while flying was hitting a goose – and even that was resolved without worry.

Over 920 logged hours, and 15 years of experience give him the confidence to fly in all types of weather including snow or rain. His favorite time to fly is at night. Most of his trips are around the Sioux Falls area, but he takes an annual trip to Minneapolis for a helicopter check. According to Knudtson, everything looks cooler when flying in a helicopter because of the totally unobstructed view.

“Flying a helicopter makes time stand still,” he says, “I feel free.” In fact, he enjoys the hobby so much that he’s considering turning it into a living by attempting to find a commercial use for his piloting skills. For him, finding a way to get paid for his favorite pastime wouldn’t be work, it would be a dream. u


stand still

DANGEROUS BIZ


need for speedShe's got the

DANGEROUS BIZ


by Angie Bakke

BIZ Profile

At all of “5-foot nothing,” 59-year-old Debby Lund stands like a giant among those in the vintage racing crowd. Driving a classic 1938 Chevy Sedan, you’ll find Debby and her husband and fellow vintage car driver, Bruce Lund racing on a variety of tracks throughout the tri-state area.

Hitting speeds of up to 80-miles-per-hour in a male-dominated field, Lund jokes, “My husband says it’s one woman out there (me) and 15 nervous men!” Quick to laugh, she shares that fortunately, she’s never been seriously hurt other than the normal bumps and bruises along with being stiff and sore following the race. However, there have been some “near misses” that could have been extremely serious!

When looking back at Lund’s job history – she’s always been working in male-orientated dangerous lines of work. From working construction, to her favorite job as an over-the-road truck driver delivering livestock, produce and lumber all across the country. The big attraction was the variety in the people you met and the situations encountered. “I was raised on the farm and was the son my Dad never had! I always traded with my sister to get the outside chores, like slopping hogs, feeding cattle and baling hay.”

Lund says, “When we weren’t in the field we were at the races watching my cousin Bill race his old jalopy Ford!” These days, it’s Lund or husband Bruce that are doing the racing. Racing isn’t just a dangerous hobby, it’s also expensive, spending on the average $500-$600 per race between gas, food, hotel and pit passes.

Lund reflects back to her first race in 1992 in Jefferson, SD that she was so nervous; she could barely get her safety harnesses fastened! Her favorite trophy from Columbus, Nebraska’s US 30 Speedway stands almost as tall as Lund. “I might not win a lot of races, but I’m having fun and that’s what counts!”

While Lund is thinking about wrapping up her racing career at age 60, you won’t find her slowing down any. When she’s not on the track or getting ready to race, you’ll find her and Bruce whipping down the back roads of the Sioux Empire on their ’76 Harley Davidson Shovelhead. So the “need for speed” is always there, it’s just the mode of transportation that is different! u

"I'm having fun and that's what counts." – Debby Lund

need for speed


BIZ Profile

Most jobs don’t require a bullet proof vest, pepper spray, or a handgun. But as a police officer and a member of the Crisis Negotiation Unit (CNU) in Sioux Falls, Tarah Walton uses these tools to solve hostage, barricaded persons, and suicidal situations. They also ensure her, and her team’s safety. A CNU officer for 5 years, Walton and her colleagues have been very successful with their negotiations.

Serving others seems to run in her family. Walton was first attracted to the field of Criminal Justice because her brother enjoyed his job as a deputy. Her father, a fireman, was also instrumental in her choosing a profession of life-saving.

A self-declared tomboy, she enjoyed and was able to do the same activities as her brother -- playing in the fields and not afraid of getting a little dirty. Her early childhood play experiences led her to become more receptive to taking on a nontraditional female occupation.

Walton and her team are on call 7 days a week, 24 hours of the day. Every situation they are called to is different and potentially life threatening for the officers. But they are trained well to deal with the stress of their job. “The department provides wonderful training for all of the officers,” says Walton. “It’s the training we fall back on when things become scary. We know there is a job to do, we made a pledge and there are people relying on us.”

She and her colleagues meet after every mission to debrief, and participate in frequent training throughout the year. Walton admits that her job may seem as though it would be difficult to separate work and social life, but she tries hard to not take the stress home with her.

Her job requires frequent entry into the dangerous or unknown, but the biggest adrenaline rush she has ever experienced as an officer was delivering someone’s baby while on duty.

A background in Psychology and Sociology and a Masters in Therapy help her with hostage negotiation. “As a member of the Crisis Negotiation Unit, you have to be able to work with the mind,” explains Walton. “It’s our job to help people see that even though they’ve done something wrong, it’s still worth it to do something right.”

When she isn’t out with her CNU crew, Walton works the morning shift as a patrol officer, responding to calls, while also monitoring traffic and problem areas of the city. Although the job is dangerous, Walton finds much satisfaction in her work and appreciates that no two days are ever alike. Putting her life on the line has a worthy reward-- the pride that follows helping others and keeping Sioux Falls safe. u

"I'ts our job to help people see that even though they've done something wrong, it's still worth it to do something right." - Tarah Walton

Pledge Protect2

by Kristina L. Johnson

DANGEROUS BIZ


2by Kristina L. Johnson

DANGEROUS BIZ


new heights

DANGEROUS BIZ


new heightstaking His Career to

BIZ Profile

by Ashley White

Nate Holtrop would be the first to admit he still gets a little nervous every day he goes to work. But he’ll also tell you that if he didn’t get nervous, he wouldn’t be doing his job right.

Holtrop, a crane operator with Dakota Contracting in Sioux Falls, spends his days surrounded by heavy equipment and machinery. “I still get nervous some days,” he says. “There are still days where I have a big lift or something I have to be extremely careful with. But I would say that’s a good thing. If you’re not nervous anymore, you shouldn’t be in a crane.”

A self-proclaimed thrill seeker, Holtrop says he knew he wanted to be a crane operator at a young age. He went to school for heavy equipment and worked in construction before getting his first chance to operate a crane. Once he decided to make the transition to crane operator, he had to take several hours worth of written exams and aday long operating test.

“It took me a while to get used to being a crane operator every day and having that as my job,” he says. “It’s exciting and fun, and I look forward to going to work every day.”

The most important skill a crane operator must have, according to Holtrop, is the ability to stay focused on the task at hand. “You need to have the patience to wait to do what you have to do, making sure everything’s done properly,” he says. Keeping potential problems in mind is another important skill. Every day, Holtrop does a thorough check of his equipment and makes sure everything is running properly.

But despite all the safety precautions, he still acknowledges that something with the machinery could malfunction or stop working at any time. And that could spell disaster – especially if there are other people near the work site.

“Probably the most dangerous part of my job is the fact that even if you do everything right, something could still break down,” he says. “Things could go really wrong, especially if it’s a really heavy lift or if there are people underneath you. That’s why it’s so important to be aware of potential problems and always keep those in the back of your mind.

“But even while you keep those things in the back of your mind, you can’t spend all your time thinking about it,” he adds. “After all, you could get hit by a bus walking across the street. You just do your best every day to be on top of things and make sure nothing happens.” u

"The most dangerous part of my job is that even if you do everything right, something could still break down. It’s so important to be aware of potential problems." - Nate Holtrop

Crane operator Nate Holtrop still gets nervous on the job – but that’s a good thing.


BIZFAQs

What’s BiznOW? BiznoW is the Premier Business Magazine for the Sioux Empire. It’s business news you need to know now, fresh business news published monthly! Biz is packed with great tips and ideas to help you succeed at work and catapult your career! Each month we feature profiles of local power leaders who are changing our city.

What can BiznOW do for Me as an advertiser? BiznoW puts you center spotlight -- in front of the entire business community! Copies are mailed to business owners throughout the Sioux Empire, and available at places business people meet, so if you want to reach the Sioux Empire business community with your advertising, in the magazine everyone's talking about! – just give us a call at BiznoW at 366-1479 or email [email protected].

Where can i find BiznOW? You can find BiznoW all over town at places business people go: coffee shops, restaurants, in the Mall and so on – check our web site for a complete list. It’s also available online.Is the magazine posted online? Yes. BiznoW is posted on our web site at www.biznowmagazine.com. Each issue is filled with exciting stories, so don’t miss out on a single issue!

What if i have a story idea for BiznOW? Great! We want to hear from you. If you have story ideas, or YOU want to be featured in BiznoW, email [email protected].

How can i get involved? We’re always looking for people to give quotes for our BizQuote section, to do book reviews (2 paragraphs about a business book you liked and why), and people to model for our Fashion section (we want to showcase local people – with vitality, energy, and a warm smile!)

How can i subscribe to BiznOW? Sign up on our web site to receive BiznoW in the mail. It’s FREE. And tell a friend about BiznoW – so they can subscribe, too!

June 201 1 | BizNOWmagazine.com | 1

i n s p i r i n g t h e c r e a t i v e s p i r i t i n e v e r y b u s i n e s s l e a d e rNOW V

ol. 1

Issu

e 4

• Ju

ne 2

011

H

e

r

Th

e P

rem

ier

Bu

sin

ess

Ma

ga

zin

e f

or

the

Sio

ux

Em

pir

e

PowerPrenuer BarB Stork:

Secrets for Success

Plus:

How to Get your energy Back!

5 tips to keep the

Pounds oFF

Because you asked...

FAQs


the Biz Beer

BUZZFeeling adventurous this summer? Then you’ve gotta try some of the tasty microbrews here in the local area! Dare to think different about beer. Microbrews are the new “elite” drink… the new “elegant” beverage.

What’s a microbrew? A microbrew is a beer produced in a small commercial brewery - one that brews no more than 15,000 barrels of beer per year. The emphasis of a microbrew is the quality of the product rather than its mass production.

History of beer. Did you know beer is one of the oldest beverages in the world, dating back to at least the 5th millennium BC and recorded in the written history of Mesopotamia? In Mesopotamia, the oldest evidence of beer is thought to be a 6,000 year-old Sumerian (modern day Iraq) clay tablet depicting people drinking a beverage through straws from a shared bowl. A 3900-year-old Sumarian poem honoring Ninkasi, the patron goddess of beer, contains the

oldest surviving beer recipe. The clay tablets of ancient Mesopotamia indicate that brewing was a fairly well respected job at the time, and that the majority of brewers were women.

Drawings of people brewing and drinking beer are found in ruined villages and forgotten tombs scattered throughout the ancient world. Beer was part of the daily diet of Egyptian Pharaohs over 5,000 years ago. In Egyptian society, the role of beer was more than just a drink. Beer was prescribed as a remedy for many illnesses. Beer was considered to be the most proper gift to give to Egyptian Pharaohs, and it was also used in religious practices.

The process of brewing beer flourished during the rise of Christianity. This was because of the role that monks had in the production of beer. Monasteries were some of the first places to brew beer as a trade. Monks built breweries as part of their work to provide food, safe haven, and drink to travelers*. * Wikipedia

BIZ Feature

by Charlotte Hofer


BIZ Feature

the Biz Beer

northern light lager A classic Light Lager, this golden beer has a mild, clean taste. It’s Granite City’s most popular microbrew, and it really is delicious! Very smooth. Smoother with each sip. Made me really like beer-tasting! 5 Beer Steins

Brother Benedict’s Bock Garnet-brown, with a sweet, smooth malt flavor. Pleasant, enjoyable. 4 Beer Steins

Broad axe Stout The Opaque blackness of an Oatmeal Stout, we could actually taste the rich chocolately tones and coffee notes. Coffee, chocolate, and beer; what’s not to love?! 5 Beer Steins

Duke of Wellington iPa A coppery Pale Ale with bold, malt character and boasting huge, hoppy flavors. Makes you hoppy and happy. With grapefruity undertones. 4.5 Beer Steins

Wag’s Wheat american Billed as an “intentionally hazy beer”. While the light, sweet and crisp flavors of barley and wheat did come through, I couldn’t get past the haze. 3 Beer Steins

Belgian gold This was a microbrew Specialty that featured bubblegum and banana flavors. Ok, in my opinion bubblegum, banana and beer just don’t mix. I don’t even want them all in the same room! Co-publisher Steff – who had to get in on the beer research too (funny, she never wanted to help me research an article before!) – was more vocal: “This is torture. Give me a Flying Monkey any day!” Steff: Half Beer Stein

Char: 1 charity Beer Stein

Biz Beer reVieW After searching the internet for this article, there was still more research to do. So it just made sense to go to Granite City Food & Brewery, Sioux Falls to sample beers created from their Master Brewers. (Oh, the things we do for the Biz readers!) Here’s the Biz Editor review:

Bottom line – Beer-tasting is a blast! There’s no right or wrong, and everyone has their own opinion on what’s a good beer. Now that you know the steps to beer-tasting, you might even want to consider hosting your own beer-tasting party!

This may be the oldest written recipe in the world.And guess what? It's for beer.www.thebeerinstitute.com


Biz Feature

According to Joshua Keen, Managing Partner at Granite City, beer is becoming a more sophisticated beverage. “The palate of the public is changing,” he says. He sees Sioux Empire patrons getting more refined in their taste for beer, and the demand for microbrews is growing. “Beer tasting is similar to wine tasting,” he says. Here are the steps on how to taste beer:

Study it. Take a moment and marvel at the beer. Raise it in front of you, but don’t hold beer to direct light as that will dilute its true color. Note the beer’s color, carbonation, head and its retention (foam). Is it clear or cloudy? Does it look dull or alive and inviting?

Swirl it. Agitate it gently in the glass. This will pull out aromas, slight nuances, loosen and stimulate carbonation and test head retention.

Smell it. Note the beer’s aromatic qualities. Malts: Is it sweet, roasty, smoky, chocolately, nutty, carmelly? Hops: Is it herbal, perfumy, spicy, leafy, grassy, floral, citrusy? Enjoy the bouquet.

taste it. Not gulp. Sip. Resist swallowing it. Savor it; let it wander and explore your palate. Let your taste buds speak. Note any flavors. Is there a balance between ingredients? Try to detect any sweetness, salty flavors, or general bitterness. Try tasting the beer after it warms up a bit (just a bit!) Very cold beer tends to mask some of the flavors and nuances. As beer warms, the true flavors pull through, becoming more distinct. Take another sip. How does the beer feel? Is it light, heavy, watery, smooth or coarse? Was the beer flat, over-carbonated? Between tasting different samples, cleanse the palate with water.

With the variety of microbrews now coming into the Sioux Empire, step outside of your ordinary drinking routine and taste something new and exotic. The myriad of brews are just waiting to be discovered! Who knows, you may even find a new favorite. Cheers!

the lighter Side...Note: While BizNOW does not endorse drinking, we do endorse laughter. Enjoy…

Company PolicyWhile most companies refrain from allowing consumption of alcohol on the premises, there are some arguments for changing that policy.

10 reasons for allowing drinking at work:

1. It's an incentive to show up.

2. It reduces stress.

3. It reduces complaints about low pay.

4. It encourages carpooling.

5. Increases job satisfaction because if you have a bad job, you don't care.

6. It eliminates vacations because people would rather come to work.

7. It makes the cafeteria food taste better.

8. Bosses are more likely to hand out raises when they are having a beer.

9. Salary negotiations are a lot more profitable.

10. No one will remember what you did at the Christmas Party.adapted from: thatwasfunny.com

BIz ReADeRs –

Take the Biz

Beer Challen

ge:

YOU be the crit

ic…

What d

o YOU think is th

e

best microb

rew in sioux

Falls? Why?

(Try a microb

rewery or go t

o a liquor or

grocery sto

re that st

ocks microb

rews)

send your com

ments to

char@bizno

wmagazine.com

we’ll post t

hem online!

How to taste Beer

NOW

NOWNOW

NOW

NOWNOW


Starting a home business?

Call Tony Ratchford

Today!(605) 359.4100

Beautiful, roomy executive-style home, close to the heart of Sioux Falls but located in upscale Brandon. Perfect for someone who wants to start a business in their home.

Upstairs living with sunken living room and huge family room, enormous kitchen, deck, plus 3 bedrooms and 2 baths; lower level has 3 bedrooms/offices, PLUS 10 x 12ft “theater” room that could be used for client presentations, bathroom and even more room to expand!!

One of a kind home, perfect for the aspiring entrepreneur!

$179,900

Need more space?

Women and Beer: The Facts Think it’s just guys that love the beer? You may be surprised. Here are facts about women and beer:

• The sale of beer to women is a growing market.

• Women account for 25 percent of beer consumption in the US.

• Women ages 21 - 30 are drinking more beer than women in other age groups.

• Beer drinking among women in the 50-plus age group is on the rise, a fact that beer advertisers worldwide are noticing.

brewess.wordpress.com/2010/05/14/women-and-beer-facts/

DO YOU MAKe YOUR OWN BeeR? Join the Big sioux Brewing

society - the sioux Falls area club of home-

brewers. They meet every 3rd

"Brewsday" (Tuesday) at a

local pub to share and sample

homebrews! http://groups.yahoo.com/group/

dakotahomebrewers


Cool, Calm, Collected These two are ready to ride! He is wearing a classic, cool button up while she went for the Tank and graphic tee. Let's face it, if you're on that bike, people are gonna be looking! Do yourself a favor and throw on some sexy jeans...those boots don't hurt either!

Want to model for BizNOW? Want to be a Guest Fashion Contributor? Contact us at [email protected] for details.


by Taryn Sonnenfeld

When you think "Harley", you may think leather...all black...and boots. But it may be time to revisit your thinking and the store! This month Harley Davidson, Sioux Falls stepped up as our Fashion Contributor. Not only did they lend us some clothing but also let us take some great shots with their beautiful bikes.

Check out their clothing selection. They have everything from tank tops to jackets to gloves to jeans. They also offer a wide variety of colors and sizes sure to please any Biker or Babe.

Lots of color and bling on shirts, bandanas, hats, you name it! Whether the all-black look is your thing or you just want to add a little edge to an outfit (like a diamond-encrusted belt buckle), J&L Harley Davidson has sales associates that are happy to outfit you!

It's summer, go on...try it! Start with a buckle, you may end up with a bike! u

DaringFASHION

StyleNow

Bad Boy?A cool, crisp button up underneath a sexy, structured logo jacket is a great look for any guy. Add a Flaming Skull helmet for that touch of "tough." What's more stylish than safety?

Surprise themYou can be a bad biker girl and still care about style!This neutral scarf adds a touch of unexpected femininity, and can also be used to tie your hair back if needed.


StyleNow

Ladies: When is it too much? The leather, the boots, the denim? After all, it is summer. Break up the heaviness of this look by adding a thin, graphic Tee or a brightly colored Tank for a pop of color. No need for jewelry...especially when you're sitting on that much chrome!

TIP of the MONTH


BIZ Bookshelf

Lencioni challenges traditional thinking in this book. Although the concepts he lays out have been tested in his own consulting practice, they are not for everyone. Those who are faint of heart need not waste their time reading this book. Those who are willing to face their fears with courage and humility will find a competitive edge that is worth the risk.

The essence of this book is placing our client’s success above our own success. For businesses that use expertise to create value for clients, this means overcoming three fears. When we are willing to risk losing a client, being embarrassed, and feeling inferior a number of very powerful behaviors become possible. These behaviors include tackling the issues everyone else is afraid to tackle, asking the questions everyone else is afraid to ask, accepting responsibility for poor results, and giving away the recognition for successes.

This book provided me with a powerful reminder that putting on airs and guarding image ultimately diminishes my ability to create value for clients. Naked service is better for everyone. u

by Patrick Lencioni

getting naked

“Naked service is better for everyone.”

Review by Tony Trussell

i n s p i r i n g t h e c r e a t i v e s p i r i t i n e v e r y b u s i n e s s l e a d e r

NOWinsert

your photo here

Steff liston-Holtrop 605.366. 1479

S t e f f @ b i z n o w m a g a z i n e . c o m

Do you have what it takes?

{Ah-ha}Cathy Krueger 605-376-3038

www.maxgraphics.com

Great Idea #3We are your source forcutting edge QR Codes


ask the EXPERTS BizQuotes

“I’m currently co-owner of two businesses, Wireless World and Supercuts. With both businesses I took a risk,

but without taking the risk I would have never become successful. I feel it is KEY to have a goal and believe in your business.”Jill Solberg OwnerWireless World and Supercuts

thought leaders in the Sioux empire share their ideas and expertise

We want to hear from You. BizNOW is interested in your thoughts and ideas on business and the strategies that work for you.

“Sometimes the best thing I can do

for my patients is tell them what

they need to hear, not what they

want to hear.”

Stephanie Wubben

AudiologistStanford Hearing Aids

Send your comments to [email protected] and we'll feature quotes in each issue to share with our readers.


calendarJuly

5

Do you have an event you would like posted on our calendar? Send to [email protected].

19July 1 rotary north Downtown MeetingSpeaker: July Program Chair Pam Miller

July 5Sioux Falls Sioux land lions Club MeetingSD Lions Eye Bank 4501 West 61st Street 5:30pm Dinner6:30pm Meeting

July 6Bni- Business networking internationalMemorial Lutheran Church- 7:30am

July 11 Sioux Falls Jaycees general Membership MeetingNon-Profit Center, 1000 N. West Ave. 7:00pm Guests welcome

July 11 rotary Downtown Club MeetingSpeaker: Pat Sutliff, District Governor, Mission: Lifeline of South Dakota

July 13Bni- Business networking internationalMemorial Lutheran Church 7:30am

July 14 YPn Family Picnic & Summer gamesSpellerberg Park Picnic Shelter 22nd Street & Western 5:30pmCost: $2/Individuals and $5/families (Includes picnic dinner)

July 18 rotary Downtown Club MeetingSpeaker: Dr. Josh Pauli, Ph.D., Director of Internet Security Program at DSU, Madison

July 19 Sioux Falls Sioux land lions Club Meeting SD Lions Eye Bank 4501 West 61st Street 5:30pm Dinner6:30pm Meeting


July 21 a Seat at the table with Michael BenderSioux Falls Area Chamber of Commerce 200 N. Phillips Ave. #102 11:30am Seating is limited to 25. YPN Members only

cont. >

What'sNow

11 21


What'sNow

16

27calendarJuly

1719

Business

25July 25 rotary Downtown Club MeetingSpeaker: Bryan Hagg, Lincoln High School Oral Interpretation Coach


July 27 July 2011 Chamber Café200 N. Phillips Ave. Ste. 102Presenter: John Small, Sunny Radio$10/Chamber members and employees or $20/Non-members, (includes breakfast) New Chamber Members – use your VIP Pass and attend at no cost.RSVP to Kate Foley at 605.373.2002 or [email protected].


NOW

For information on advertising, to submit story ideas, or to

subscribe, Give us a call, today!

Charlotte Hofereditor

605.275.3610C h a r @ b i z n o w m a g a z i n e . c o m

Steff liston-HoltropSales & Marketing

605.366. 1479S t e f f @ b i z n o w m a g a z i n e . c o m

w w w . b i z n o w m a g a z i n e . c o m

April 201 1 | BizNOWmagazine.com | 1


and they thought WE COULDN'T DO IT

NOWSioux Falls Premier Business Magazine

Vo

l. 1

Issue

2 •

Apr

il 20

1 1

inside HOW TO START A BUSINESS

5 l o c a l b u s i n e s s l e a d e r s o n t h e f a s t t r a c kMarch 201 1 | BizNOWmagazine.com | 1

Vo

l. 1

Issue

1 •

mar

ch 2

011


5 Must-Have Packing Essentials

BRAINSTORMING QUIZ

SDAF Shows Us Some Local Talent

MAYOR MIKE

Shares His Creative

Vision for Sioux Falls

NOWSioux Falls Premier Business Magazine

May 201 1 | BizNOWmagazine.com | 1


NOW Vol. 1 Issue 3 • May 201 1

NETWORKING Can You Work A Room?

T h e P r e m i e r B u s i n e s s M a g a z i n e f o r t h e S i o u x E m p i r e

June 201 1 | BizNOWmagazine.com | 1

i n s p i r i n g t h e c r e a t i v e s p i r i t i n e v e r y b u s i n e s s l e a d e rNOW

Vol

. 1 Is

sue

4 •

June

201

1

HIS

Th

e P

rem

ier

Bu

sin

ess

Ma

ga

zin

e f

or

the

Sio

ux

Em

pir

e

BoB Lowrey: on Making a MILLIoN

in the Sioux empire

Plus:Get Killer Abs 3 exercises that really work

5 Simple Things Men can do to SAVe THeIr LIFe

Want to Reach the Sioux Falls Community?Business


VAUGHN H. MEYER, MD, FACS**L. PATRICK MILLER, MD* • J. ANTHONY BREIT, M.D.**

**Certified Am. Board of Plastic Surgery and Am Board of Surgery, *Certified Am Board of Plastic Surgery.

4201 S. MinneSota avenueSiouX FaLLS

800-666-3349, 605-335-3349www.plasticsurgeryassociatesofsd.com

THINK spring...For Curve Appeal:Breast Augmentation • Breast Lifts • Breast Reductions • Liposuction • Tummy Tucks

THINK summer!Lasers For:Hair Removal • Tattoo Removal • Spider Veins • Skin Resurfacing • Wrinkles • Scarring • IPL for treatment of age, brown spots

For Face & Skin Rejuvenation:Facelifts • Eyelid Surgery • Nose Surgery

• BOTOX® • Restylane, Radiesse, Juvéderm™ Injections • Medical Grade Skin Care

Products • Complimentary Skin Care Analysis

Professionals In The Appearance Of The Human Body

New location- Conveniently located just south of I-229

on Minnesota Avenue

Big Sioux R

iver

New State of the Art FacilityPrivate, discreet location • Continued Professionalism

BizNOW Magazine -July 2011

Documents

Transcript of BizNOW Magazine -July 2011