Bitesized boz - Forecasting
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Transcript of Bitesized boz - Forecasting
Bitesized Boz - Using forecasting
What If I told you that I could predict the future?
Plot Twist - I can’t.
But I can use forecasting techniques to predict site visits.
Forecasting is an Economics technique that uses the trends and data of the past to to bring insight into future events.
By the end of this, all of you will know how to forecast trends and data.
By using these forecasting techniques, we can smarten up our reporting, strategy and pitching to clients.
What Is Forecasting
Distilled’s forecasting tool
Step 1: Gather data
How to use Distilled’s Forecaster
Step 2: Data Input
How to use Distilled’s Forecaster
Step 3: Final Forecast
How to use Distilled’s Forecaster
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Practical Uses of Forecasting
Pitching Ideas
Practical Uses of Forecasting
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This is the same exercise but with goals exercise except with goals
Conclusion?
If you don’t ramp up your marketing you won’t get anything in return.
In fact the downward trend may actually get worse.
Proving ROI
Practical Uses of Forecasting
Key Takeaways
Key Takeaways
Remember you can’t tell the future:Anomalies happen, things change and there’s no such thing as the perfect data set. Bear that in mind when you’re making forecasts
Use lots of data:If you’re looking a monthly data sets. look at least 12 months into the past. If you’re using daily sets use at least 28 days.
Start your forecast 1 month in the past:This will allow you to see gauge how accurate it’s going to be
Use the Right Tools:Distilled’s tool is Free, simple to use and produces more detailed results www.distilled.net/forecaster/