November 13, 2014 | Las Vegas, NV

Wee Sim, Senior SAP Basis Architect—KelloggSteven Jones, Senior Manager, Solutions Architecture—AWS

With 2013 sales of $14.8 billion, Kellogg Company is the

world’s leading cereal company; second largest producer of

cookies, crackers, and savory snacks; and a leading North

American frozen foods company.

Leading Brands

Kellogg offers consumers more than 1,600 products produced in 18 countries and marketed in more than

180 countries around the world. Our well-loved brands include those below and many more.

“Accelerated” TPM

CRM-UIPresentation

Classic TPM

CRM-UIPresentation

Application Layer

Orchestration

Calculation

BPS

Database LayerxDB

Data

BW on xDB

Database Layer

Data

Calculation

Application Layer

Orchestration

BW-IP/PAK*

BW on HANA

Three-tier application

architecture built on

HANA

Leverage the strengths of

each layer to address

specific challengesSAP

HANA

Wave One: Implement BW 7.31 on HANA • New HANA appliance• Dedicated BW environment for CRM• BW 7.31 (latest version at the time of conception)• Migrate all planning and CRM reporting objects to BW on HANA

Wave Two: Accelerated TPM Replace old BPS technology used by our current TPM Planning Layouts with PAK• Improve the usability and speed of the Planning Layouts • All CRM configuration and BW development to use Accelerated TPM

How?

Improve Usability and System Response Times

Corporate Data Center

Amazon Virtual Private Cloud (VPC)

Availability Zone

VPC Subnet

BW ABAP 7.31 / NW JAVA 7.40

BW ABAP

2 X 244 GB nodes

Internet

SAP OSS

BA

C

A = Virtual Private Gateway

B = Customer Gateway

C = IPSEC VPN Tunnel

SAP

HANA

SAP

HANA

BI-JAVA

SAP CRM SAP APO

Oracle DB Oracle DB

Users

Direct RFC Calls

Data Loads

Corporate Data Center

Amazon Virtual Private Cloud (VPC)

Availability Zone

VPC Subnet

BW ABAP 7.31 / NW JAVA 7.40

BW BI-JAVA

DEV QA

2 X 244 GB nodes 2 X 244 GB nodes

BW BI-JAVA

Internet

SAP OSS

BA

C

A = Virtual Private Gateway

B = Customer Gateway

C = VPN Connection

UAT / DR PRD

BW BI-JAVA BW BI-JAVA

Web DispWeb Disp

HANA

5 X 0.5 TB nodes 5 X 0.5 TB nodes

SAP

HANASAP

HANA

SAP

HANASAP

HANA

Fast

Effective

Economical

Secure

Infrastructure lead times reduced by 30 days compared to on-

premises solution—reduce waiting for hardware

Infrastructure has delivered 99.99% availability

Built in cost savings by way of lowered prices

Used Amazon Virtual Private Cloud to prevent Internet routing

and AWS two-factor authentication to protect identities

Ramp up/new technology—proof of concepts of HANA was very valuable

Engage with AWS to get assistance or find the right AWS Partner to help

Know cloud strategy and deployment approach

Align cloud deployment expectations with leadership

Design infrastructure to cater to fall-back plans

Dedicated technical teams and engage project team along the way

Key takeaways

Overall price reductions between 52 - 61%

$-

$10,000.00

$20,000.00

$30,000.00

$40,000.00

$50,000.00

$60,000.00

$70,000.00

$80,000.00

Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14

Pri

ce

On-Demand

1 YR Heavy

3 Year effective yearly

Initial Launch Price (CR1)New Instance (r3.8xlarge)

EBS PIOPS Price Drop

New EBS Offering (GP2) for SAP HANA

Deploying SAP HANA on AWS

AWS Global Infrastructure

AWS QuickstartAWS MarketplaceSAP Cloud Appliance

Library

AWS APIs

AWS CloudFormation

Developer Edition / Trials BYOL (Multi-Node)HANA One

SAP HANA

Launch First Quick Start CF

Template

Download SAP HANA

Software

Launch Second Quick Start CF

Template

Step 1

Creates VPC, Etc.

Public/Private Subnets

RD Gateway

NAT Instance

Step 2 Step 3

Provisions AWS Instances

Configures Security Groups

Automated Install of SAP HANA

Virtual Private Cloud

10.0.0.0 / 16

10.0.1.x / 24 (Private Subnet)

Availability Zone

Internet

NAT

RDP SSH

Step 1: Create VPC and supporting infrastructure

10.0.2.x / 24 (Public)

RDP Server

Internet

Gateway

EBS Volume

for HANA

Media

http://service.sap.com/quicksizer

* SAP ID Required

Recommendations for hybrid SAP

landscapes

SAP OSS Note 1656250 - SAP on AWS Support prerequisites

AWS Cloud

EC2 Instance

AWS Data

Provider for

SAP

SAPOSCOL

SAP CIM

Provider

http

http

https

AmazonCloudWatch

EC2 Meta

Services

Operating

System

http

VPC

VPN Connection

AWS Direct Connect

VPN Connection Encrypted IPSEC hardware VPN

connection between your network and

VPC

Can create multiple VPN connections to

one VPC

Fast and simple to set up

Internet

AWS Direct Connect Dedicated network connection between

your network and VPC

Can reduce network costs, increase

bandwidth throughput, and provide a more

consistent network experience

1 Gbps or 10 Gbps ports

Virtual Private Cloud

10.0.0.0 / 16

10.0.1.x / 24 (Private Subnet)

SAP

HANA

(Master)

Availability Zone

Amazon S3

S3 Backup Bucket

Root

Volume

SAP

Volume

LVM

Group

SAP

HANA

(Workers)

Root

Volume

SAP

Volume

LVM

Group

HANA Data

HANA Log

and Backup Area

HANA Data

HANA Log

Push/Pull Backup

to/from S3

Elastic IP

Address

Private IP

Address(es)

Shares

From

Master

Mount Global

Shares:

/hana/shared

/backup

Internet

NAT

Outbound

Internet

Traffic

Studio (50013/14)

HLM (1128/9)

JDBC (30015/17)

XS App (8000/4300)

RDP SSH

SSH (22)

Result: Fully automated deployment of SAP HANA in minutes

10.0.2.x / 24 (Public)

HANA

Studio

Inbound

SSH

Internet

Gateway

Corporate Data Center

Corp

ora

te N

etw

ork

Virtual

Private

Gateway Customer

Gateway

VPN Tunnel or

AWS Direct

Connect

Internal (30000-10)

NFS (Various)

Easily connect to your own

network post deployment

Customers may receive up to US $1,000 in AWS

Promotional Credits to evaluate SAP HANA on a

much larger instance (Amazon EC2 cr1 or r3.8xlarge

Instance type)

The credit will help fund AWS infrastructure costs for

customers to trial SAP HANA through a choice of

deployment methods:

The SAP Business Warehouse (BW) Trial: http://www.saphana.com/bwonhanatrial

The SAP ERP on HANA (SoH) Trial: http://try.saphana.com/erp

The AWS Quick Start for SAP HANA: http://aws.amazon.com/quickstart

More information, including terms, at:

http://aws.amazon.com/sap/saphana/pilot

http://aws.amazon.com/sap

Whitepapers and guides

SAP Notes

Support information

AWS SAP Partners

http://bit.ly/awsevals