BIT 2014, SEO per Hotels
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Transcript of BIT 2014, SEO per Hotels
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La ricerca online oggi…
• Scelte dei consumatori influenzate dalle informazioni disponibili sulle piattaforma Social (TripAdvisor, Facebook, etc.)
• Fortissima Concorrenza
• Moltissimo Fai da Te (DIY)
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Tablet
MobileDesktop
Mobile
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TRAVEL E TURISMODigital Marketing: Guarda l’albero senza perdere di vista la foresta
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Ricerca online
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Ricerca online
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LA TUA PRESENZA ONLINELa Disintermediazione Rimodulazione dell’Intermediazione
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WHY BE NORMAL?Sviluppare la propria impronta digitale online
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Distinguersi dagli altri…
• Offrire informazioni originali su località
• Documentare esperienze di viaggio (interviste scritte, video
• Raccontare un territorio
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Strumenti Tecnici per operare…
• Ascoltare per dare delle risposte…
Feed RSShttp://it.wikipedia.org/wiki/RSS
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Sito Web: Le cose da non fare
• Non fatelo fare al nipote “che ne capisce”
• Non fatelo su portali che offrono spazio gratuito
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Problem Solution Credibility Affordability Transaction
Alarm
Mistique
Lust
Power
Prestige
Vice
Trust
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Sito Web: Le cose da fare
• Aggiornarlo Spesso
• Ottimizzarlo
• Renderlo fruibile da Cellulare (Smart Phone)
• Definire la connotazione fisica dell’attività (“geolocalizzazione”)
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http://www.google.com/intl/it_ALL/+/learnmore/
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The Voice …
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È TANTO (MA PROPRIO TANTO) LAVORO E LO DOVETE FARE VOI!
Va bene ma allora per riassumere …
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Sante J. Achille
• Diversamente Ingegnere, si occupa di web dal 1994 (quando lo scoprì). La J del nome non sta per Jefferson…
• Ha analizzato/ottimizzato/posizionato molti siti (grandi, piccoli di PMI e multinazionali) in 19 anni di attività professionale
• Ama proverbi e le usanze popolari
• Il suo motto preferito: Why Be Normal?
• Sogna un mondo in cui tutti pensano …
• Contatti: http://achille.name/
Grazie per l’attenzione