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Case Analysis

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OBJECTIVETo analyze existing working model ofsalesforce.com, look into thechallenges faced and recommendpossible solutions.

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Case Question 1What are the advantages anddisadvantages of the Software-As-A-Service Model ?

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AdvantagesyNo Hardware , Software , database

server and licensing required.

yPlatform independent service

yAccessibility on-the-fly

yLow-risk, low implementation period

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DisadvantagesyAdditional Outages- Low Reliability

yThreat of new entrants IncreasedCompetition

y Increased Security Risk

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Case Question 2What are some of the challenges facingsalesforce as it continues its growth?

How well will it be able to meet thosechallenges?

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ChallengesyCompetition from big players like

Microsoft, IBM etc.

yExpansion from CRM to other applicationservices like SCM,ERM etc.

yReduction of Downtime

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How to Overcome?yFocus on developing better service

solutions, rather than engaging in price

wars.

yExpand customer base to reach bigorganizations and SMB.

yEnhance marketing strategies to improveawareness among prospective customers.

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Case Question 3What kind of businesses could benefitfrom switching to salesforce and why?

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Benefit BusinessesCustomer Centric SMB industries like:

Hotels

AirlinesTelecom

Banking and Finance.

Why?Low cost on-demand-model

CRM applications

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Case Question 4What factors would you take into account in

deciding whether to use salesforce.com for

your business?

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FACTORS SalesForce.com Comments

Security Low Constraints of SAAS & CloudComputing as users dependon third party for their data.

Scalability High Eliminates multiple layeredarchitecture

Accessibility High Any time , any where onlineavailability

Cost Benefit High Segmentation of subscriptionpolicies , no licensing,maintenance fees etc

Customizable High Tools that support customerneeds.

Complexity Low No Hardware, software layers

Reliability Medium Excessive dependency on thecloud,PC applications thatprovide options for working

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Conclusion (SWOT Analysis)

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STRENGTHS On-Demand Internet Delivery Low Cost Huge catalogue of third partysolutions Flexibility & Freedom

WEAKNESS Constraintssubject to SAAS ModelNo Service Level Agreements

OPPURTUNITY Increase versatility of Solutions Customer Base enhancement

THREAT Existing Competition Threat of new entrants

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RecommendationsyLoad Balancing

yApplication Tutorials

yProactive Communication

y Face the Competition

yExtensive Marketing

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Any Questions ???

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THANK YOU !!!

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