Biz communications part2_chazingroup
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“Tell-Sell”The ART of Presenting
• Prepare what you’re going to say.• Start with the opening. (Say what you’re
going to say)• Provide a preview of your main points.• Clearly separate your main points.• ENGAGE…ENGAGE…ENGAGE (say it)• Be COMPELLING!• The CLOSE! Tell them what you said.
How to Present Effectively
• Hook ‘em or LOSE ‘em.• Tell them why you’re speaking (What
you’re GOING to say.)• Show them what’s in it for them.• Build credibility.• Use humor with caution.
The Opening Matters
• The agenda/outline.• Helps the audience understand and
remember what you say.• Provide a list of the key points, key
questions, or the main problem with solutions.
The Preview
• Backward and forward transitions help build and maintain continuity.
• An example:
“Now that we’ve covered the 4 points to effective presentations
(going back), let’s look ahead to…”
Transitions…
Keep their INTEREST
www.lifehack.org/articles/communication/18-tips-for-killer-presentations.html
Tell Vivid Stories
Majed&
Abdulaziz
Use Their Names
Visual Aides
Mix Up Your Energy Level
Ask for a Show of Hands
Solicit Input Throughout
• Summarize what you said.• Provide actions for follow up.• Refer to the opening.• If you run out of time focus on the main
objective(s.)
Close with a BANG!!!
Platforms toChoose From
Q&A Sessions:How to Take Questions
• Prepare in advance.• Show your understanding.• Stick to the objectives you outlined.• Keep everyone involved.
Fielding Questions
• If you don’t know the answer:– Say you don’t know.– Stall:
• “That’s a good question.”• “I’m glad you asked that.”
– Repeat the question to buy time– Turn the question around
• “How would you deal with this?”
– Turn the question outward• “How would the rest of you deal with this?”
Fielding Questions
• Confusing questions: long + rambling questions.
• Controlling questions: thank them and move on.)
• Hostile questions:– “I understand that you feel upset about
this.”– Answer unemotionally.
Challenging Questions
Become an Expert
• Practice…practice…practice.• Try to find as many opportunities as you
can to present (Toastmasters.)• Videotape your performance.• Join Toastmasters.
Become an EXPERT
Ace Your Meetings
• We expect people to engage/ participate but get annoyed when they talk TOO MUCH.
• We want people to be comprehensive, thoughtful and innovative, yet FAST and efficient.
• We expect people to provide their best ideas but not get defensive when we modify or reject them.
• We hold people to high standards and expect them not to get caught in “GROUPTHINK” but resent when they don’t follow along with the group.
Meetings Are DIFFICULT
Taken from Lindsay Rahmun
Meetings Are DIFFICULT• People have their own opinions, objectives and
agendas.• There is always a POLITICAL environment that
presents barriers.• Members differ in their cultural, personality,
experience, values, and belief systems.
Visual Aides
Visual Aides
• Can be a distraction• Avoid using a lot of text
- don’t read of the page like the text is author’ notes.
• Avoid using old graphics and Clip Art.
• Use words sparingly, and find NEW & EXCITING graphics.
Visual Aides
• Start with the design of the presentation as a WHOLE.– Do the closing and Agenda slides first
• Once you choose the platform, design the SLIDE layout.
• Design each slide.• Practice with all your visual aides
included.• Use VIDEO & AUDIO (I’m a
hypocrite!)
A Visually Compelling Talk
http://www.microsoft.com/atwork/skills/presentations.aspx
Design Your Slides
• Use headlines, sub-headlines.• Choose your colors.• Match copy with background color for
visual effect• Maintain consistent “LOOK” but mix up
slides to maintain interest.• Incorporate graphics, charts, pie charts,
graphs, to depict your message visually.
Designing Each Slide
• Cite your sources.• Check for errors.• Design slides to tell WHY & HOW!• Spacing matters.• Acclimate yourself to the equipment and
the venue.
Designing Each Slide
http://workawesome.com/software/28-creative-powerpoint-and-keynote-presentation-designs/
A World Outside Powerpoint
Prezi
D
Putting it all together: GREAT
Speeches
G
www.americanrhetoric.com/top100speechesall.html
D
http://artofmanliness.com/2008/08/01/the-35-greatest-speeches-in-history/
FDR
www.youtube.com/watch?v=ufoUtoQLGQY
D
www.youtube.com/watch?v=BLmiOEk59n8
http://portal.sliderocket.com/BQUFO/Starbucks_presentaion-
Putting it all together: GREAT
Speeches
www.youtube.com/watch?v=gdTpU5WZHHM
www.youtube.com/watch?v=kjEO05mrLdQ
http://www.youtube.com/watch?v=RAHiVSGnPFE
www.youtube.com/watch?v=Bify_I2GIik
www.youtube.com/watch?v=q3CVys6YSTE
www.youtube.com/watch?v=ncoSRKoU6GQ
Powerpoint STINKS Because…
• Too many slides• Too much copy• Distracts the audience
Selfish Communications
Selfish Communications
• You approach the audience from a ME perspective.
• You DON’T add value.• You ASSUME they care about what you
have to say.• You don’t tailor the message to the
audience.• You are BORING!
Who Moved You?
www.youtube.com/watch?v=3fuGp8OUk6E
www.youtube.com/watch?v=NGIn4OfQ1LI
www.youtube.com/watch?v=Cxnp2_KV-48
www.youtube.com/watch?v=YtYdjbpBk6A
www.youtube.com/watch?v=--42a6bv16w
Bad Business Communication
Bad Business Communication
• Decreased productivity.• Low employee morale.• Mistakes.• Damaged relationships with: clients,
vendors, partners, suppliers, share-holders, the media.
• Unclear employee roles.• Wasted resources.
