BizGo Games - City Passport Program
20
CITY PASSPORT GAME INTERACTIVE DIRECT MAIL CAMPAIGN
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Transcript of BizGo Games - City Passport Program
CITY PASSPORT G
AME
I NT E R A
CT I V
E DI R
E CT M
AI L
CA
MP A
I GN
THE GAME – DAYTONA BEACH AREA
WIN
Explore World Famous Daytona Beach Area for your chance to WIN Cash & Prizes!
CITY PASSPORT
ENTER TO
C A S H & P R I Z E S
O V E R $ 5 , 0 0 0
5889 S Williamson BlvdSuite 1322DPort Orange, FL 32128Phone: 386-256-2832Visit Us Online: http://bizgogames.com
OPEN YOUR CITY PASSPORT NOWTO EXPLORE YOUR CITY AND WIN!
WIN
Explore World Famous
Daytona Beach Area for your chance to
WIN Cash & Prizes!
CITY PASSPORT
ENTER TO
C A S H & P R I Z
E S
O V E
R $ 5 , 0 0 0
5889 S Williamson Blvd
Suite 1322D
Port Orange, FL 32128
Phone: 386-256-2832
Visit Us Online: http://bizgogames.com
OPEN YOUR CITY PASSPORT NOW
TO EXPLORE YOUR CITY AND WIN!
TARGET M
ARKET SUCCESS
CI T
Y P AS S P O
R T DE M
OG
R AP H
I CS
THE TARGET MARKET
• CONSUMER RECEIVES CITY PASSPORT IN THE MAIL • AGES: 25-84
• INCOME: $25K - $100K
• DIRECT MAIL RECIPIENTS: RESIDENTIAL ONLY
• CONSUMERS IN SELECT MARKETS RECEIVE CITY PASSPORT • DAYTONA AREA
• ~46K HOUSEHOLDS
BUSINESS G
AME BENEFITS
CI T
Y P AS S P O
R T B E NE F I T
S T O B U
S I NE S S O
WN
E R
BUSINESS OWNER BENEFITS
• TARGETED DIRECT MAIL CAMPAIGN WITH OPPORTUNITY TO INTERACT WITH YOUR CUSTOMERS
• CASH AND PRIZE MOTIVATORS FOR CONSUMERS
• INCREASE IN WALK-IN TRAFFIC TO BUSINESS
• HIGHER ROI THAN TRADITIONAL PRINT ADVERTISING • EXAMPLE: COUPON BOOKS, “SAVER” ADS
COMMUNITY BENEFITS
• $5K IN GENERAL CASH PRIZE GIVEAWAY
• $25 GIFT CARD GIVEAWAY FROM EACH PARTICIPATING BUSINESS “TO PROMOTE YOU”
DOLLARS SPENT IN LOCAL BUSINESSES, STAY LOCAL
OVER $5K TOTAL IN CASH AND PRIZES
COMMUNITY BENEFITS
• $5,000 DONATION TO LOCAL COMMUNITY NON-PROFIT ORGANIZATIONS
• BIZGO GAMES, INC. BUSINESS MATERIALS SOURCED THROUGH LOCAL BUSINESSES
DOLLARS SPENT IN LOCAL BUSINESSES, STAY LOCAL
ADDITIONAL OWNER BENEFIT
Upon agreement finalization, BizGo Games will re-invest $25 towards the purchase of a gift-card from each
participating business in the City Passport game to give away at the contest drawing.
AD INFORMATION• 4.65”W x 6”H - Ad Size
• 3.15”W X 0.50”H - Offer Size
• Full Page
• Full Color
• Runs 13 Weeks
• One Business Type/Passport
$2,500 Ad RateAll Passport Participants get 20% off their purchase.
Redeemed when passport page has been stamped.Offer Expires: July 31, 2015
OFFERREDEMPTIONSTAMP HERE
SAMPLE
SERVICE COMPARISON - FIRST TIER
B I Z G O G A M E S• 4.65” x 6” Ad Full Color
• Runs 13 Weeks
• 20 # paper
“ S A V E R ” A D S
• 4” x 5” Ad Full Color
• Runs 13 Weeks
• Newsprint Paper
1. Comparison of Florida Pennysaver for13-week run in North Daytona Beach, FL
Breakdown: $192.30/week
Total of $2,500/run1
Breakdown: $303.95/week plus $175 for full color print
Total of $4,126.35/run1
GAME REQUIREMENTS
CI T
Y P AS S P O
R T CO
NS U
ME R G
AM
E R E QU
I RE M
E NT S
GAME REQUIREMENTS
• CONSUMERS VISIT THE BUSINESSES LISTED IN THE PASSPORT TIERS TO EARN ENTRIES
• NINETY (90) DAY WINDOW TO COMPLETE BUSINESS VISITS
GAME REQUIREMENTS – BUSINESS VISITS
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
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ABC Business
Stamp Here
ABC Business
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ABC Business
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ABC Business
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ABC Business
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ABC Business
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ABC Business
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ABC Business
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ABC Business
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ABC Business
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ABC Business
Stamp Here
ABC Business
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ABC Business
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ABC Business
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ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
ABC Business
Stamp Here
Full Name: _________________________________
Address: __________________________________
Address 2: _________________________________
City: ______________________________________
State: _____________________________________
Zip: ______________________________________
Phone: ____________________________________
Email: ____________________________________
No purchase necessary to win. Form and Business Visit Stamps must be completely filled out to win. Entries must be postmarked and mailed no later than July 31, 2015. Winners are chosen at random and will be contacted directly on August 21, 2015. Official winners list will be posted on the BizGo Games, Inc. website, http://bizgogames.com by August 31, 2015. Must be at least 18 year of age to enter, one entry per household.
I would like to be notified of all future BizGo Game promotions.
• GET THEIR PASSPORT CARD STAMPED BY THE BUSINESS
• BUSINESS TO STAMP THE CARD
• BUSINESS CAN ALSO STAMP THE AD OFFER IN THE PASSPORT TO ENSURE REDEMPTION
• CONSUMER WITH A COMPLETED CARD CAN DROP OFF THE CARD AT YOUR BUSINESS USING A BIZGO GAMES DROPBOX
• DROPBOX WILL BE SERVICED BY BIZGO GAMES AND DROPBOX ENTRY PICK UPS WILL BE SCHEDULED WITH BUSINESS
GAME REQUIREMENTS – DROPBOX
BUSINESS U
SE CASE
R OI
AN
D T R A
F F I C E X A
MP L E S
RESPONSE RATE EXAMPLE
• CITY PASSPORTS AD RATE: $2,500
• TOTAL HOUSEHOLDS: 46,600 (DAYTONA BEACH)
• 1.61% ESTIMATED RESPONSE RATE1
MORE THAN 750 ESTIMATED GAME PARTICIPANTS
1. BizGo Games Distributor’s proprietary database of over 20K ad events allows them to predict response with 90% confidence.
NEW CUSTOMERS
AD BREAKEVEN RATE = 125 CUSTOMERS
• ESTIMATED AT 17% PARTICPANT TO CUSTOMER CONVERSION
MORE THAN 1 NEW CUSTOMER PER DAY
COST PER PARTICIPANT RESPONSE
$3.33 PER WALK-IN PARTICIPANT
GETTING A PROSPECTIVE CONSUMER IN THE DOOR IS HALF THE BATTLE!
LEARN MORE ABOUT THE CITY PASSPORT
Interested in working with us? Contact Us:
Sasha Rodriguez, CEO: [email protected]
Heather Cadle, VP: [email protected]
Call Us Today: 386-252-2832
